"Regional special car" is a car specially developed for the special car habits and needs of consumers in a certain region, and in our Chinese market, there are also many "Chinese special car", of course, some people disdain these models. But in any case, after objectively understanding the products of these "special cars", it will be found that some of them are indeed very suitable for the domestic car environment, so they have obtained good market sales, and even some models have been sold back to the world. "China special car" is not just an ordinary brand, now some luxury brands love to engage in this, today the old driver will talk about it.
Lincoln Z
New car guidance price: 25.28-34.08 million
Object of the pull: Ford Mondeo
Old driver spicy comment: Since the release of the Guangzhou Auto Show last year and the opening of the pre-sale, lincoln Z's attention is not low, and the pre-price of 255,000-34.2 million yuan is not outrageous for a luxury car, and the listing price is cheaper than the pre-price is also a regular operation of many independent brands, in order to give consumers a psychological hint of "I earned". Only from the product point of view, the labels of "pulling the skin" mondeo, transverse front drive, special car, etc., also feel somewhat unworthy.
With Lincoln Z the same Ford C2 platform production of the new Mondeo has just rolled off the production line, the pre-price may be from 180,000 yuan, they have the same power system, similar body size, but also use a 12.3 inches + 27 inches of super-sized through-view panoramic screen, in the car system setting layout will be slightly different, its core components are not much different. Because the Lincoln Z has also been localized, the new car will be produced at the Changan Lincoln plant in Chongqing, sharing the production line with some of Changan Ford's models.
For the price of Bimondeo, consumers who love American luxury will naturally buy it, after all, the positioning and consumer groups of the two cars are different. The legend of Chinese consumers "buying expensive and not buying right" still exists, but old drivers feel that this sentence is only aimed at some rich people, and for most consumers, there will be more people who buy the right one. More rational consumers may be more willing to choose a new generation of Mondeo, after all, the functional difference between the two is not large, the core components are more exactly the same, in the case of everything is similar, Lincoln's car logo is 70,000 yuan more expensive than Ford's car logo, a listen is not cost-effective.
DS 7
New car guidance price: 22.99-31.99 million
Object of the pull: Citroën C5 AIRCROSS
Old driver spicy comment: friends familiar with the DS 7 car know that this is a French SUV positioning luxury brand, this car looks attractive, the interior value is also outstanding, the burgundy interior color and a large area of leather wrapped center console, full of French car romance and home warmth, such a design can still meet a small number of consumers. It doesn't make much sense to delve too deeply into the sales of the DS 7, and the "good or bad" of a model will eventually return to the product itself.
It is built on the same platform as C5 AIRCROSSS, but because it is the positioning of a luxury brand, it will be more luxurious in terms of workmanship materials and adjustments. In order to cater to the domestic market's pursuit of independent suspension, the DS 7 is equipped with multiple linkages, which is really rare for the French who insist on playing torsion beams. Generally speaking, major car companies like to combine models with products or brand characteristics to summarize product concepts, such as Mercedes-Benz luxury, Audi technology, BMW's control, etc., but since the DS 7 was listed, in addition to the French president's car, there seems to be no other label for the media and consumers to remember it, and the model naming is not grounded enough, which has caused it a not-so-good start. Now that the new energy era is coming, how to deal with the market in the future of new cars is a topic worth meeting and studying.
Audi Q6
New car guidance price: not listed
Object of the pull: Volkswagen Tuon
Old driver spicy comment: Following the BMW X5 domestic production, another BBA giant also wants to produce a larger size SUV, it is the Audi Q6, and the new car will be produced and sold at SAIC Audi. As soon as the Ministry of Industry and Information Technology has a set of Q6 declaration charts, the new car is based on the MQB Evo platform to build, the internal code name AU516. In terms of body size, the new car has a length of 5099/2014/1784mm and a wheelbase of 2980mm, positioning a medium and large SUV with a space layout of 3 rows and 7 seats, and a fourth-generation EA888 engine and a six-cylinder engine to choose from. Looking at the platform and size, isn't this the pull-up version of Tuon?
At this time, many people will have questions, that is, since it is Audi's flagship SUV, why not use a more advanced platform? Although Audi has adopted the MQB platform on the entry-level model, it is the first time that the MQB platform has been adopted on medium and large SUVs, although the MLB platform is more advanced for the vertical layout, but compared with the MQB horizontal platform, the space is a disadvantage, and the MQB platform has lost some sense of premium and the control advantages brought by the vertical layout, but in exchange for more space and lower cost. Large space and cheaper, a listen is tailor-made for Chinese consumers, people are rushing to the domestic BMW X5L, slightly look forward to its price performance.
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