Once upon a time, the emergence of the "national tide" set off a large wave of domestic fashion, the Integration of Chinese elements into the trend brand, such as shoes, clothes, luxury goods, it became the national tide, of course, the national tide to the social market is also the Li Ning brand, today's Li Ning brand is still at the forefront of the national tide. Today's automotive circle is also popular national tide, many new cars are defined as national tide cars, but in the automotive circle what is the real national tide, presumably only the newly listed Pentium B70S can give you the answer.
Trendy domestic products under the Z era
Now manufacturers like to hang on to the Z era, but also become a new marketing gimmick for car companies, after all, the Z era refers to the new era of people, that is, a generation born between 1995-2009, they were born seamlessly with the network information age, by digital information technology, instant messaging equipment, smart phone products and so on. In contrast, the 80s, 90s and Z generation young people are more generational than the generation gap, and car companies have also turned their attention to the Z generation crowd, they are very demanding about buying the first car in their lives, and the Pentium B70S has also become a strategic model in the Z era.
In the Z era, people's consumption was redefined. People in the Z era, although they pay attention to scientific and technological products, but more respect the "traditional domestic products", willing to buy domestic goods, use domestic products, dry domestic products, willing to pay for "appearance" and "fresh", they no longer meet the single product performance of cars or SUVs. The pursuit of circle belonging, emotional appeal and value recognition has become their "just need" for car purchase. As the first independent coupe SUV of China FAW and the first strategic model under FAW Besturn's new brand strategy, the Besturn B70S is the pinnacle of FAW Besturn's "light and shadow philosophy" design concept, and it is also a national tide product tailored for the majority of Z generation.
Based on the design concept of "sexy curved surface of light and shadow philosophy", it also has the high passability and safety of traditional SUVs, integrates the streamlined fashion appearance and handling of Coupe, and integrates the functions of "sports car + SUV + sedan" to meet the greedy needs of the Z generation .D. "all you want".
The national style culture "Battle Ge" headlights and the front face of the "Divine Beast Element" complement each other, the animal claw type "aerodynamic suite" is very personalized and full of visual impact, and the use of elements such as "Thunderbolt Sport" slipback design, "Battle Red" brake caliper, "Endeavor" low lying posture and other elements interpret the personality fashion of the sports car and the muscle sense of the SUV just right.
The smart cockpit is the best interpretation of the Z era
If in the Z era, the appearance is justice, then the inner beauty of a car is particularly connotative. As mentioned at the beginning, the national tide must not only have a good appearance, but also the inherent meaning of the product itself, and the same is true for the Pentium B70S. Glass digital cockpit has become the most successful design concept of the Pentium brand at present, 7-inch full LCD combination instrument + 12.3-inch full LCD dashboard, constitute the interior style of the glassy cockpit, to achieve intelligent digitization of the cockpit, the screen adopts optical lamination process, to achieve the "one black" effect, compared to the so-called screen design on the market, after the flameout for obsessive-compulsive patients, it can be described as a wave of welfare.
Not only that, in the co-driver's central control decorative panel, the triangular array of starry sky atmosphere lights was created through the laser laser carving process, which enhanced the sense of luxury and honor. The double-frame D-shape steering wheel is derived from the sports car gene, and the racing-grade wrapped seats, the stitching process of the skin provides a variety of ways including diamond shapes and horizontal lines according to the style of different interiors, so that the young people under the Z generation have a sense of satisfaction of "I want it all", and perfectly combine the national trend and the current fashion design.
Of course, as a new product of the national tide, it was born in the Z era, and the Pentium B70S of course has to have some hard power. It has 14 ADAS intelligent auxiliary safety active systems, which meet the L2 level driving assistance functions. And like seat memory, electric tailgate, etc., these are almost all over-level configurations, so that the current young people have the capital to show off.
High-end power is a must-have
How to become a real national tide car, not only to have the appearance and intelligence, the power naturally can not be lost to competitors at the same level. The Pentium B70S is equipped with a high-strength and lightweight design -2.0TD engine, a maximum power of 165 kW, and a peak torque of 340N·m, which is comparable to the Volkswagen III EA888 high-power engine. The 6AT gearbox from Aisin adopts the whole machine import and has 13 automatic modes specially tuned to meet different needs.
CA4GC third-generation engine adopts high compression ratio Miller cycle combustion technology, 350bar precision fuel injection technology, full MAP intelligent thermal management technology, all-aluminum lightweight engine technology, two-stage variable displacement oil pump, electronically controlled high-response dual-runner supercharger, ultra-low friction energy-saving technology, integrated double balance shaft system, high-efficiency 48V mixing system, etc., while ensuring super power output, the control of fuel economy is also very in place, in the era of soaring oil prices, escorting young people's wallets.
Write at the end:
The advent of the Z era will lead to the transformation of the automotive industry, and the addition of the national tide has allowed many car companies to see new marketing models. A good product starts with the user, stands on the value, and lasts for a long time than the experience. The Pentium B70S will further enrich and improve the Pentium boutique matrix and reshape the youthful image of the Pentium brand. Z era travel needs are nothing more than in the high value, intelligence, strong power to expand, B70S are to meet these major elements, to say that the competitiveness of B70S compared with other brands, the national tide is its most favorable killer, the design of Chinese elements into it, always put the needs of the Chinese people in the first place, in the circle of large factories, can be described as a foothold, the future of this car, worth looking forward to.