Recently, Tesla launched an audio talk show album "Super Charging Station" on the brand radio station of the Himalayas, providing diversified and cool car owners' stories for car owners and users with sound communication, pulling in the distance between brands and users. At the same time, the two sides are also exploring the frontier of audio technology, Tesla uses Himalaya speech synthesis TTS technology to create an AI information album to provide users with Tesla hot news. Under the continuous exploration of Tesla and Himalaya, audio brand radio construction has become a bellwether for brands to interact and communicate with young users.
This newly launched audio talk show album "SuperCharger Station" aims to convey the concept of "never-ending, continuous charging" of the owner's life. This is Tesla's first attempt at audio talk show format for show self-production. Tesla owners from the fields of technology, film and television, art, and food shared interesting, informative, and cool car owners' lives in the program, opening up a voice imagination journey from ordinary life for Himalaya users.
Tech blogger Yang Huang shared his all-electric journey from Hefei to Kashgar in the company of tesla Model 3. The 20-day and 6,500-kilometer Silk Road true fragrance travel experience brought him to witness the charm of science and technology and life. Tesla Model3 also witnessed the love story of food lover blogger Mr. Jay Sin and kitchen lady Monogatari c Fawn, the two from campus love to video entrepreneurship, and then to the marriage hall, Tesla Radio also shared "sweetness" with the two.
Junshu, a young man in Hong Kong, is a film and television practitioner, and out of love for Musk's scientific and technological spirit, he uses Model Y as a means of transportation for filming equipment. He shared with his voice the journey of self-transformation of the new generation of short video creators, and also shared how he explored the "life script".
Australian Model 3 owner and CG art creator Dylan shared the story of his first work after the naked resignation - making a promotional video for Tesla, and Musk personally sent a video and liked it. In Dylan's view, Tesla is not a traditional car company, but a technology company that makes big technology toys. These cool experiences and interesting reflections also make this episode of the show enjoyable.
Such diverse, interesting, and young car owners' stories will continue to be shared on Tesla Radio. At a time when information is becoming more and more fragmented, Himalaya brand radio has become a bridge linking car owners and Tesla brands, allowing more Tesla owners and users to understand the life, emotional temperature and spiritual journey from different circles.
Tesla formally established a cooperation with Himalaya in 2019. Up to now, Himalaya has access to Tesla's Model S, Model X (parameter | picture) and Model 3, ModelY, basically covering all Tesla owners in China. In July 2020, Tesla's first audio album "Maverick" was officially launched on the Himalaya platform, and officially opened the road to tesla brand radio construction.
In March 2021, Tesla and Himalaya explored the frontiers of audio technology and jointly created the AI information album "Tesla AI Hot News". The album is produced using Himalayan TTS (Text-to-speech, speech synthesis) technology, and is broadcast by Himalayan AI anchors to help car owners and users grasp the latest information about Tesla for the first time.
Tesla focuses on the lifestyle of new energy vehicle owners through brand radio, using audio as the carrier to achieve a new way of interaction and communication between brands and consumers. At present, Tesla brand radio has been played more than 5 million times on the Himalaya platform.
Next, Himalaya will continue to help Tesla brand radio stations create audio programs. Himalaya will also select content that conforms to the tone of the Tesla brand based on AI technology and combined with the characteristics of Tesla's on-board scene, continue to bring users quality content close to technology and life, and accompany Tesla owners with rich spiritual food.