On March 23, 2022, in order to implement the national policy of expanding automobile consumption, vigorously promote the promotion and application of new energy vehicles, accelerate the elimination of existing old cars, encourage the replacement of old cars with new ones, and further promote the "Several Measures of Shenzhen Municipality on Accelerating the Construction of An International Consumption Center City", encourage automobile consumption, and stimulate the vitality of automobile consumption, with the consent of the municipal government, the Shenzhen Municipal Bureau of Commerce issued the 2022 "old for new" car purchase incentive project (hereinafter referred to as "old for new") Project). This activity has received positive responses from major automobile brands and dealer groups, and major banks and insurance companies in the city will also actively participate in cooperating with financial policies, etc., adding a more tiger and tiger to the iterative consumption upgrade of Shenzhen's automobile update at the beginning of the spring.
The 2022 Shenzhen "old for new" project is expected to once again become a strong consumer brand activity in Pengcheng. As a representative enterprise promoting the consumption of new energy vehicles in China, Tesla will join hands with all Tesla experience centers/experience stores in Shenzhen to participate in this activity again to support the upgrading of technology consumption in the Greater Bay Area. According to relevant information, as early as the end of 2020, the Shenzhen Municipal Consumer Commission and the Futian District Consumer Committee conducted a new energy vehicle consumption survey in the city, and the survey results showed that the Consumer Net Recommendation Value (NPS) showed that the recommendation of Tesla models ranked first. Among them, the main aspects of consumer recommendation of Tesla Model 3 are "car brand attractiveness" and "convenient charging", indicating that among the survey subjects, the consumer loyalty of this model is high.
The Tesla Model 3 has become the first choice for many consumers when considering electric vehicles
A high-quality pure electric SUV that continues to sell well, the Tesla Model Y
As the domestic Tesla Model 3 and Model Y, both models combine performance, intelligence, efficiency and safety advantages. And equipped with the world's leading Autopilot automatic driving assistance function, can bring drivers a more relaxed and pleasant driving experience. In addition, OTA technology can allow vehicles to continue to add new features and improve existing functions, so that vehicles become more perfect and safer over time, at any time the most in line with the needs of the market to add the most in line with the needs of the market to the product, to provide owners with a new product experience, coupled with pure electric vehicles unique easy and convenient charging methods and efficient battery life, enough to meet the travel needs of Chinese consumers in the new era.
On July 31 last year, Tesla Chinese mainland the 900th supercharger station officially settled in Shenzhen. More than 2 months later, with the official opening of the 1,000th Supercharger Station in Shenzhen Red Pine Building, tesla supercharger network further laid out consumer life scenes. Up to now, the super charging station has built more than 1100 stations nationwide, breaking through more than 8400 piles, combined with the scene layout of destination charging stations and home charging stations, comprehensively covering more than 360 cities across the country, and forming a charging network spanning the east and west and running through the north and south, reaching a new milestone. In the Shenzhen area, Tesla has built 56 open supercharger stations, more than 500 super charging piles, as well as more than 20 experience stores/experience centers that integrate sales, services and other different functions throughout the urban area, and 1 direct-operated sheet metal spray center to comprehensively protect the car purchase experience and car ownership life of local customers, and link Tesla's super charging network in the Shenzhen business district area, and completely open up a 10-minute drive to find a convenient and fast charging experience. According to Tesla's supercharging map released last year, tesla's supercharger network throughout the traffic artery is densely packed in Shenzhen, a city known for its efficiency, and truly realizes the efficient life concept of environmentally friendly travel and worry-free charging. It can further meet the travel and charging experience of local and Greater Bay Area car owners, and support the development of Pengcheng's new energy industry with practical and powerful actions.
Exterior view of Tesla's first domestic V3 supercharger station in Shenzhen Union Square
According to the February sales data recently released by the China Automobile Association, Tesla showed the absolute strength of phenomenal new energy vehicle products with wholesale sales of 56,515 vehicles. At the same time, Tesla has expanded the results of China's new energy vehicles on the international stage with an export delivery figure of 33,315 units, an increase of 339% year-on-year. It should be noted that this is the sixth consecutive month that Tesla has stood at the level of 50,000 monthly sales, and it is also the concrete performance of Tesla's deep cultivation of the Chinese market from a global perspective.
The "trade-in" project notice emphasizes that the reward targets are eligible individual consumers. Consumers can apply for government incentive funds by purchasing eligible cars at participating car dealerships through the "trade-in" method and completing the registration. The unified reward for the purchase of new energy vehicles is 5,000 yuan. For the specific measures and application process of the "old for new" car purchase incentive project in Shenzhen in 2022, please log on to the official website of the Shenzhen Municipal Bureau of Commerce and the "Shenzhen Commerce" WeChat public account for inspection.