"All things can be glorious", this sentence is a joke and not a joke.
Following last year's winter new product launch, Huawei once again released the Q&I M5 at the whole house intelligent and all-scenario spring conference. This time, however, this time is the official announcement of the opening of the Q&A M5 top-end model, which is the reservation of the four-wheel drive flagship version priced at 319,800 yuan.
The M5 has a HUAWEI DriveONE pure electric drive range extender platform and a HUAWEI SOUND sound system, but what is more noticeable is the industry's first Hongmeng HarmonyOS smart cockpit. If Huawei's whole-house intelligence is a strategic integration of HarmonyOS Interconnection of Everything, then the Q&I M5 equipped with harmonyOS smart cockpit is the first terminal extension of this Internet of Everything, and the first attempt to "move" the whole house intelligence.
Huawei's ambitions in the field of smart cars and machines
When the United States imposes sanctions on Huawei for four consecutive rounds, Huawei must break through the US blockade at the software and hardware levels. Hardware is a long-term, high-investment industry, so Huawei gives priority to the software level.
Hongmeng HarmonyOS came into being.
Huawei's official definition of HarmonyOS is "a future-oriented AI all-scenario distributed operating system", something prepared for 5G and the Internet of Everything. This is an operating system that is inherently multi-terminal oriented. Today's so-called smart devices, such as mobile phones, car machines, televisions, speakers, the loaded system is completely fragmented, it is difficult to connect them. Therefore, the first goal of designing HarmonyOS is to use a set of system elasticity on various IoT devices to achieve system unification.
Therefore, on the smart cockpit of the M5, because of Huawei's deep involvement, it presents a rare consumer electronics thinking in the automotive industry. Including UI design, unified notification and control center, interaction mode, efficient multi-task operation, logic and ease of use are more than a car manufacturer's car machine system. Moreover, harmonyOS' internet of everything allows information to flow collaboratively between the lower layers. For example, video calls and music on the office computer can be seamlessly transferred to the mobile phone when going out, and can be quickly transferred to the car screen after getting in the car. The whole house is an intelligent multi-scenario product that can seamlessly connect people, homes and cars.
In fact, making an operating system is not technically difficult, but the ecology is the biggest problem, and obviously this is also the part that Huawei needs to focus on upgrading. At present, more than 1,900 brands have settled in Huawei's HarmonyOS ecosystem, and more than 4,500 single products can be connected to the intelligent ecosystem. Only in this way, the intelligent car machine on the M5 will not be just a large tablet that is easy to operate and can only be used to listen to music navigation. Behind this large tablet, there is an ecology that can open up the bottom layer of multi-terminal and multi-intelligent products.
At the same time, Huawei's core sensing technology in intelligent driving of cars is also feeding back Huawei's whole house intelligence. In a number of terminal products, these sensing technologies can distinguish between people and things, perceive and perceive stationary, trajectory, posture, range, and accurately perceive human body micro-movements, which is more accurate and stable than traditional smart home products relying on ordinary infrared solutions.
Because of the ecology of HarmonyOS and Huawei's whole house intelligence, it has expanded from home and office to the third space of the car. In turn, the core technology of intelligent driving of the car has also made the whole house intelligent technology of the first and second spaces have been upgraded at the dimension level.
Top with four-wheel drive flagship version, in addition to what is the power?
The all-wheel drive flagship version of the top model of the Q&C M5 was released as early as the Huawei winter new product conference at the end of last year, but it was not until the spring conference that the reservation was officially opened, priced at 319,800 yuan.
Compared with the four-wheel drive performance version with a price of 279,800 yuan, the four-wheel drive flagship version is priced 40,000 yuan higher, and the improvement part mainly has three points: power system, immersive interaction, and exclusive design.
First of all, the powertrain is the biggest improvement of the four-wheel drive flagship version. The front and rear motor power is increased from 165+150kW of the four-wheel drive performance version to 165+200kW, which not only increases the acceleration time of 0-100km/h from 4.8s to 4.4s, but also makes the power release of the vehicle more focused on the rear drive when accelerating at full speed. And under the premise that the tires are too wide and unchanged, the four-wheel drive flagship version uses a 20-inch wheel hub with a thinner tire wall, and with Pirelli P ZERO high-performance silent tires, the visual effect and actual performance are better.
The second is the immersive interactive experience. The HUAWEI SOUND sound system and HUD head-up display system, which are required on the four-wheel drive performance version, have been standard on the four-wheel drive flagship version. Therefore, the all-wheel drive flagship version not only has a 19 audio system including the private headrest audio for the main driver, but also Huawei's self-developed bass and transient control algorithms.
Finally, there is the exclusive design. Azure Blue is the exclusive paint matching color of the four-wheel drive flagship version, which is placed on a medium-sized SUV with a length of nearly 4.8m and has a high degree of recognition. In addition, the diamond gear is also the exclusive of the four-wheel drive flagship version, compared to the leather wrapping of other models, the diamond gear uses a 50-sided jewelry cutting process, which has a more luxurious feeling.
But in addition, looking at the entire series of M5 models, it has also achieved full standard of the core concerns of Chinese consumers.
The first is the full standard for assisted driving. The M5 is not only equipped with L2 assisted driving and panoramic image system as standard, but also automatic parking, which is often only available on the same level of high-end models, and the M5 is also standard in all series.
The second is the full standard configuration of the smart cockpit. The M5 series is equipped with the same 15.6 central control touch screen as standard, with HarmonyOS car connection ecology, Bluetooth key, NFC key, watch control car and other full-scene interconnection are covered.
Finally, comfort and convenience are fully standard. The electric trunk, the 12-way power seat with heating/ventilation/memory in the front, the rear seat heating, the 220 power supply, and the double-layer soundproof glass of the whole vehicle are all standard in the whole series.
In fact, from the 249,800 yuan rear-drive standard version to the 319,800 yuan four-wheel drive flagship version, the configuration difference of the entire M5 series of models is only in the power system, tire specifications, HUD head-up display, front seat massage, HUAWEI SOUND, gear handle design and other few differences, which is also the reason for the first to open the four-wheel drive performance version, and then open the four-wheel drive flagship version booking.
Starting from March, the M5 will begin to be delivered nationwide on a large scale, that is to say, Huawei's 5,000 stores across the country will usher in a real channel war. Today's Huawei is gradually implementing the strategy of "de-mobile phone centralization" and creating more smart terminals equipped with HarmonyOS, and smart cars are an important part of it.
In the coming era of the Internet of Everything, there are two manufacturers most likely to make microkernel operating systems, one is Apple, and the other may be Huawei. Huawei's whole house intelligence upgrade, this "house", not only home and office, but also includes the mobile house of the car.