Last year, dragged down by Evergrande's debt crisis, Evergrande Automobile's stock price fell all the way, and its market value fell from the peak of more than HK$700 billion to more than HK$20 billion, and now it has risen a little. Moreover, at that time, it was also in a state of shutdown, and competitors also ran to Evergrande Automobile Factory to dig corners. In order to save costs, employees of Evergrande Automobile's Shenzhen headquarters moved to the Nansha factory in Guangzhou.
Especially in order to repay debts, Evergrande Automobile was also put on the shelves last year. Under such extremely difficult conditions, most people feel that Xu Jiayin's car is going to fail, and the tens of billions of yuan invested will be adrift. There is no doubt that many people are waiting to see Xu Jiayin's jokes, after all, because of Evergrande's debt problems, Xu Jiayin's credit has been greatly reduced.
To tell the truth, Evergrande Automobile was already a foot away from the door, because according to Xu Jiayin's plan, it is to be fully mass-produced in 2021. But I didn't expect the debt crisis to come early, which disrupted the rhythm.
Evergrande really started to build its own cars, starting in early 2018. From project establishment to mass production, traditional automobile enterprises generally need 5 years to demonstrate and market verification. But the new forces of car-making have accelerated and compressed time. Therefore, Evergrande Automobile plans to mass-produce in 2021, which is also a reasonable time frame.
Many people do not believe that Evergrande can build a car successfully, mainly based on its lack of experience. Evergrande's main business is real estate, there is no technical content, but the technical threshold for car manufacturing is very high, not any enterprise can do it. Even Internet giants such as Ali and Tencent have not personally built cars.
In addition, Evergrande has developed for so many years, it is okay to build a house, but the cross-border seems to be less successful, and the Evergrande Ice Spring, which has previously invested heavily in building, has also failed. Therefore, everyone has no confidence in Evergrande's car manufacturing, thinking that it is useless to only burn money.
But in fact, many people are mistaken, Evergrande Ice Spring is after the listing, improper operation failed. Evergrande Automobile has not yet been listed and is currently in the stage of car manufacturing. With Xu Jiayin's style of doing things, the success of car building is definitely no problem.
Xu Jiayin set the time, Hengchi 5 to be mass production on June 22
On the evening of March 22, Evergrande Automobile held a meeting, Xu Jiayin attended, and the scene put forward requirements, three months of work, June 22 must achieve Hengchi 5 mass production.
Is it a familiar slogan? As early as last October, Xu Jiayin shouted "three months to ensure that the first car goes off the line". Now, it's another three months.
There is a saying called: No matter how difficult it is, no one should doubt Xu Jiayin's execution. Xu Jiayin can build Evergrande into China's largest real estate company and become China's richest man, inseparable from its strong execution. Do things without separating from the water, set goals, must be all-out to complete. Therefore, Evergrande has always been running at high speed, and the rapid completion of one project after another has run faster than others.
As a result, we also saw that on January 4, 3 months later, Evergrande's first car, Hengchi 5, really completed the off-line. In such a difficult environment of Evergrande, the Evergrande team still maintains such a high level of execution, and has to admire Xu Jiayin's management ability.
Therefore, the author believes that Hengchi 5 can definitely achieve mass production and official listing on June 22. At present, Evergrande Automobile has passed the audit of the Ministry of Industry and Information Technology, obtained the birth permit, and also set up a sales company, which can be said to be everything in place, only the mass production is short.
Evergrande Automobile is listed, will anyone buy it?
Xu Jiayin wants to build a car successfully, mass production is only the first half, and achieving good sales is the second half. However, after the Hengchi 5 is listed, how many people will buy it? Some netizens said that they did not dare to buy it, because they were worried that evergrande would fall in case it fell, and there would be no place to repair the car.
But in fact, don't worry too much, as long as Hengchi 5 quality pass, the sense of experience is strong, there must be someone to buy, and so on, word of mouth accumulated, will surely usher in an outbreak. Xu Jiayin has always done things either not, or to do the best. Therefore, I believe that the quality of Hengchi 5 will not be bad.
There are two points that determine that Evergrande Automobile has a great opportunity. The first point is that the domestic new energy vehicle market is at the cusp, with sales up 157% last year and more than doubled in January and February this year. That is to say, the market is far from saturated, and Evergrande Automobile has great potential. Moreover, since the beginning of this year, oil prices have achieved "five consecutive increases", resulting in many people starting to choose new energy vehicles.
The second point is the development of new energy vehicles, which have risen to a national strategy. Vigorously developing the new energy automobile industry can optimize the energy structure, reduce dependence on oil, and solve the problem of environmental pollution. Therefore, with the support of the state, this industry will inevitably continue to erupt.
Evergrande has no chance in terms of real estate, and now it is to complete the "guarantee and delivery of the building" and repay the debt. It is understood that Evergrande will come up with a restructuring plan as soon as July this year. Therefore, Evergrande Automobile will be the only bottom card for Xu Jiayin to turn over, and whether it can succeed depends on the market performance of Hengchi 5.