As the brand's "work out of the mountains", Denza's new MPV has attracted the attention of many consumers in the stage of warm-up and momentum with the assistance of BYD. According to Zhao Changjiang, general manager of Denza's sales division, on his personal social networking site, the Denza brand LOGO will also usher in an upgrade, and will also be exhibited as an independent brand at the Beijing Auto Show, and this highly anticipated new SUV model will also be released at the Beijing Auto Show, with a pre-sale price of 450,000 yuan.
As the auto show approached, Zhao Changjiang announced some configuration information of deforestation MPV. The car is equipped with a double sunroof, a double-sided electric sliding door, a four-door double-layer silent glass and high-end brand tires, combined with the "second row equipped with a smart screen that can support independent voice interaction". In terms of comfort and luxury, it really matches its "high-end" positioning.
The previous official also exposed the car's modeling renderings, the front face is a one-piece middle net design, like armor-style block chrome decoration to fill the middle net, it looks quite intimidating. The side of the body is a conventional MPV design, the pen line runs through the entire side, and the pull-down design at the rear is matched with the spoiler at the roof, which has a little more design. The distinctive through-type taillight shape of the tail is recognizable. The interior of the car adopts a 2+2+3 seat layout, which supports the third discharge.
Power supports plug-in hybrid and pure electric two drive modes, it is likely to match BYD's latest DM-i super hybrid system and blade battery, the former is expected to have an endurance of more than 1000km, and the latter is expected to be 600-800km.
After all, there is BYD's technical genes, so many consumers are still looking forward to dentence's high-end MPV, but if this car is really sold at 450,000, it is estimated that the probability will be "cool", even if it is good, dentist's weak brand premium is there, and consumers at the same price are obviously more willing to choose toyota saila, Buick GL8 Evia, or the upcoming Hongqi MPV. If you take the new energy power as a gimmick, there are also extreme Kr 002 and Lantu Dreamers to choose.
No brand appeal, no market recognition, even with BYD's full support, Denza will still face the test of "nine deaths" if it wants to gain a foothold in the 400,000-level luxury MPV market.