The mainstream B-class car market has always been a joint venture brand occupying most of the market share, and domestic cars have rarely shown their prominence in this field. However, this seemingly stable market has actually changed a lot in the internal pattern. In the past, it was undoubtedly Maiteng and Passat, two German players, who led the sales, but now the Japanese three musketeers have silently achieved a rebound, especially the Accord and Camry have exceeded 200,000 sales last year, leaving their opponents far behind. Of course, the competition in this market has also been intensifying, the recent listing of the new Mondeo, which has also created a brilliant American B-class car in the past, has now been gradually forgotten in the market, and what changes will the new generation of models bring, will it put pressure on other models?
The new Mondeo pre-sale price range is 15.98-21.98 million yuan, and it has to be said that from the price point of view, Ford has indeed made a lot of hard work this time. What is the concept of 159,800 yuan, which is basically at the same level as the French Peugeot 508, and compared with its own previous generation model, it has also undergone a great downward exploration. The price of the 2020 Mondeo is from 192,800 yuan, and the new generation of models is equivalent to a drop of more than 30,000 yuan, and the sincerity is obvious.
Price reduction is not the most important, the key is the improvement of product strength.
First of all, it lies in the upgrade of core power performance. The new Mondeo series uses a 2.0T turbocharged engine, the maximum horsepower is 238Ps, the peak torque is 376 Nm, matching the 8AT transmission, the performance is basically no opponent in the same level of fuel products, even the BMW 3 Series only 330i/330Li can surpass it in performance, for consumers who pursue power performance, Mondeo is very lethal.
Second, design has become more sporty. Mondeo's appearance itself is not low, the last generation of models just came out when it also took the lead in taking the sports route, but because it has not been updated for too long, it has indeed become the tears of the times, and users are also aesthetically tired. The new Mondeo uses Ford's latest family design, the style is more youthful and sports-grade, and also launched a more radical ST-LINE version, which can cater to the taste of young people.
Then, the sense of technology and intelligent configuration are more in place. In the Internet era, all car companies are catching up with the pace of intelligence, but it is undeniable that the new energy vehicle companies that are doing a better job in this regard, whether it is the creation of a sense of science and technology or the richness of functions. The new Mondeo breaks this convention, a 1.1-meter-long central control screen makes many new energy vehicles feel ashamed, the screen resolution is as high as 4K, built-in the latest generation of SYNC+2.0 Intelligent Travel interconnection car machine system, and with multi-touch, voice recognition, gesture control, facial recognition and other interaction methods, but also equipped with a new generation of Co-Pilot360 intelligent driving assistance system. these
Finally, the space in the new Mondeo rivals the executive level. The target users of mid-level cars are generally middle-class families, and their pursuit of space and comfort will inevitably pay more attention. The new Mondeo's body length and width reached 4935/1875/1500mm respectively, and the wheelbase exceeded to 2945mm, which makes it look more like a medium and large sedan, surpassing rivals such as accord, Camry and Passat. The ride in the back seat is closer to the executive level.
All in all, the new Mondeo has made a product force that surpasses the first-line joint venture B-class car, but only the price of the second-tier joint venture B-class car is set, and the comprehensive cost performance is very high.