Nowadays, there are probably not many consumers who think that family cars are a major shortcoming of their own brands. Although the top ten car sales list is still dominated by a number of joint venture brand models, it is undeniable that in the past one or two years, the rise of many independent brand cars that have taken a different path has allowed many domestic OEMs to taste the sweetness of car profits. For example, Geely Xingrui, BYD Qin Plus, Lynk & Co 03, Trumpchi Shadow Leopard, etc., their birth often comes with its own traffic, and incidentally transforms into considerable sales.
Different from the past Geely Emgrand or Changan Yidong to take low prices to exchange the market, the current independent car new products, the price of most of them into the joint venture A+ class sedan 100,000-150,000 yuan hinterland, with the cross-level product strength and joint venture brand to launch a head-on competition. Today's independent car camp welcomes another heavy player - UNI-V, can its listing help Changan move to a new height in the domestic family car industry?
The only rear wing in its class that can be lifted or lowered
Before the official listing, the UNI-V was already a star model in the car circle, and there was no shortage of consumers. After all, in the family car at the same price and level, no manufacturer will officially provide an electric liftable tail. From this, it can be judged that the UNI-V will be a family car that takes the sports style route.
For the automobile consumer market, which accounts for an increasingly obvious proportion of young people, it is not difficult to understand UNI-V's orientation of choosing sports positioning, and it is easier to make new cars break the game as soon as possible. Like across the 100,000-150,000 range, the traditional joint venture brand models, such as Xuanyi, Langyi, Corolla and other product images have long been deeply rooted in the hearts of the people, almost this price point consumers can not avoid the choice of family cars. And if you want to shake their cheese, UNI-V naturally has to show more sincerity than them.
The liftable electric tail wing is one of UNI-V's killer tools to please young people. You know, this configuration is generally common in the 500,000 or 600,000 or even millions of sports cars or sports cars, such as BMW 6 Series GT, Audi A7 and Porsche 911. UNI-V can have this configuration at a price of more than 100,000 yuan, which will undoubtedly make many new generation users with sports car dreams plant grass.
What's more, UNI-V is not conservative in the overall design of the sports route, so that there are mixed praise and criticism of it. Those who agree with the avant-garde shape of UNI-V directly fill the sense of sportiness, and do not hesitate to praise it: if you replace Changan's car logo with an international luxury brand, there is no problem in selling three or four hundred thousand. On the contrary, some dissenting consumers believe that UNI-V's overly radical design concept is not practical, and even suspected of copying the Audi A7.
In my opinion, the subjective aesthetic involved in UNI-V is difficult to reconcile, and it is difficult to judge which is right and which is wrong. As for the mention of plagiarism, individuals do not accept it. After all, UNI-V presents a high degree of original design and maintains a relatively leading strength in the design of its own brand models. As the third model of Changan UNI's high-end sequence, UNI-V continues the family-oriented front face borderless grille element.
For young users with relatively ostentatious personalities, UNI-V still tries to outline the lines as young as possible, such as a flat front, bringing a low sports car visual sense, and the smooth hatchback design on the back can indeed be compared with the A7. Coupled with the two-sided exhaust and exaggerated rear diffuser, as well as the 19-inch large wheels, it sets off the UNI-V's unyielding sporty temperament. At the same time, with the hidden door handle design, it gives the new car a certain sense of technology. Obviously, these details of UNI-V are all plus points for young people.
Decent configuration
Compared with independent brand products, especially the car category, which can rush to the price of 100,000+, the configuration in the car is more confident for me, at least enough to crush the equivalent price or the same level of joint venture brand models. Today, the interior configuration of independent brands is no longer a simple and rough pile in the past, but also pays more attention to the combination of aesthetics and practicality. For example, this design language of UNI-V continues the style of the previous UNI-K.
Among them, the dual 10.3-inch LCD instrument panel and central control screen did not choose the popular dual screen design, but adopted a staggered layout of front and rear, bringing a layered visual effect, creating a driver-centered wrap-around cockpit. To be honest, individuals prefer this arrangement form, and the sense of sports atmosphere is stronger. However, on the UNI-V will make a little sacrifice to the steering wheel, in order not to obstruct the line of sight, the design of the steering wheel is relatively flat at both ends, and the size is smaller than the general car, and the appearance and perception are not very coordinated with the carriage.
In addition, in other aspects of the carriage, UNI-V is decent in its own brand performance, with thick materials and young design, closely following the positioning of the new car movement. In terms of technology configuration, UNI-V has also achieved synchronization with the shape of science fiction. It is equipped with the IMS intelligent cockpit interaction system that provides active services and the all-scenario intelligent voice interaction system that supports sustainable evolution. These experiences are actually not unfamiliar to the current independent brands, the key lies in which system is more mature and more comfortable to use.
When it comes to security configuration, UNI-V is also a no-brainer. The whole series is equipped with front and rear airbags and front side airbags as standard, and active and passive safety systems such as lane departure warning, active braking, front and rear parking radar are also not absent. It is worth mentioning that full-speed adaptive cruise, one-button lifting and lowering of the window of the whole car, automatic air conditioning, etc., UNI-V is also the standard. In other words, even if you start the entry-level version, the configuration is not at all humble.
At this point, I think UNI-V has done its job as an independent brand, laying the groundwork for the next competition with its opponents.
Opponents are about to come out
Although the positioning of the previous sports sedan is biased towards a niche, it is difficult to match the general family car in terms of sales. However, in terms of the development trend in recent years, including family cars are also evolving to the sporty route. Cars like the UNI-V sport with a distinctive label are actually compatible with household use to a large extent. And the UNI-V is also labeled sports car, the market is more vocal than Honda Civic, Lynk & Co 03, MG 6 and Trumpchi Shadow Leopard and so on.
Among them, the shadow leopard should be the biggest competitor of UNI-V at present. Yesterday UNI-V just announced the official price, the price of 10.89-13.19 million is the same as the previous pre-sale price. Compared with the shadow leopard listed in the early half year and rapidly encroaching on the family car market of the same level, the highly overlapping price range and the close body size of the two will inevitably launch a dragon fight.
First of all, the performance competition between the two, also equipped with 1.5T + 7DCT power combination, UNI-V is more eye-catching in terms of parameters, can output up to 188 horsepower and 300 Nm peak torque, which is probably the ceiling of the performance of the 1.5T engine seen so far. It can be a bold guess that they are worthy of the name of sports in the home performance car. According to the measured data, UNI-K's zero-hundred acceleration score is around 7.2s, which is not easy for a 1.5T machine.
Choose between Shadow Leopard and UNI-V, which is better?
If you're young, perhaps UNI-V's extreme sense of movement (hua li hu shao) can please you more. For example, Shadow Leopard, although the price of the entry-level version is about 10,000 lower than that of UNI-V, its configuration is much more shabby and it is not recommended to start. If you want to get the original exhaust sound wave, and more pleasant configuration, at least to the 118,000 high-end version, otherwise even the atmosphere lights, intelligent voice interaction system, automatic air conditioning, etc. you can not enjoy.
Look at the entry-level version of UNI-V, although the widely publicized liftable electric tail wing needs to spend an additional 4999 yuan to install, but in addition to the start-up version, other versions are already standard, and like automatic air conditioning, 64-color atmosphere lights, intelligent voice interaction, electric induction rear tail box, etc., fully meet the personalized needs of young people. In addition, the second-highest-end sports model also has a variable exhaust sound function that can instantly make the user orgasm, which can be described as a more accurate capture of young people's hearts.
Asteron summary
The 100,000-level family car market has always been a place where many brands must compete. As the first car of Changan UNI sequence, UNI-V is facing great competitive pressure under the siege of traditional autonomy, joint ventures and even new energy rivals. Choosing a sporting route that is increasingly popular with young people, UNI-V, with its maverick appearance, thick-knit configuration and over-the-top power, has indeed reduced the resistance of new cars to open up the home car market.
Figure | Sourced from the web
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