In recent days, the "hottest" model in the car circle is none other than the SAIC Audi Q6.
Everything stems from the latest "Road Motor Vehicle Manufacturers and Products" list (Batch 354) released by the Ministry of Industry and Information Technology - the emergence of SAIC Audi Q6, which not only surprised everyone, but also made a lot of car media a treasure.
In fact, as early as a full year ago, "Car Power" has paid attention to this new model - but at that time, in the eyes of people, it was still wearing the "vest" of "Q9" (Q9 road test spy photo exposure| Audi's new flagship SUV, what is the prospect? ）。
From the "9" once thought, to the "6" that came out of the water - in the meantime, what "fierce materials" are worthy of our attention and exploration? ......
The first true "Native Chinese" Audi model?
When we seriously understand and face the Audi Q6 model, it seems that we should first give it a new "definition".
Unlike FAW Audi's A6L and A4L products, or even the A7L launched by SAIC Audi itself, the Audi Q6 is not a model "introduced and put into production from abroad" - it has been "in China" from the first moment it was officially disclosed.
That is to say, China will become the "native place" of audi Q6, which is also the most unique and distinctive "identity" of its "identity".
Behind such an "extraordinary", of course, there will be a "story". According to "Automotive Power" from authoritative sources, since the establishment of the SAIC Audi project in 2016, Audi designers have visited China many times and sought design inspiration for the brand's "In China, for China" strategy.
In the end, in the new model of the Q6 we see now, the "Qilin", a beast from ancient Chinese mythology, became the design origin of the whole car. Through up to 4 years of construction, Audi not only perfectly integrated the "Kirin" into the design of the Q6 large high-end SUV, but also reflected the brand's emphasis on the Chinese market.
For the Audi brand, a new and important model number for the first time (note the difference between it and the Q6 e-tron pure electric model that has not yet been released) has been handed over to a heavyweight product that debuted in China, was put into production in China, and is full of Chinese elements – obviously, the "face" of the Chinese market and SAIC Audi is big enough!
Not only that, we seem to be able to logically speculate that this "native" Audi Q6, which is "in China and for China", will have a better and more anticipated performance than other original imported and imported domestic models in the whole vehicle in terms of the level of intelligence and networking of the whole vehicle.
The supreme state of "L" is that there is no "L"?
Looking closely at the Audi Q6 declaration materials released by the Ministry of Industry and Information Technology, the most eye-catching of which is, of course, the 5099mm body length - 5.1 meters of body plate, what is the concept? ......
The same as the Audi family products, in theory, the higher "ranking" of the current Audi Q7 and Audi Q8, its length is 5067mm and 5006mm , respectively - the two brothers are actually inferior to the "6 brothers", SAIC Audi played a "6 greater than 7, 8" "counterattack" good play!
Looking at another heavyweight domestic luxury SUV that will be listed this year (it is likely to become the most direct competitor of SAIC Audi Q6), BMW Brilliance X5L, the length of its "L" is only 5060mm, and it can only bow to the wind in front of the "Kirin Beast".
But the most "proud" part of the Audi Q6 is that because it is a "Native Chinese" product as mentioned above, in the declaration chart released by the Ministry of Industry and Information Technology, we simply can't see the "L", which is extremely important for many other domestic models - the so-called "L" supreme realm, that is, there is no "L".
For a while, there was quite a bit of Jin Yong's martial arts novel", which meant that "no trick wins and there is a move" - I was born tall and mighty, so why do I need to draw a snake and add another "L"? ......
There is no doubt that the interior space of the new Audi Q6 will be highly anticipated. The current public information also shows that unlike the domestic BMW X5L, which still adopts a 5-seat layout after being extended, SAIC Audi Q6 will provide a 3-row 7-seat layout solution, which also provides more choices for customers with different needs in the field of large luxury SUVs.
Not only that, according to the "Car Power" from the authoritative channel to learn, Q6 in the future may also provide a more administrative, luxurious 6-seat layout to meet more high-end business needs.
The Chinese people's preference for "big cars" has been confirmed by the market countless times over the years, and the luxury car field is no exception - the SAIC Audi Q6, which staged the magic of "6 is greater than 7 and 8", can be said to be well versed in the "rules" and win before the battle.
Power, platform, price: where does Q6 sword point?
Since the Ministry of Industry and Information Technology released the declaration information of SAIC Audi Q6, the heat has remained high around its power, model platform, and price related topics and debates.
According to the information that has been released so far, sachinel Audi Q6 will be equipped with a fourth-generation EA888 2.0T engine, the same as the Porsche Macan that was just "updated" last year. The high-power version can produce 195 kW, the torque can reach 400 N·m, and the low power version has reached 170 kW.
There is no doubt that it represents the highest level of volkswagen group's current 2.0T engine - it can be said that in the power configuration of the Q6 domestic flagship SUV, SAIC Audi has shown sufficient product sincerity; at the same time, the "halo" blessing of the fourth-generation EA888 will also become the core competitive label that attracts consumers to "coin".
In terms of chassis platform, "Car Power" has confirmed from SIC Audi that the new Audi Q6 is from the MQB Evo horizontal platform of Volkswagen Group (the same as saic Volkswagen Tuon), rather than the MLB Evo vertical platform used in Q7.
For SAIC Audi and Q6, such a choice will undoubtedly face certain market risks - after all, the "four rings" logo and the "6" product serial number mean that the Audi Q6 should be a "high-end" model from the "bones". So, where does savoy Audi's biggest "confidence" of such a decision come from? ......
For many years, SAIC Volkswagen has been an expert in the field of "China's special supply" and "dislocation competition" in the domestic automobile market. The benefits of choosing the new Q6 on the MQB platform will be obvious – for SAIC Volkswagen and SAIC Audi, this undoubtedly means more efficient production organization and relatively lower manufacturing costs.
Naturally, it will also bring more advantageous and competitive selling price ranges.
With the "first-mover" advantage in terms of cost, how to accurately achieve "misalignment"? ...... On the one hand, in order to suppress the positioning of the domestic X5L, the size of the same level of competitors, a large enough price advantage is naturally indispensable; on the other hand, Q6 must also leave enough market space for its brother - Q5L.
At present, there are already some voices on the Internet that the starting price of the new Audi Q6 will be around 400,000 yuan, or even as low as 399,900 yuan. However, in the author's opinion, such a so-called price threshold has almost coincided with the FAW Audi Q5L with a starting price of 396,800 yuan, which is tantamount to roommate, which seems to be untrustworthy and extremely unreasonable.
Reasonable deduction: if SAIC Audi sets the starting price of the new Q6 at about 450,000 yuan, which is more than 10% of the price difference with the Q5L, it is undoubtedly more "scientific"; at the same time, compared with its biggest direct opponent, the domestic X5L, which was previously exposed on the Internet for a starting price of 558,000 yuan, the more arrogant Q6 can still have a huge price advantage of more than 100,000 yuan!
Deeply rooted in the Chinese market for many years, SAIC Volkswagen has long held countless successful products and marketing cases, and also knows best what domestic consumers need - with outstanding core product force "highlights", as well as visible price and cost-effective advantages, is undoubtedly a crucial competitive weight.
SAIC Audi, which is tied out of the same door, will smile at this time.
Audi said that the Q6 will be officially unveiled at the Beijing Auto Show in April this year. In the author's opinion, for this heavyweight product that uses a new model number and is from the "Native china" for the first time, the Audi brand and SAIC Audi are already thoughtful and confident.
"Chinese native" model design, close to the "invincible" body size, Volkswagen "top stream" power configuration, predictable price advantages, and even worth looking forward to intelligent performance - this fashion belongs to the "small lotus to show sharp corners" SAIC Audi Q6, of course, there is a reason to be regarded as this year's domestic car heavyweight "star".
Princely general, Ning has a kind of hu? "In China, for China" SAIC Audi Q6, the bones already have a strong product and market "gene" from both the Audi brand and SAIC Volkswagen. From design, space, power to price, this heavyweight new product will have enough sincerity – it is foreseeable that SAIC Audi has no low hopes for it.