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Is there still a market for "warm men"? Learn about kodiak's changes and invariances

This is Kafka's hometown, Goethe's "most beautiful city in Europe"; Nietzsche once said: "When I wanted to express music in one word, I found Vienna, and when I wanted a word to express 'mystery', I thought only of her." ”

"She" is the Czech Republic - the Czech humanistic style is full of simplicity and uninhibited, which makes many famous people who come and go from ancient to modern times linger on this charming city. Of course, as a small Central European country created by the West Slavs, the beauty of the Czech Republic is not only superficial, but embodied in a deeper expression.

Is there still a market for "warm men"? Learn about kodiak's changes and invariances

In the early twentieth century, the turmoil in Europe made this small, otherwise peaceful country experience many wars. But the war did not erase the Czech people's vision of a better life, but instead regained their confidence to become a world-famous industrial country. Today, the Czech Republic is the world's leading manufacturing and R&D center. Czech automobiles, electromechanical equipment, machine tools, computers, power equipment, environmental protection equipment, etc. are highly known in the world.

Is there still a market for "warm men"? Learn about kodiak's changes and invariances

Of course, when it comes to Prague, the capital of the Czech Republic, the first thing that comes to mind is the castle with its unique Gothic and Baroque styles, and the thousand-year history has given this ancient city a different beauty and charm. In the modern industrial history of the Czech Republic, Prague has developed a deeper integration and binding with Skoda.

Is there still a market for "warm men"? Learn about kodiak's changes and invariances

(Source: Visual China)

We can see that in the century-long history of the Skoda brand, it not only shows the unique artistic sense of Prague in terms of design, but also adheres to the strict requirements of Germany for material workmanship in terms of manufacturing. And like the enthusiastic bohemians, the pursuit of free and unrestrained power and control, it can be said that the Skoda brand has always accumulated its own glory and style.

Is there still a market for "warm men"? Learn about kodiak's changes and invariances

Nowadays, Skoda has a user base of nearly 10 million in more than 100 countries and regions around the world, and driving Akoda brand car seems to have begun to have a little connection with the thousand-year-old city of Prague.

Looking back at the domestic market, in 2006 the Skoda brand was introduced to China by Shanghai Volkswagen (now SAIC Volkswagen). Chinese consumers are beginning to familiarize themselves with and accept this uniquely attractive European car. In order to gain more recognition from domestic consumers, at the 2017 Shanghai Auto Show, SAIC Volkswagen Skoda released its SUV strategy.

As its first new SUV model, the Kodiak, the arrival of the Skoda brand ushered in its own "highlight moment". Up to now, Kodiak has sold nearly 200,000 vehicles. And in J.D. Power's recently released 2021 China Vehicle Reliability Study, Kodiak ranked first in the market segment.

Is there still a market for "warm men"? Learn about kodiak's changes and invariances

Entering the domestic car market in 2022, the competition in the domestic car market is becoming more and more fierce, and the Skoda brand has not waited, and the new Kodiak has ushered in a comprehensive upgrade from the inside out. The new upgrade not only brings users a refined, warm and humane Ashkenazi technology driving experience, but also fully considers the preferences of the Chinese consumer market, providing consumers with 5-seater versions, 7-seater versions and sports GT models.

Is there still a market for "warm men"? Learn about kodiak's changes and invariances

The new Kodiak adopts the design style of overseas RS Sport model, including RS style lower grille, RS style rear bumper, RS sports steering wheel, etc., which is more youthful and dynamic. Its front face is also renewed, and the iconic radiating three-dimensional straight waterfall grille with a slightly uplifted Zhiyao LED streamer headlight looks sharp and handsome.

Is there still a market for "warm men"? Learn about kodiak's changes and invariances

The skirt line of the side body has been redesigned and the same color as the body, and the newly designed C-type crystal LED rhythm taillights at the rear come with a flowing water dynamic effect, and the whole vehicle exudes a confident and domineering personality.

Is there still a market for "warm men"? Learn about kodiak's changes and invariances
Is there still a market for "warm men"? Learn about kodiak's changes and invariances

In terms of interior, unlike the European version of the model, SAIC Volkswagen Skoda's new Kodiak has applied a suspension design, which is more in line with the preferences of young users in China. The 12-inch large-size suspension central control screen equipped with moS 3.X new intelligent vehicle connection system stands in the center of the instrument panel, firmly locking the visual focus, and the new shape of the 10.25-inch full LCD digital instrument and 10-color streamer atmosphere light create a full sense of technology and futurism.

Is there still a market for "warm men"? Learn about kodiak's changes and invariances

It is worth noting that the new Kodiak for the first time uses the smart car MOS 3.X system, which supports multiple operations, including touch, Touch Bar gesture control, voice recognition, etc. In addition, avatar artificial intelligence partners in addition to supporting Mandarin, Cantonese and English, are also compatible with Mandarin recognition with local accents, such as Sichuan, Guangdong, Jiangsu and other local dialects. Supporting wireless Apple CarPlay and Baidu CarLife can also achieve dual expansion of Apple and Android mobile phones.

Is there still a market for "warm men"? Learn about kodiak's changes and invariances

As a mid-size SUV, the 2791mm's extra-long wheelbase gives the new Kodiak an unimaginable space, offering a 5-seater and 7-seater version. Its 7-seater model adopts a 2+3+2 seat layout, the second row of seats supports 4-way adjustment of front and rear and backrest tilt angle, and the third row of seats adopts Easy Entry one-button entry design to facilitate passenger access.

Is there still a market for "warm men"? Learn about kodiak's changes and invariances

In terms of storage space, the new Kodiak trunk can be expanded up to 2065L, and even the two-door refrigerator can easily store it. It is worth mentioning that the 7-seater model still has a capacity of 190L when the third row of seats is open, and can hold two or three boarding cases.

Is there still a market for "warm men"? Learn about kodiak's changes and invariances
Is there still a market for "warm men"? Learn about kodiak's changes and invariances

In actual driving, the new Kodiak has a satisfactory driving power throughout the car, equipped with two engines of the third-generation EA888 series 2.0T high and low power, matching the 7-speed dual-clutch transmission. Among them, the peak torque of the 2.0T high-power engine is as high as 350Nm/1500-4400rpm, and the maximum power is 162kW/4500-6200rpm.

Is there still a market for "warm men"? Learn about kodiak's changes and invariances

Looking at the current domestic SUV sales data, the Skoda brand is experiencing a trough. The upward attack of the head domestic brand and the downward price of the mainstream joint venture brand are squeezing the market of 200,000 yuan SUV. Especially under the influence of the "Matthew effect" of the car market, the demand points that consumers pay attention to are more difficult to find, and what car companies have to do is to retain brand characteristics while catering to market demand.

It can be seen that Skoda, who has not forgotten his original intention, decided to fight back against the Jedi and use the more sincere Kodiak to impress the pragmatic people who pursue "product-price ratio"

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