No one can deny that Ford is a legendary brand. Just as long as you have a certain understanding of cars, you will not forget Mondeo, who was called "Martin Jr." 8 years ago. At that time, Mondeo was like a popular fried chicken, killing everything in the mid-size car market and firmly occupying the hearts of young consumers.
Today, when "sports" are no longer in the way, but "technology" is popular, Mondeo has also come out of loneliness, just as EVOS has become a member of the frontier of science and technology, and Mondeo has also ushered in its own new life. A few days ago, the new generation of Mondeo opened pre-sale, the new car launched a total of 4 models, the pre-sale range of 159,800-21.98 million yuan, the new car will be officially listed at the Beijing Auto Show on April 21.
The new Mondeo is very close to the new EVOS in appearance, and the front face is almost only different from the bumper, which at first glance has the feeling of a new energy model. The inner grille of the new car mesh adopts a breathing design, which will automatically open and close several times when unlocking the vehicle or approaching with the key, a useless but interesting design. In addition, the visual width of the new Mondeo canopy is very good, and the muscle line above creates a Musk-like feeling.
The same feeling almost runs through the new Mondeo's overall design, the prominent muscle lines, combined with the short tail and long mouth design, so that the side of the Mondeo does not look like a medium-sized car, but a bit of a two-seater coupe. But in fact, it has a length of 4935mm and a long wheelbase of 2945mm, and I have to say that this is really not "Ford"!
Entering the interior of the vehicle, this "sense of violation" will be even stronger. On the one hand, the interior of the vehicle adopts a large joint screen design of up to 1.1 meters, the physical buttons are very few, and the large screen is directly connected from the central part to the co-driver, which enhances the sense of science and technology and also brings a rich functional experience. Spatially, whether it is head space or legroom, whether it is the front or rear row, the performance of the new Mondeo is satisfactory, even if it is a large tall one of more than 180cm, it can also have a comfortable and decent sitting posture when traveling with full loads.
In terms of configuration, the new car will be equipped with Ford's latest generation OF SYNC+2.0 intelligent connected car machine system, and provide multi-dimensional interaction methods such as multi-touch, AI speech recognition, gesture control, and facial recognition. In addition, the new generation of Co-Pilot360 Intelligent Driving Assistance System will also appear on the new car.
Although new cars are common in the automotive market, and more and more brands have appeared in recent years, which has intensified the Matthew effect, the market is still in a process of slow change, that is, relatively stable. The simplest point is that since the development of new energy in 2014, the only one that can climb to the top of the sales list is "Hongguang MINIEV", except for a foreign monk "Tesla". This "stability" allows many brands and models to survive, but it also makes it difficult for brands and models that are in chronic death to turn over, just like a quagmire, and under the fierce struggle, the next carelessness can not be saved, but it is getting deeper and deeper. So, the emergence of the new Mondeo, is it to exacerbate death, or to usher in new opportunities?
We mainly start from two dimensions, one is price, and the other is product power. From the market point of view, the current mid-level car market performance is stable, Accord, Tianlai, Camry, Maiten, Asia Dragon, Passat and other models are still active in the front row, and the share is not low, which means that the mid-level car market can still make a difference, belonging to the category of strong demand. In contrast, these top models have a minimum price of 169,800 yuan, so the price of the new Mondeo has a great advantage.
However, it cannot be ignored that in recent years, independent brands have not completely abandoned this market segment, and when the price of the new Mondeo reaches less than 160,000 yuan, it will fall into the gap between independent brands and joint venture brands. The advantage of this is that it can "meet the source left and right", and the disadvantage is that it may "not reach the shore at both ends".
On the one hand, when the price is reduced, how does the new Mondeo ensure that its "coffee position" will not give people a feeling of "falling out" of the mainstream of the joint venture brand? On the other hand, when the price is not much different from its own brand, how does the new Mondeo highlight its advantages in product strength and configuration performance? I think that only when these two points are clearly defined and these two points are done well, will the new Mondeo really usher in the "vitality".
In fact, there are many brands and models that have tried to change in recent years, but there are not many that can succeed. Especially when the competition in the same level of market has become white-hot, in addition to traditional gasoline vehicles, new energy vehicles are also seizing the market, the positioning of the new Mondeo is somewhat subtle. On the one hand, the new Mondeo is more like a product between a fuel car and a tram, with both intelligent configuration and a rich use scenario for gasoline vehicles. On the other hand, the price of the new Mondeo is between its own brand and the joint venture brand, and it is necessary to ensure the coffee position while highlighting its own advantages. Whether it is the former or the latter, it is essentially "surviving in the cracks", and its difficulty is no less than "a hundred steps may not be heaven, one step may be hell", I only hope that Ford can do a good job of marketing and let the new Mondeo regain the glory of that year.
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