On March 18, FAW Besturn B70S held an online conference, unlike in the past, this conference was held in the meta-universe developed by Baidu - Xilang APP, and FAW Besturn also became the first batch of car brands to enter the virtual scene of the Xilang Meta-universe, adding a lot of gimmicks to the sale of new cars.
The Pentium B70S is positioned in the new National Wave coupe SUV, with 9 kinds of single and double car colors, 2 kinds of power, a total of 7 models, bringing a rich combination of appearance, power and configuration. In terms of price, the official price range of all products is 109,900 yuan to 142,900 yuan, of which the pricing of 2.0T products has created a new low for SUVs with the same displacement.
The first blockbuster new car under the new brand strategy of Pentium "518"
Starting from the first generation of Besturn B70, FAW Besturn has launched a number of models such as B50, X80, T55, T77 and NAT, and the Besturn B70S listed this time is the first blockbuster new car under the new brand strategy of Besturn "518".
On May 18 last year, FAW Besturn, which celebrated its 15th birthday, released a new strategic plan covering products, technologies, services, ecology and other fields at this important historical node, and clarified the new development goal of "becoming an excellent mainstream Chinese automobile brand".
In terms of products, FAW Besturn will form a pattern of full coverage of cars, SUVs and MPV products during the "14th Five-Year Plan" period. Among them, new energy products, E01 for the ToC market, NAT for the ToB market.
From 2023 to 2025, FAW Besturn will complete the layout of 8 traditional energy products and 5 new energy products with the launch rate of more than two new models per year, covering the mainstream passenger car market with a total scale of 16 million units from A00 to B.
In terms of technology, FAW Besturn has created three major platforms of "Intelligent Control Platform, Zhiqing Power and Zhiyue Platform", covering all products. With the FMA architecture and FME pure electric architecture, the infinite equation "intelligent control platform" is created; the efficient traditional power platform composed of 15TD/20TD engine and 7DCT transmission and the newly developed all-in-one electric drive system constitute the "Zhiqing Power" platform; the vertical resource integration of infrastructure, cockpit system, network service and human-machine interaction constitutes the "Zhiyue Platform".
In addition, through the establishment of the Besturn Munich Forward-looking Modeling Studio and the Besturn Shanghai Modeling Studio, FAW Besturn has laid out intelligent network institutes and new energy institutes in talent gathering areas, implemented market-oriented operations, recruited global elite talents, built a core talent team, formed a "two countries and four places" research and development layout, and achieved mastery of key core technologies.
How to create trendy pieces for Generation Z?
The target group of the Pentium B70S is the young people of Generation Z, who love the national tide culture, walk at the forefront of science and technology, and pursue speed and passion. In view of this, the Pentium B70S uses the "four super" product strength to cater to the needs of young consumers in terms of design, technology and driving experience.
The first is the "super pull wind trend design", "Great Wall Arrow Stack" rear taillights have super high recognition, superimposed double tail spoiler effect, known as "the strongest back shadow kill"; the vehicle shape is extremely tense, combining the personality fashion of the sports car and the muscle sense of the SUV; in the color matching, as many as 9 single and double car colors are also eye-catching.
The second is the "super play of science and technology enjoyment", mainly refers to the Pentium B70S intelligent configuration, both D-Life 5.2 AI intelligent system full-scene ecological services, but also L2 level intelligent driving system to assist travel, but also equipped with digital keys, electric tailgates, 360 ° panoramic image and other functions.
In terms of power, the Besturn B70S uses the 2.0T+6AT golden power combination of Zhiqing Power and 13 automatic modes of exclusive tuning to bring users a "super sense of driving experience" while taking into account fuel economy.
Finally, through the "super-secure platform architecture" infinite equation FMA empowerment, the "double E" ring body of the Pentium B70S integrates 8 safety equipment and 23 active safety technologies, while equipped with FAW's latest FEEA2.0 electronic and electrical architecture and NVH level comparable to the joint venture B-class car, which greatly improves the advantages of safety, intelligent networking and driving experience.
Che Yun Summary:
FAW Besturn chose to release a new car in the popular meta-universe, further approaching the Z generation that is willing to taste and pursue the new dimensional culture. The performance of new cars in terms of design, power and intelligence is the key to truly determining whether Generation Z users pay or not.
As China FAW's first independent coupe SUV and the first blockbuster new car under Besturn's "518" brand strategy, can the Besturn B70S fire the first shot at FAW Besturn's goal of "becoming an excellent mainstream Chinese car brand"? Let's keep looking forward to it.