On March 17, Maserati, a luxury car brand owned by Stellantis, announced its 2021 results and announced its electrification plans.
As the only luxury brand in the Stellantis Group, Maserati's global deliveries climbed 41% year-on-year to 24,269 units in 2021, with a global market share of 2.4% and a market share of 2.9% and 2.7% in North America and 2.7% respectively. Net revenue was EUR 2,021 million and an operating margin of 5.1%.
Backed by a proven track record, Maserati is forging a path to electrification, announcing ambitious electrification plans.
First, Maserati will launch an all-electric version of Folgore, which will make it the first luxury brand in the world to launch a purely electric sports car. The pure electric strategy of Folgore models is based on the needs of customers, and the focus of all Maserati products is also on customer needs.
Folgore; Image credit: Maserati
The new GranTurismo will be the first car in Maserati's history to feature a 100% electric solution, which will be manufactured at the Mirafiori production center and will be available in 2023. The new GranTurismo will deliver cutting-edge technical solutions derived from Formula E with superior performance, comfort and elegance. In addition, Maserati's upcoming new Grecale SUV will also be available in an electric version next year.
Image source: Maserati
By 2023, Maserati will launch the last two models with internal combustion engines; by 2025, all Maserati models will launch electric versions, including the MC20 supercar, the all-new Quattroporte sports sedan and the all-new full-size Levante SUV to attract new luxury consumers in all segments.
By 2030, Maserati will be fully electrified. Maserati's electrification plan is part of The Dare Forward 2030 strategic plan announced by Stellantis on March 1. In the future, all new models of the brand will be 100% developed, designed and produced in Italy, with an electric drivetrain to bring the innovation and high performance typical of Maserati models.
In the wake of the global electrification wave, other luxury car competitors have taken similar steps. Bentley has said it will only produce pure electric vehicles by 2030; Porsche expects at least 80% of its global sales to be electrified by 2030; and aston Martin, Ferrari and Lamborghini have only announced that they will launch their first electric models, but have not yet said whether and when they will stop producing internal combustion engine models.