At present, electric vehicles have become "fragrant food", and Tesla has been sought after by many consumers because it has taken the lead in launching electric vehicles. Other automakers are also following suit, including traditional automakers, who are watching the market cake of new energy vehicles. On March 18, The Italian luxury brand Maserati announced that its first pure electric model, the new GranTurismo, will be unveiled in 2023, as the leader of the Folgore pure electric family, creating a precedent in the history of the Maserati brand.
Maserati's first pure electric model announced
Maserati said in a press release that the company will set a benchmark in every market segment and become the first luxury brand to complete its electric product line by 2025.
Brand new GranTurismo
Starting next year, Maserati will launch its first electric car, the GranTurismo "Folgore", with a power of 1200 horsepower, which will be unveiled on the market in 2023. In addition to the Folgore, the company will also launch an all-electric Grecale SUV. By 2025, Maserati also plans to add electric versions to its MC20 supercar, Quattroporte luxury sedan and Levante SUVs.
Maserati's brand new Grecale
Maserati aims to be all-electric by 2030, and CEO Davide Grasso described the electrification transition as a "defining moment" for the more than a century-old automaker.