A few years ago, there were many car companies talking about how to break through the joint venture ceiling, and we couldn't hear them in recent years. What we see is that after the advent of the national tide era, more and more local brands appeared in the original advantageous market of joint venture brands. Is the local brand's cost-effective strategy successful? Or is it because local brands are getting better and better, more and more trustworthy? Or, where is the cornerstone of our consumer trust, and have local brands done enough?
Let's first review some of the situations last year, from the data released by the China Insurance Research Institute, it can be said that the joint venture brand and the independent brand can almost be said to be equal in terms of safety, and the joint venture brand is only in the leading position with the advantage of a small score. In terms of C-NCAP, local brands are more gratifying. Among them, in the C-NCAP crash test in March this year, FAW Besturn B70 was the only intermediate family car in China that won the C-NCAP five-star safety certification twice, and its comprehensive score rate was as high as 90.3%.
If you want to achieve such good results, it is difficult to say that it is difficult, and it is easy to say that it is easy. The first is whether the manufacturer is willing to invest in the product, so as to meet the basic needs of compliance with the C-NCAP regulations. Since this is the case, a high proportion of high-strength steel and ultra-high-strength steel is necessary. From the perspective of FAW Besturn B70, its thermoformed steel ratio is 22%, and the proportion of high-strength steel in the vehicle is as high as 76%. Doesn't that sound a little hard to understand? Let's say that although these two steels are quite strong, their division of labor is different. Thermoformed steel has better crash resistance and poorer tensile properties. High-strength steels, on the other hand, have higher tensile properties and worse impact resistance. In this way, there are more hot forming steel materials in places that need to be focused on collision resistance, and in places where the force needs to be dispersed, there are more high-strength steels, and the two steel plates are rigid and soft, casting faw bestow B70 Zhengzheng iron bones.
In the C-NCAP protocol, passive safety is only one of the aspects, and the material material is only one of the aspects of passive safety. Generally speaking, in addition to professional crash tests, in general, the subjective measurement method of consumers is the proportion of ultra-high-strength steel and high-strength steel, such as Geely Xingrui is 70.2%, nissan 14th generation Xuanyi ultra-high-strength steel and high-strength steel The proportion is 27.2% and 43.6% respectively, and the sum of the two is 70.8%. Intuitively, faw besturn B70 still has a greater investment in the proportion of high-strength steel.
According to the 2018 version of the test standard, the score of active safety performance is greatly improved, and the abundant active safety devices are also necessary elements for faw besturn B70 scores. The FAW Besturn B70 is equipped with an automatic emergency braking system for rear-end vehicles and an automatic emergency braking system for pedestrians to maximize the detection of the situation, so as to make a correct judgment based on the short time that the driver cannot react. Taking Geely Xingrui as an imaginary enemy, FAW Besturn B70 has invested more in active safety, for example, compared with Geely Xingrui, there are more functions such as traffic congestion assistance and paralleling assistance. The more complete active and passive safety performance is not only the reason why FAW Besturn B70 can surpass Geely Xingrui (89.4%) with a high score, but also the reason why FAW Besturn B70 surpasses many joint venture brands such as the 10th generation Hyundai Sonata, Toyota Asia Lion, Sagittarius and Explorer with a higher score, and of course, it is also the best explanation for its establishment of stronger competitiveness of products.
So overall, if the FAW Besturn B70 can get to your point, the FAW Besturn B70 is really a good choice. Looking back, is this car really reliable? The complete frontal crash test scored 20 out of 20, and the FAW Besturn B70 scored 19.04. The frontal 40% bias crash test scored 20, and the FAW Besturn B70 scored 16.259. The side crash test scored 20 out of 20, and the FAW Besturn B70 scored 19.876 points. The whipping test scored 5 points, and the FAW Besturn B70 scored 4.278. These subdivision options are enough to show that our independent brands in the era of national tide are actually quite reliable.
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