2021 U.S. Luxury Brand Sales Ranking! Audi was outnumbered by Lexus Porsche, only tenth

The domestic luxury car market has always been dominated by Mercedes-Benz, BMW and Audi, their market share accounts for more than 80%, leaving little place for other luxury brands, so we often see a certain model and "broken bones", the purpose is to improve the cost performance and seize more market share.

However, in the US market on the other side of the ocean, the situation is very different, the competition of major luxury brands is very fierce, and the sales volume will not be like this cliff-like gap in China. Not long ago, overseas media released a list of sales of luxury brands in the US market in 2021, of which BMW slightly outperformed Mercedes-Benz with the advantage of 7070 vehicles and won the title of the best-selling luxury brand in the US market, which has been the best-selling luxury brand in the US market for three consecutive years.

Specifically, BMW's cumulative sales in the U.S. market reached 336,644 units in 2021, an increase of more than 20% year-on-year, while the group's three best-selling models are BMW X3, BMW X5 and BMW 3 Series.

On the one hand, the reason for selling well is that bmw's brand image is deeply rooted in the hearts of the people, and the reputation and quality are not bad; on the other hand, it comes from BMW's innate sports gene, which can give users the ultimate driving pleasure, which is very in line with the appetite of Americans.

It is also worth mentioning that in 2021, BMW sold 846,000 vehicles in the domestic market (including the MINI brand), which also won the top spot in the Chinese luxury car market and the top spot in the Chinese luxury car market for many years. The best-selling models in China are the BMW 3 Series, BMW 5 Series and BMW X3.

It was followed by Mercedes-Benz, also from Germany, with 329,574 units sold in the U.S. market in 2021, up 19.88% year-on-year, while the three best-selling models were mercedes-Benz GLE, Mercedes-Benz GLC and Mercedes-Benz C-Class, which accounted for more than half of total sales. The reason for selling well is similar to that in China, it is all luxurious, comfortable, and there is a high sense of grade.

In the domestic market, Mercedes-Benz delivered a total of 758,863 new cars in 2021, also second only to BMW, and its three best-selling models are Mercedes-Benz E-Class, Mercedes-Benz GLC and Mercedes-Benz C-Class.

If you look at the sales of BMW and Mercedes-Benz alone, you can find that Americans prefer SUVs, while Chinese people prefer cars, resulting in such a difference, in addition to the different concepts of using cars, there is also an important factor, that is, in the U.S. market, BMW X5 and BMW 5 Series, Mercedes-Benz GLE and Mercedes-Benz E-Class are a class, and their price gap is not large, such as BMW X5 in the United States starting at about $60,000, while BMW 5 Series starts at $53,000.

In the domestic market, SUVs have always had a high premium, such as the BMW X5 price range of 699.99-83.99 million yuan, while the BMW 5 Series price range is 42.89-55.19 million yuan. Therefore, the BMW 5 Series and Mercedes-Benz E-Class are very popular in China, while in the Us market, local people are more willing to spend a little more money to choose BMW X5 and Mercedes-Benz GLE.

In third place is Lexus, which is down one place from 2020, but still delivered 304,475 units in the U.S. market in 2021, an increase of 10.7% year-on-year. As a car brand facing the American market, Lexus from the beginning of its birth is to seize the U.S. market, and its success secret is different from Mercedes-Benz BMW, it relies on excellent quality and perfect after-sales support, which other car companies can not learn from.

And it is also because of its excellent reputation that Lexus has also flourished in the Chinese market in recent years, becoming a luxury brand second only to BMW, Mercedes-Benz and Audi. However, its cumulative sales in China in 2021 were only 219,096 vehicles, far less than the best-selling market in the US market, and fell by 6.44% year-on-year, which is one of the few luxury brands with declining sales.

In fact, the reason is very simple, mainly affected by the epidemic and chip shortages, resulting in insufficient supply. However, in the professor's view, it is more Lexus itself, its popular models Lexus ES, Lexus RX has been in the case of mark-up sales, which is quite unpleasant, which is also the main reason why its domestic sales are not as good as the US market.

In addition, Lexus has its own factory in the United States, which can be self-sufficient, and the domestic is all imported; at the same time, Lexus ES does not increase the price in the United States, and there are regular discounts; Lexus ES starts in the United States is ES250, and there is 3.5L V6 ES350, and the domestic start is the much-criticized ES200. If the domestic market does not increase prices, even if the power system remains unchanged, sales will at least rise a lot, but Lexus does not seem to be willing.

In fourth place, Audi sold only 196,038 vehicles in the US market in 2021, a significant gap with the top three, and only 5% year-on-year growth. It can be seen that in the US market, Audi's sales volume and recognition are not as good as Lexus. This may have something to do with the fact that Americans don't like the public, after all, Audi is inextricably linked to the public.

However, in the domestic market, Audi's recognition and sales far exceed that of Lexus, delivering 701,289 new cars in 2021, second only to BMW and Mercedes-Benz. Audi can sell well in China, there are many important factors, first, in the initial time, Audi has been the representative of the official car, social status, low-key introverted, career achievements have become the mainstream image of Audi.

Second, the product matrix is rich, cars, SUVs, station wagons, performance cars, sports cars, electric vehicles are involved, providing consumers with a wealth of choice; third, the price is more affordable than Mercedes-Benz and BMW, and often also adopts a price-for-volume sales strategy, which is favored by consumers.

In fifth place, Acura sold 157,408 units in the U.S. market in 2021, an increase of nearly 15% year-on-year, ranking among the top five in the U.S. luxury car market. In the american impression, Acura represents fashion and avant-garde, with technical excellence, exquisite products, quite popular with young people.

In addition, it is worth mentioning that Americans only recognize products, do not recognize advertising, pay attention to word of mouth, and do not trust publicity, which is exactly consistent with Honda's concept and pragmatic style of technology. Therefore, both Honda and Acura are very popular in the US market.

However, in the domestic market, Acura's situation is not optimistic, and in recent times, due to the news of withdrawing from the Chinese market, it has frequently appeared on the hot search list. Acura is tepid in China, not that the product itself is not good, but that the Chinese people value the brand, pay attention to face, and prefer Mercedes-Benz, BMW and Audi, which can enhance social status.

The sixth place is Volvo, in 2021 the U.S. market sales reached 122,173 units, an increase of 10.9% year-on-year, the overall performance is also very stable, the main sales model is Volvo XC60 and S90, the biggest selling point is environmental protection and safety, favored by American family users. In the domestic market, Volvo's performance is also remarkable, with sales of 171,676 units in China in 2021, with the main sales models being the Volvo XC60 and S90, of which the Volvo XC60 contributed 83,162 units, nearly half.

The seventh is Cadillac, with sales in the U.S. market reaching 118,331 units in 2021, down 9.4% year-on-year, which shows that the American people do not like local brands. However, in the domestic market, relying on the sales strategy of price for volume and not discriminating, Cadillac sold 233,117 vehicles in China in 2021, surpassing Lexus and setting a new annual sales record, with the main sales models being cadillac CT5 and XT5.

Eighth and ninth places were Land Rover and Lincoln, both of which did not sell more than 100,000 vehicles, and in the domestic market, Land Rover sales were also flat, losing their former glory. However, Lincoln has begun to rise in the past two years, with cumulative sales of 91,621 vehicles in China in 2021, an increase of 48% year-on-year, becoming the fastest growing luxury car brand.

This is mainly due to the adventurer, navigator and aviator three SUVs for joint venture domestic production, the threshold has been lowered a lot. The recent listing of lincoln Z has once again pushed the Lincoln brand to new heights.

The tenth place is Porsche, which will sell 70,025 vehicles in the US market in 2021, and as an ultra-luxury brand, such achievements can be described as relatively good. In the domestic market, Porsche delivered 95,671 units in 2021, once again becoming Porsche's largest single market, with the main sales models being the Porsche Macan and Cayenne. Porsche stands out from many ultra-luxury brands not only because of its perfect sports GENES, but also because of its reliable quality and excellent reputation.

The eleventh and twelfth places are Infiniti and Jenisses, respectively, with sales of 58,553 and 49,621 units in the U.S. market in 2021. It is also worth mentioning that Tesla's annual sales in the U.S. market reached 313,400 vehicles, which has surpassed Lexus, and more importantly, its year-on-year growth rate is as high as 56%, and it is expected to surpass Mercedes-Benz and BMW this year to become the best-selling high-end brands in the U.S. market, but Tesla founder Musk has never defined Tesla as a luxury brand.

Overall, there is still a big gap between the sales volume of the US market and the domestic market, but the people of both places like BMW and Mercedes-Benz, and they also recognize Lexus. However, Audi's market position in China and the United States is much worse, and Japanese luxury brands such as Acura and Infiniti are very popular in the US market, but the domestic acceptance is not high, which is also due to the different car needs and car environments of the people of the two places.