Tesla has raised prices again.
Before the "315" party, Tesla announced a price increase for 4 models, which was also Tesla's second price adjustment within five days. In addition to the rear-drive model Y, the prices of four models, including the Model 3 rear-wheel drive version/high-performance version, and the Model Y long-endurance version/high-performance version, have all increased slightly, with an increase of about 5%.
On March 10, Tesla China officially announced that the high-end model 3 high-performance version and the Model Y long-range version/ high-performance version each rose by 10,000 yuan.
Reasons for price increases
Recently, oil prices have soared, causing many consumers to turn their attention to the direction of new energy. However, a number of new energy vehicle companies, including Tesla, have also recently raised prices, making the swinging and wait-and-see parties cry out for regret. So, what is causing the price increase of new energy sources?
Raw material prices have risen
The soaring price of battery raw materials is a big reason. Musk tweeted on March 14 that Tesla and SpaceX have recently faced huge inflationary pressures in raw materials and logistics.
Tesla's three models with price increases on March 10 are equipped with NCA high-nickel ternary lithium batteries, while the Model 3 rear-drive version of the Model 3, which was priced on March 15, is equipped with lithium iron phosphate batteries. To a certain extent, this shows the impact of the high price of nickel and lithium on the cost of batteries. It also confirms Musk's statement.
Subsidies decline
This year is the last year of new energy subsidies, the sharp decline in subsidies, so that those new energy vehicle companies that are in a state of loss themselves have to adopt certain strategies to ensure the stability of development, new energy vehicle brands are still losing money, and based on the cost and interests of new energy vehicles, they have to choose price increases to maintain the stable development of car companies.
Previously, the price increases of Volkswagen, Weilai and Xiaopeng were affected by the decline of subsidies.
Competitive factors
Finally, there is the price adjustment strategy for competitors. Nowadays, the trend and reputation of new energy models are getting better and better, coinciding with the high price of oil, consumers have the willingness to buy new energy. In the case of short supply of orders, it is normal for car companies to increase prices.
Coupled with the general price increase of new energy models in the industry, Tesla such a brand does not need to worry about no orders, it rises I also rise, although the price has been raised, but the subsidy last year, just need the user should buy must buy, even if the waiting car is still about 4 months, the big guy is so tough. What's more, users who have placed orders before the price increase are not affected by the price increase, even if they resell, they can earn a wave of price difference, and they do not lose money.