Since the three-cylinder engine storm, American cars have been greatly affected, especially Buick and Ford, which are the main forces, and the cumulative sales of the two have plummeted. In order to get rid of the current downturn and enhance the sales and discourse power of the two in China, Buick will be its Yinglang, Regal and other veterans, re-equipped with four-cylinder engines, and give a large discount, after some operation, Buick's sales have indeed warmed up. Ford actually took such a strategic route as Buick, but the sales temperature was not obvious, and at that time, Ford did not have a domestically produced medium-sized SUV for sale, so Ford set its sights on the market and launched the first domestic flagship SUV model, that is, the Ford Explorer.
With excellent product strength, Explorer has successfully won the favor of the Chinese people and ranked at the forefront of the market with an average of 4 figures per month. Seeing the success of the Explorer, Ford launched a second medium-sized SUV model while it was hot, and he was the Ford Lingyu we are going to talk about today. The car belongs to Jiangling Ford, listed in April last year, the starting price is less than 170,000 yuan, the top price is only 220,000 yuan, compared with volkswagen Tuon, Ford Explorer and other joint venture SUVs of the same level that start at about 300,000 yuan, the price of Lingyu is obviously more affordable.
However, the people-friendly pricing did not open a sales channel for Ford Lingyu, it can be seen that the car only achieved monthly sales of more than 100 vehicles after entering the market, and although the monthly sales of the later monthly sales have increased, they are only hovering at 1,000 or 2,000 vehicles, and in January this year, the sales of Lingyu are less than 1,000 vehicles, which is in the ranks of not being able to sell. Compared with other SUV models similar to this price point, such as Toyota RAV4 Rongfang and Honda CR-V, which easily achieved 10,000 monthly sales, Ford Lingyu failed very thoroughly this time. So, what exactly is the reason why a medium-sized SUV with a downward price can't sell?
Lingyu's tough appearance still has a good eye-catching ability, but other joint venture SUVs with similar prices to the car will not be weaker than Lingyu in creating a sporty and youthful atmosphere, so we will directly look at the product strength of other parts of Lingyu. For example, in terms of size, the collar length, width and height are 4905/1930/1755mm, and the wheelbase is 2865mm, which is not a great advantage in the entire medium and large SUV market, such as the same level of the same brother - Ford Explorer, which has a 5075/2004/1778mm three-dimensional and 3025mm wheelbase; and the veteran of the market, Volkswagen Tuon, also has a 5052/1989/1773mm three-dimensional, The wheelbase of 2980mm, after the comparison of the three, it can be found that the length of the car with less than 5 meters and the wheelbase of less than 2 meters 9 are in a weak position.
However, compared to SUV models with similar price points, the size advantage of the car is not small, and the corresponding actual riding space performance is not bad. Taking the 7-seat layout model as an example, when a man with a height of 180cm sits in the main driver's seat, by adjusting the appropriate sitting posture, he can get the remaining space of the head of 1 punch and 3 fingers; keep the front row still, and adjust the second row of seats to the back, and after sitting down, you can get the remaining space of the head of 1 punch and 2 fingers, and the remaining space of the legs of 2 punches. The lateral space in the third row performs well, and after adults sit down, there is also extra room for movement, but the leg space is slightly narrow, which is not suitable for adults to ride long distances.
As for the power, Lingyu provides a 2.0T engine, matching the 6-speed DCT wet-clutch transmission, with a maximum power of 224 horsepower, compared to the same class of models, equipped with a 2.0T engine and has a maximum power of 220 horsepower Tuon, it can be found that Lingyu is still a small winner. But compared to the Ford Explorer, which offers a 2.3T engine + 10AT transmission powertrain and the most power of 276 horsepower, the advantage of Lingyu in terms of performance is no longer there. However, combined with its starting price of less than 170,000 yuan, it can be found that the actual cost performance of Lingyu is not bad.
Summary: If you simply analyze the product strength of Ford Lingyu on the basis of its starting price of less than 170,000 yuan, it is indeed necessary to admit that the car has a relatively high cost performance. But if combined with the positioning of one of the large SUVs, the hard product strength of the car is not outstanding, coupled with the car still has "insufficient power explosion", "gearbox setback" and other quality problems, so that the lingyu market reputation is not good, combined with the above factors, the original want to start a large SUV model of people naturally unwilling to consider Ford Lingyu, and the budget at the price of friends, but also more willing to start CR-V, RAV4 Rongfang such mature models, so the status of Lingyu is more embarrassing.