No matter how turbulent the new energy market is and how hot the SUV market is, the car market, which occupies half of the country, is still a must for major car brands. Among them, the A-class car sales accounted for the highest proportion, which is also the key to determining the victory or defeat.
However, when the car market becomes a stock market, when the consumption of young people under the age of 35 accounts for 65% of consumption growth, when consumption upgrading has become a general trend. The landscape of the A-class car market is quietly changing.
The once-beautiful joint venture family car began to decline in popularity, while the national tide boutique showed new vitality. In January, the sales of self-owned brand cars increased by 25.9% year-on-year, while the sales of joint-venture brand cars fell by 13.5% year-on-year. As can be seen from the list of the top 15 cars sold in January, many joint venture car models have exploded, and sales have declined by double digits year-on-year.
In the new era of consumption, the traditional "hot selling law" of joint venture brands is difficult to impress a new generation of young people, on the contrary, after Chinese brands break down technical barriers and achieve scientific and technological equality, the products glow with new charm points and obtain more and more young consumers' car "votes".
As the "bellwether" of Chinese brands, Geely continues to accelerate the output of high-value and high-end products. Nowadays, Geely's "China Star" CMA high-end series has become a popular domestic product, and in the confrontation with the joint venture brand, it has achieved a double harvest of sales volume and word-of-mouth. In 2021, the total sales of this series of models exceeded 210,000, accounting for 20% of Geely Automobile's overall sales. In the past February, the sales volume of the "China Star" series reached 13,653 units, accounting for 24.5% of sales.
In the "China Star" combination, Xingrui has the most prominent performance, and this model was selected as the 2022 National Two Sessions Service Car. Since its listing, Xingrui has sold more than 170,000 units, with an average monthly sales of 10,000+ vehicles. At the same time, the average transaction price of 134,000 yuan exceeded that of a number of joint venture competitors.
So, how strong is Geely Xingrui? It can become popular in the main theater of the joint venture opponent in a short period of time. This time, the ghost brother will come to a comparison, through the strength of Xingrui and the A-class car market benchmark product Sagittarius PK, so that more fans can see where the gap between the "new benchmark" and the "old benchmark" is?
Full of expertise
Xingrui is also calm against the standard German classics
In the A-class sedan market, Sagitar is known as the "evergreen tree" of immortality, and the four-character sign that supports its sales that has been high is mainly "Ashkenazi quality". Reliable three major parts and stable handling performance, so that Sagitar comes with its own "stable" word label.
In particular, the main sales model matches the 1.4T engine + 7-speed dry-type dual-clutch power combination, the maximum power is 110kW, the maximum torque is 250Nm, and it has a classic German "taste", regardless of the city road conditions, or running high speed, the power will be calm and not fluttering, very driving control texture.
(FAW-Volkswagen Sagitar)
However, in the minds of young people, the ideal motivation they want is not as simple as "stability" and "enough". As can be seen from McKinsey's "2021 Automotive Consumer Insights Report", young consumers are now paying more attention to car driving control and safety performance.
In this regard, Geely has achieved a comprehensive advancement in the power and safety of Xingrui. Thanks to the CMA architecture system, The whole series of Xingrui is equipped with a power combination of 2.0TD engine + 7-speed wet dual-clutch transmission, which is a super power that many B-class models do not have, and this 2.0T engine Drive-E series, data pride, maximum power 140kW, maximum torque 300N·m, compared with Sagitar's 1.4T, the gap between the two is clear at a glance.
Xingrui not only has good data, but also deserves praise for the driving control experience. Ghost brother has personally experienced Xingrui, divided into three driving modes, comfort mode, the power output is smooth, the gear shift is gentle and smooth, and there will be no common frustration in the dual-clutch transmission. Switching to sport mode, Xingrui shows a "fierce" side, with a responsive power response, deep on the accelerator, and a feeling of pushing back follows. Moreover, under the blessing of the online control chassis, Xingrui driving control is full of advanced sense, especially when cornering, the rear wheel follows very well, the lateral support is in place, the faster the corner, the more flexible the driving control, and the pleasure of "human-vehicle integration" can be felt.
At the same time, Xingrui is also equipped with all-round security protection. In the era of intelligence, Xingrui not only works the steel and iron bone of the body, but also has multiple intelligent security protections. Including start-stop adaptive cruise, traffic congestion assistance, automatic emergency braking, blind spot monitoring system and more than ten intelligent auxiliary driving functions. There is also a 540° panoramic perspective image and an APA fully automatic parking/RPA remote control automatic parking function to easily help owners solve various driving control problems. It can be said that compared with Sagitar's "Ashkenazi quality", Xingrui's "Chinese-style protection" is also full of gold, advanced and thoughtful.
The combined value is full
Xingrui builds a benchmark on top of the benchmark
However, in the concept of young people's car purchase, power, safety, quality hardware systems are important, and space, configuration and intelligence are also "necessary options" that reflect the value of products. These three comprehensive "clearances" can really impress young people.
For family cars, whether the space is spacious or not directly affects the quality of life of the car. One of the important reasons why Sagitar has always been highly sought after is because Sagitar is large enough, with a body length, width and height of 4753/1800/1462mm, and a wheelbase of 2731mm, surpassing the traditional joint venture rival and reaching the A+ level standard. The Xingrui is infinitely closer to the B-class standard in terms of body size, with a length, width and height of 4785/1869/1469mm, and a wheelbase of 2800mm, compared with the 69mm longer wheelbase of Xingrui than that of Sagitar. Even if the ghost brother is such a 1.78-meter, 180-pound "big man", sitting in any position in the Xingrui car will feel spacious and comfortable.
Of course, in terms of configuration and intelligent equipment, Xingrui is also sincere. Today, young people are increasingly demanding of connected cars. To this end, Xingrui adopts a new generation of car and machine system - GKUI Jike intelligent ecosystem. On the basis of conventional voice, navigation and entertainment functions, this system can also realize OTA upgrade functions in the whole vehicle.
(Geely Xingrui)
In addition, the most impressive part of Xingrui fans is its "quadruple screen". On this model with a starting price of 110,000+, Geely is equipped with a double 12.3-inch large screen provided by the world's top supplier Magneti Marelli, the clarity exceeds some smart phones, and the two screens can also be linked with the HUD head-up display and mobile phone, so as to realize information interconnection, which is more convenient and high-energy to use.
Last year, Sagitar also carried out intelligent upgrades, and the top model was equipped with a 9.2-inch central control screen + 10.3-inch LCD screen. The upgraded car engine system can achieve voice control and support CarPlay and CarLife. Moreover, Sagitar has added a series of configurations, including keyless and one-key start systems, rear-view images, fatigue reminders, cruise control, etc., and the level of intelligence has been greatly improved.
However, The concept of "all-round health car" of Xingrui is its unique highlight. In the post-pandemic era, fans are increasingly aware that home and health are the most important. Xingrui not only strictly controls the material of the car, but also has a "big hand" in health equipment, And xingrui is equipped with a G-clean air purification system including CN95 high-efficiency composite air conditioning filter, AQS air quality management system, a negative ion generator, and a cockpit active cleaning fresh air system. This set of equipment is even more complete than the health configuration of the 300,000-class luxury car. In the overall comparison, the value of Sagitar is reflected in the practical concept to the end, while Xingrui brings a new lifestyle to car owners and can meet their pursuit of high-quality car life.
Ghost Bucket Car View: Compared with the full dimension, Sagittarius and Xingrui are the strength of the A-class car market, each with its own characteristics and different. In contrast, Sagitar is still a steady German product style, while Xingrui is to break the traditional standards of A-class cars, and achieve full leapfrogging in terms of power, intelligence, space and safety protection, bringing car owners the enjoyment of "super cup" cars, so that they can spend the money of A-class cars to experience the high-quality car life of B-class cars. This is also an important reason for the sudden emergence of Geely Xingrui in the A-class car market.
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