With the increase in consumption of the younger generation, the 300,000-level BMW 3 Series has become the top five regular customers in the mid-size car market, so the car has also been taken as a goal for many luxury brands to surpass. Last year, the Genises G70, which was unveiled at the Chengdu Auto Show, was regarded as a fierce enemy of the 3 Series by car friends with its anti-hit appearance and explosive performance. But in fact, there is a big gap between the status of Genissy and the status of BMW, and the popularity gap between the Genisesis G70 and the 3 series is not small, it is difficult to pose a substantial threat to the 3 series, in comparison, I think that IS with Lexus as the endorsement is the fierce enemy of the 3 series.
Although Lexus is a second-tier luxury brand, there is still a certain gap with BMW, which is in the first-line luxury brand, but Lexus's popularity in China is not worse than BMW, and the price of Lexus models is not cheap, like Lexus ES also needs to increase sales, therefore, the average bicycle transaction price of Lexus has also surpassed the average bicycle transaction price of BMW. The Lexus IS is a parallel import of Lexus layout in the mid-size car market, just against the BMW 3 Series, and the car also ushered in its own new model at the Macau Motor Show launched in November last year, the new car compared with the old IS, the overall strength has been greatly improved.
The exterior of the new Lexus IS adopts the latest family design, the spindle grille covers the area from the bottom edge of the cover to the bottom of the front bumper, and the internal mesh mid mesh is also blackened, bringing a not weak visual impact. At both ends of the grille, sharp headlights and arrow-shaped light strips can be seen, and they are not absent. In addition, at both ends of the front bumper, there are also heat dissipation ports, where the inlaid is a black decorative panel, so the design of the entire FRONT OF IS, compared to the 3 Series, adds a lot of sports atmosphere.
Come to the side of the body, you can see the rearview mirrors of the double color block design, the black window edge, surrounded by silver decorative strips, the body surface is engraved with a penetrating high waist line, and the line extending from the rear wheel eyebrow extends to the side skirt in an irregular style, further improving the fluidity of the body. In addition, at the side skirt, you can also see a row of silver letter logos, combined with multi-spoke wheels of different thicknesses, which enhance the recognition of the whole vehicle.
The design of the rear is not complicated, the slightly upturned spoiler is a three-dimensional design, and the Lexus logo is embedded in the lower edge. The through-type taillight shell is blackened, the taillight shell at both ends is designed to be angular, and the inner light strip is incandescent yellow, which looks very energetic when lit. Moving down, you can see the rear bumper wrapped by the black skid plate, the exhaust ports of the two sides, naturally there is no absence, it can be seen that the sports atmosphere of the IS rear is not weak. In fact, combined with the sharp shape of the Lexus IS vehicle, it will be more personalized than the appearance of the 3 Series.
The design of the car is relatively simple, especially the corresponding center console of the co-pilot, there is no additional LCD screen, the design of the main driving position is not complicated, the three-panel multi-functional steering wheel, wrapped in leather, the front dashboard is also quite mechanical. The large size of the LCD central control screen is suspended on the central console, the lower air conditioner outlet in the middle, but also inlaid with a circular clock, the lower air conditioning control panel with black bright board as the main decoration, the surface can also see a lot of physical buttons. The shape of the gearbox console is not special, and the shape of the gearbox gear handle is also decent, and what can make people interested should be the electronic touch panel that has appeared on the Lexus ES, which can control the central control screen in a simple way.
As for the power, the Lexus IS 300h unveiled at the Macau Motor Show is equipped with a hybrid system with a maximum power of 171 horsepower 2.5L engine as the core, matching the power of the 143 horsepower motor, to know that the Lexus ES is also based on the 2.5L engine as the core, however, the maximum power of the ES engine is 178 horsepower, but it is slightly lower than the performance of the IS engine, so it seems that there is no need to worry about the product strength of IS in the performance part. In addition, is also the same as the 3 Series, providing a rear-drive structure, although BMW is known for handling, but in actual driving, IS's handling is not worse than the 3 Series.
In summary, Lexus IS compared to the 3 series, the two in the appearance, interior and other parts, each has its own advantages, although the status of BMW seems to be slightly higher than Lexus, but Lexus in the retention rate part, will be slightly better than BMW, to the three-year retention rate as an example, BMW's retention rate of 70.1%, Lexus retention rate of 86.6%, so that Lexus not only close to the status of BMW, but also play a blessing role, then, such a Lexus IS, Isn't it still a fierce rival of the 3 Series?