The Ken Z is about to go on sale, and there's no denying that it's a luxury sedan that's been very successful in design. Even though it only has a pre-price now, it has been nakedly revealed to the B-grade luxury market in the existing market.
So once Lincoln Z goes public, who will be the luxury brands affected by it?
From the perspective of pre-sale price, the price range of 250,000-340,000 is basically competing with the BBA models of the same level after the discount, so in terms of cost performance, Lincoln has enough capital.
Chip advantage forces Ashkenazi fans to die
Perhaps many German die-hard fans will not feel that this second-tier or even third-tier American luxury car will have any impact on the BBA.
But don't overlook an important prerequisite, that technical American car is not affected by chips!
Yes, since most of the world's chips come from the United States, the chip performance of American cars has always been very loose. At this point, the 2021 BBA is at a disadvantage.
After all, the Audi A6L was difficult to find last year, and even the owner of the car can only get the mechanical part of the car key, which is enough to see that the German car is stretched on the chip issue.
Although from the side of the news, the chip will be gradually solved this year, but there is no guarantee that there are people in the market malicious hoarding, so if the Lincoln Z listed in March is in sufficient supply, then it has been a sufficient threat to BBA for a long time.
On the other hand, German cars are gradually mediocre, BMW is not sporty, Mercedes-Benz is not true, Audi is not luxurious, in the 300,000 level, how many German die-hard fans are left now?
The G-spot of the young man in the 27-inch grand joint screen poke
In addition to its price and chip advantages, the Lincoln Z series of standard 12-inch dashboard + 27-inch large screen, but also directly poked the young people's G-spot.
If you're still interested in acceleration, maneuvering, and splitting, sorry, you're old, drive your BMW home and hold your grandchild.
Look at the now hot selling ideal ONE and Geely Star Yue L, the price is firm and the sales are amazing. No control, no acceleration, is the screen to give a large, this is the smart phone natives need the model design.
The BBA is still in the Nokia era at this level. Unless the Mercedes-Benz C-class can quickly achieve domestic mass production of "camouflage cars", its backwardness is directly linked to the age of its user population.
Although the BMW 3 series central control screen is classic, it is estimated that it will take several generations to reproduce if it wants to attract new human beings.
As for the Audi A4L, the central control design of this generation is simply a disaster, in the BBA it belongs to the design of the heel, if it is put together with the Lincoln Z, it is a disaster.
Is the front drive a disadvantage for the Lincoln Z?
The Lincoln Z uses a front-facing front-drive design, which on the one hand reduces the manufacturing cost of this car, on the other hand, it also increases the rear legroom.
But many old gang dishes are going to come out again and say that there is no problem of backward drive.
But the rear-drive car doesn't seem to be able to save second-tier luxury cars, and we can see the same level of product sales as Cadillac and Infiniti.
Now the user is not stupid, the rear drive is luxurious? All the micro-surfaces are rear-drive vehicles, and your product strength is not enough, and the rear-drive cannot make up sales.
But there is no denying that this will become the target of competitors, just like BMW attacked Audi (Mercedes-Benz did not bother to take audis).
So it is likely that the media will tie this car to the Audi A4L.
Who was Lincoln Z's immediate opponent?
Many people think that only the Audi A4L has been most affected, because the Audi A4L is a front-drive vehicle and the weakest party of the brand in the BBA.
But in fact, the market inertia of the Audi A4L is the largest. Audi's sinking market is still not negligible, some mercedes-benz and BMW do not want to go to small places, Audi also has a lot of market space.
As for the Mercedes-Benz C-Class and BMW 3 Series, they can also rely on inertia to continue to serve the middle-aged and elderly user groups.
The most affected should be cadillac CT4 and CT5, because they are both American cars, and the traditional user population overlaps greatly. People who like American cars are likely to choose Lincoln between the two, which can be seen from Lincoln's SUVs.
In addition, the Volvo S60 and Lexus ES will also be impacted. Among them, the sales of S60 itself are not high, the car machine system has not changed for many years, and an 8-inch central control screen is too shabby now.
The Lexus ES has sold well in the past two years, but there are also many people who are angry, with markups, queues, 2.0 weak power, and 2.5 mixed motor oil emulsification. Lexus ES is likely to be abandoned by emerging market people in 2022, of course, the traditional middle-aged and elderly can still be left.
Bai Xiwen concluded
Lincoln Z's biggest enemy should be its own brand, and the indisputable Ford endorsement. Its competitors will definitely use the platform to attack lincoln Z.
But in 2022, Chinese car consumers are already the world after 00, the traditional set of sales words, I am afraid that it is difficult to play a role in the interior and exterior design of Lincoln Z, as long as the quality can be guaranteed, I believe that the sales of this car will not be low.