Positioned as a luxury intelligent pure electric brand, Gaohe Automobile has been the focus of heated discussion among netizens since the debut of the first model, HiPhi X. The most talked about is HiPhi X's series of refreshing cool technologies, as well as the courage to raise the ceiling of Chinese brand electric vehicles to 800,000 yuan in one fell swoop.
Facts have also proved that Gaohe HiPhi X has indeed achieved remarkable sales, with cumulative sales reaching 4237 units in 2021, winning the sales championship of more than 500,000 luxury brand electric vehicles in the second half of the year.
Gaohe also took advantage of the trend to officially launch the brand evolution, following the "want to go higher · AimHigh", opened "Like to Create · LivetoCreate's brand spirit era.
At the same time, Gaohe HiPhi X has also carried out the evolution of the whole series, launched a long-endurance model with a cruising range of 650km, equipped 6 high-tech luxury configurations with the whole series of models, and provided a richer and more personalized interior choice.
It provides more possibilities for users to create exclusive car scenes, and once again defines the new experience of more than 600,000 smart cars.
Co-create with users on the same frequency
At present, Gaohe Automobile has two cars, the supercar SUV that has been listed and delivered, hiPhi X, and the upcoming digital GT - HiPhi Z, both of which are based on the product model of "scene definition design, software-defined car, and co-creation and definition value".
It can be said that Gaohe Automobile is not cool for the sake of being cool. It is not a large number of traditional functions, but an innovation based on the use of the scene, which can really bring convenience and safety in the daily use scenario.
At the same time as the release of brand evolution, Ding Lei, founder, chairman and CEO of Huaren Express Gaohe Automobile, emphasized the true co-creation and real co-creation between Gaohe Automobile and users. User-generated ingredients will be higher.
Gaohe HiPhi X is a product created by Gaohe with three definition concepts (scene definition design, software-defined car, and co-creation and definition value), which is not only eye-catching, but also continuously evolving. For example, the co-creation of the definition value, Gaohe believes that the future products are not only defined by designers and engineers, but open to everyone in a more equal mode, and this time Gaohe HiPhi X also has many personalized customization scenarios that allow users to participate in the design.
The car is equipped with the world's first PML programmable intelligent headlights and ISD intelligent interactive light group, the first time the light programming authority is handed over to the user, the user can personalize and customize the vehicle's lights under certain circumstances.
Open the car door to hear your favorite music, and with software definition, you can experience it a unique experience anytime, anywhere. In addition, Gaohe HiPhi X joined the concept of co-creation and definition of value, anyone can create their own car according to their own preferences, accompanied by the emotional intelligent travel partner HiPhiGo, it is completely possible to use the car as their second creative platform, writing poetry, painting anytime and anywhere.
Carry user perception in the car
In addition, it is worth mentioning that starting from the "scene definition design", Gaohe Automobile breaks through the traditional car-making thinking, and the unique steel and aluminum hybrid body-in-white body structure design makes Gaohe HiPhi X lose more than 30% weight compared with the all-steel body, ensuring the rigidity of the body and bringing the leading performance of the same level.
For the precise design of the body, from the structural point of view, Gaohe uses computer topology technology to optimize the shape of each load-bearing part of the body for dozens of wheels, optimize the transmission path of the force in the event of collision, and disperse the load.
At the same time, two locks were used at the junction of the wingspan door and the body to ensure that the door and the body became a tight integration, allowing the entire cockpit to efficiently carry the force of the collision. In terms of material selection, the 7 series high-strength aviation aluminum used on the aircraft is used as the door reinforcement, and the top I-beam, side columns and front columns are all made of 1500MPa ultra-high strength thermoformed steel.
Gaohe HiPhi X is the world's first mass-produced vehicle equipped with six dual-redundant systems, including sensory redundancy for predicting various risks, brake redundancy for brake systems, steering redundancy for direction control, signal redundancy for controlling vehicle movements, and power supply redundancy for power management, which is the most basic power management for intelligent vehicle control.
Corresponding to the product line, Gaohe's terminal channel and service network layout is also accelerating. In the future, Gaohe will continue to bring users a full-life cycle service experience based on the concept of technology luxury products.
As of February 2022, Gaohe Automobile has completed 37 Gaohe experience stores HiPhi Hub, 17 Gaohe delivery centers, 155 service outlets, and a 24-hour exclusive service butler group in 147 cities across the country. At the same time, the number of charging piles cooperated with Gaohe exceeded 270,000+, covering more than 500 cities and major highway networks across the country.
With a breakthrough design and a new intelligent interaction method, Gaohe Auto unlocks the experience of future travel, and with the brand evolution as the starting point, Gaohe Auto will also usher in the evolution of products and services. In the wave of industry changes in automotive intelligence, it is expected that Gaohe Automobile will bring us more different content and gameplay.