On March 7, Geely Automobile once again took the lead in handing over the papers, with sales of 78,478 units in February, a slight increase of 1.63% year-on-year and a decline of 46.39% month-on-month. This year's cumulative sales reached 224858, down 4% year-on-year, completing the target of 1.65 million geely automobiles 13.63%, and the target progress has lagged behind. For the fluctuation in sales, Geely Automobile said it was "affected by the shortage of body electronic stability system (ESP) chips and the Spring Festival holiday." Geely Automobile's sales in February clearly showed the dual situation of traditional models and new energy ice and fire.
The following is still mainly from geely automobile, lynk & co automobile, krypton automobile, Ruilan automobile, new energy vehicles, overseas exports these parts to do the analysis. Among them, Geely Automobile (including geometry) sales of 63420 vehicles, down 3.02% year-on-year, this year's cumulative sales reached 186253 vehicles, down 5% year-on-year, and the traditional models represented by the Geely brand showed signs of dragging their feet. Among them, the sales volume of sedans was 32,065 units, and the sales of SUVs were 45,893 units.
Geely Automobile's sales of various models in February were released in the form of a family, of which 16,334 units of the Emgrand family, an increase of 8.64%; 11,022 units of the Shuangbo family, down 28.72% year-on-year; and 12,024 units of the Shuangbin family, down 27.56% year-on-year. The growth of traditional models has encountered a bottleneck period, among which Boyue, Binyue and Emgrand have sold more than 10,000.
2022 is also a big year for Geely's products, and there will be a number of new cars that will be launched. Among them, Emgrand and Boyue will take the national style series, Binrui and Binyue will take the trendy style, and the China Star high-end series constitute the three camps of the Geely brand in the traditional models. Binrui COOL has been unveiled, focusing on young sports, which will bring a new experience of A-class sports coupe to Generation Z. The new black gold limited edition of Xinhaoyue has a certain market with a large space, but the volume of this market segment of Haoyue has not been large.
Lynk & Co sold 10,524 vehicles in February, down 11% year-on-year, and the cumulative sales volume was 28,588 vehicles, down 23% year-on-year, similar to Geely Automobile, Lynk & Co also showed a clear downward trend. Because of the slow progress of new energy models, the decline of Lynk & Co is expected. However, Lynk & Co's performance is still stronger than that of the Great Wall Weipai, which was earlier in transformation, and relatively speaking, Lynk & Co's operation is still relatively successful.
Lynk & Co did not release detailed data for each model, which shows that sales are not very satisfactory. Recently, Lynk & Co has been relatively lacking in new models. As a result, I had to rub the edges of the ball in the edge areas such as color. Lynk & Co 05 made a color "combat red", Lynk & Co 05+ model released a black version, as the main performance SUV of Lynk & Co, but began to make a fuss about the color, a bit of a sense of not doing business.
At present, Geely's new energy is divided into four parts: Geely, Geometry, Extreme Krypton and Ruilan, with sales of 14,501 vehicles in February, an increase of 471.13% year-on-year, and the penetration rate reached 18.47%. This year's cumulative sales reached 32,429 vehicles, and the cumulative penetration rate reached 14.42%. Since geely released a new power brand, 2022 has entered a period of rapid development.
One of the most obvious changes is that the sales volume of various brands has begun to hunt, diversified development, and group promotion. Among them, the geometry brand sold 7705 vehicles in February, and the new pure electric SUV geometric E was officially exposed a few days ago, and will be exported to the European market. Extreme Krypton automobile delivered 2916 vehicles in February, and this year has delivered a total of 6446 vehicles. Ruilan Automobile sold 1,618 vehicles in February, and this year's cumulative sales volume was 3,301. With Ruilan Automobile becoming a member of Geely, Lifan Technology is declining day by day, and its output in the first two months is only 531 vehicles, and the resumption of production and work "exists in name only".
Among them, Geely also separately listed a sales volume of pure electric models and plug-in models. Pure electric vehicles (BEVs, including power exchanges) sold 12,200 units, an increase of 1,430% year-on-year; plug-in hybrid vehicles (PHEVs) sold 2,046 units, an increase of 114% year-on-year. In terms of cumulative sales, pure electric vehicles (BEVs, including power exchange) sold 27,700 units, an increase of 860% year-on-year, and plug-in hybrid vehicles (PHEVs) sold 4,453 units, an increase of 163% year-on-year. Overall, Geely's new energy volume is not large, and it is only comparable to the level of new forces in car manufacturing, and there is still a big gap with BYD.
This year, Geely will launch two blockbuster products based on Thor Super Hybrid technology, Emgrand L HI-X and Star Vietnam L HI-X. Recently, Geely Automobile announced that it will create the first alcohol-electric hybrid sedan with the 4th generation Emgrand as the carrier, with the strongest 40% energy saving rate in the same class and the maximum design output torque of the industry's highest 4920N m differential, truly achieving "low energy consumption" and "strong power", which is the sixth generation model created by Geely based on methanol technology, injecting new vitality into Geely New Energy.
In terms of overseas exports, sales in February were 9,851 units, an increase of 34.5% year-on-year, and the cumulative export volume this year reached 23,741 units. Lynk & Co delivered 1,188 vehicles in Europe, with a cumulative delivery of 2,416 units in the first two months. In terms of models, Tugella (Hoshigoshi), Coolray (Binyue) and the new Emgrand (fourth-generation Emgrand) have become the main models exported to various countries. However, exports to Russia have been affected to some extent.
In recent years, Geely Automobile has focused on high-quality development, mainly in the form of "China Star" leading development. China Star sold 13,653 vehicles in February, accounting for 24.5% of geely brand sales. Up to now, the cumulative sales volume of the China Star series has exceeded 320,000, and it continues to contribute to the high-quality development of the Geely brand. In addition, the Star-More L Thor Hybrid Edition has been officially unveiled and will be released soon.
Affected by the Spring Festival and the shortage of automotive chips, Geely's vehicle sales in February decreased by nearly 50% month-on-month. From the perspective of subdivision data, Geely brand and Lynk & Co have declined to varying degrees, mainly due to the lack of growth of traditional models, on the contrary, the sales of new energy vehicles have increased significantly, with the geometric brand, Extreme Kr Automobile, Ruilan Automobile on the right track, Geely Automobile will have a new breakthrough in the new energy market this year.