With the convening of the national "two sessions" in 2022, keywords such as "scientific and technological innovation", "new energy vehicles", "intelligent network connection" and "digitalization" have once again become hot topics in automobiles that are of social concern. Through these hot words, the development direction and future vision of the mainland automotive industry are clearly presented. As the "national team" and vanguard of the automotive industry, Dongfeng Company has always faced the wind and the tide, adhered to the synchronization with the national strategy, and looked forward to peering with customers, focusing on strengthening the frontier exploration and forward-looking layout of the automobile industry, and using science and technology to promote the transformation and upgrading of enterprises and leapfrog development.
Plan the "14th Five-Year Plan" and transform into a science and technology enterprise
Counting the proposals related to automobiles at this year's "two sessions", whether it is new energy vehicles, intelligent networked vehicles, or car chips, charging pile construction, etc., the "embrace" of automobiles and technology has become closer and closer. Under the new round of scientific and technological revolution and industrial change, Dongfeng Company takes scientific and technological innovation as the starting point, accelerates the pace of transformation and upgrading, and cultivates new momentum for high-quality development.
During the "13th Five-Year Plan" period, Dongfeng Company focused on building a new leading advantage in commercial vehicles, improving the core capabilities of independent passenger vehicles, seizing the commanding heights of new energy vehicles, and breaking through the bottleneck of reform and innovation. In the past five years, Dongfeng Company has operated steadily, its R&D strength has been greatly improved, its core capabilities have been continuously constructed, its independent business development pattern has been basically formed, its joint venture business structure has been optimized, its new business has accelerated its development, its deepening reform has made breakthroughs and its in-depth progress has come to a better conclusion.
Dongfeng Company transformed into a technology enterprise
Standing on the coordinates of the "14th Five-Year Plan" and facing the unprecedented changes in a century, Dongfeng Company embraces industrial change and anchors a new course. "Positioned as an 'excellent technology enterprise that provides users with high-quality automotive products and services', strategically promotes the 'Oriental Wind Rise' plan, and builds a 'one main and two wings' business pattern." Zhu Yanfeng, chairman of the board of directors and secretary of the party committee of Dongfeng Company, said that "one master" is the vehicle business, and "two wings" is the science and technology sector and service ecology. At the same time, Dongfeng has also set three "one million" targets, and by 2025, the sales of commercial vehicles, autonomous passenger cars and new energy vehicles will reach 1 million units.
From "automobile enterprises" to "technology enterprises", under the new strategic planning, Dongfeng's direction towards excellence and first-class is clearer. "We will grasp the trend of 'five modernizations', adhere to integrated development, innovation-driven, self-reliance, transformation and upgrading." Zhu Yanfeng stressed.
Dongfeng leaps, when the "leader" of scientific and technological innovation
The transformation to a technology enterprise is inseparable from the support of technology. Dongfeng focuses on the "leap action" of scientific and technological innovation, accelerates the research and development and layout in the field of new energy and intelligent driving, and is committed to establishing new competitiveness through technology industrialization, becoming a technology-based enterprise that empowers the automotive industry.
China's first mass-produced full-power fuel cell passenger car Dongfeng "Hydrogen Boat"
Since the "13th Five-Year Plan", Dongfeng Company has combined many new topics brought about by industrial change to deeply cultivate the five fields of "lightweight, electrification, intelligence, networking and sharing" of automobiles, and promoted the frequent landing of innovative achievements, and the road to innovation has become wider and wider. In the field of intelligent driving, Dongfeng's models on sale have generally reached L2 or above, L4-level Robotaxi, Sharing-VAN, and unmanned collection cards have been commercialized, and the second phase of Dongfeng's automatic driving pilot project has been launched. In the field of new energy, we will lay out the core resources of new energy and three electricity, create a modular architecture for exclusive ESSA for native new energy, develop a central centralized + SOA electronic and electrical architecture, and launch the first mass-produced full-power fuel cell passenger car Dongfeng "Hydrogen Boat" in China to realize the production of IGBT modules.
Along the way, scientific and technological innovation has empowered Dongfeng's "13th Five-Year Plan" and will continue to lead Dongfeng's "14th Five-Year Plan". With the advancement of the "leapfrog action" of scientific and technological innovation, Dongfeng will accelerate the iterative innovation of core technologies in the field of new energy, and realize 100% electrification of new models of the main passenger car brand in 2024, helping the country to achieve carbon peak in 2030 and carbon neutrality in 2060. In the field of intelligent driving, Dongfeng will accelerate the innovation and application of new technologies, realize the large-scale demonstration application of L4-level intelligent networked vehicles during the "14th Five-Year Plan" period, and master the key core technologies of L5-level intelligent networked vehicles.
Driven by scientific and technological innovation, Dongfeng Company is accelerating its progress, striving to be the "leader" of the automotive industry, focusing on forming leading new energy, intelligent driving and other technical capabilities, creating competitive platform products, and striving to become the source of original technology and the long chain of modern industrial chains.
Ride the wind and be a brand upward "climber"
Looking at the entire automotive industry, whether it is products, technologies, or brand value, brand recognition, it has ushered in a new upgrade. The results of the entire industrial system and brand upwards, scientific and technological self-reliance and self-improvement are gradually being reflected. Seizing the opportunity of industrial development, Dongfeng has taken a firm step to promote the brand upwards, and the Lantu and high-end electric off-road brands that focus on building have ushered in a breakthrough.
Landu FREE and Landu Dreamer
Positioned as a "zero anxiety high-end smart electric brand", Lantu Automobile's first model, Lantu FREE, has been delivered to users in 269 cities across the country. The second model, the Lantu Dreamer, has been receiving rising praise since its debut at the Guangzhou Auto Show in November 2021 and will be available this year. As the first high-end new energy brand created by Dongfeng, Lantu Automobile is a business practice that accurately positions the high-end new energy blue ocean market under the two-wheel drive of "market + policy" and promotes the upward upgrading of the independent passenger car business. Under the wave of automobile electrification sweeping the world, Lantu Automobile started a new journey of brand "going to sea", and announced its official entry into the European market on February 17, landing in Norway for the first time, becoming the first "going to sea" brand of the new energy national team.
On the other hand, dongfeng's high-end electric off-road M brand construction has accelerated. In 2021, the new high-end brand M business positioned as "the leader of high-end electric off-road culture" set sail, and product research and development and industrialization have been fully launched and will be released in the first half of 2022. Shouldering the heavy responsibility of brand upwards, the new M brand will work together with Lantu Automobile on the track of new energy and intelligent networking, promote Dongfeng's independent passenger car business to the high-end, and strive to "get the Chinese national automobile brand up".
Under the guidance of the "Oriental Wind Rise" strategy, Dongfeng Company has made all-round efforts around products, technologies and brands, and has sold a total of 582,000 vehicles from January to February this year, achieving a good start in 2022. The convening of the "two sessions" has made the development route of China's automobile industry more clear. Dongfeng Company will closely follow the national strategy and industry trends, highlight the four strategic tasks of independent development, deepening reform, strengthening collaboration, and innovation-driven, promote the construction of "excellence and first-class", and greet the victory of the 20th National Congress of the Party with new achievements in high-quality development.