At the beginning of May, Xiaopeng Motors announced the sales report for April, because the sales were too low, Xiaopeng Motors did not announce the sales of its specific models, even the once popular Xiaopeng G6, and the Xiaopeng X9 that has just been on the market for less than half a year has not been announced, needless to say that the sales must be too poor.
How bad were the sales of Xpeng Motors in April? According to the sales data released by the car companies themselves, the sales volume of Li Auto and Wenjie exceeded 25,000 units in April, the sales volume of Leap and Weilai exceeded 15,000 units in April, and the sales volume of Xiaopeng Motors and Nezha Automobile fell below 10,000 units in April, becoming the bottom existence.
Xpeng Motors released data that its sales in April were 9,393 units, falling out of the 10,000 club, which was basically the same as Nezha's sales of 9,017 units.
So how bad should the sales of Xpeng's models be in April? At present, there are 6 models on sale under Xpeng Motors, namely Xpeng G3, Xpeng P7, Xpeng P5, Xpeng G9, Xpeng G6, Xpeng X9, and the once best-selling models are Xpeng P7 and Xpeng G6, as well as the latest Xpeng X9.
According to the data of the passenger association, the sales of Xpeng P7 returned to the first place again in April, reaching 2,383 units; The second place Xpeng G9 sales were 2,180 units, the third place was Xpeng G6 sales of 2,132 units, and the Xpeng Motors more than 2,000 vehicles in April were the above three cars.
Xpeng X9 sales of 1,959 units, Xpeng P sales of 626 units, Xpeng G3 sales of 113 units, the above three cars are less than 2,000 units.
Seeing such a sales performance, many netizens commented on the sales of Xiaopeng Motors: the hot-selling models are not long-term, Xiaopeng G6 is the most regrettable model, it is a hot sale when it is listed, and the production capacity is not even higher, and the best delivery time is missed, the production capacity is up, the market has changed, and the M7 has picked up a cheap one.
Xiaopeng X9 also early on the market, the heat is also very high, but the sales just can't go up, after all, the MPV market is still very niche, especially the pure electric MPV market, fortunately, Xiaopeng G9 is still the first place in the sales of the pure electric MPV segment in April, even the larger ideal MEGA sales are only 1145 units, however, this honor and sales, the contribution to the sales of Xiaopeng Motors is very low, and it is still cumbersome for Xiaopeng Motors, far from meeting expectations.
The sales volume is gone, not to mention the niche market, how should Xiaopeng Motors break through next? Second brand? Or is it a dealer franchise sales network system? It's really too variable. What do you say?