My landlord
A few days ago, BYD announced its february sales volume, which was very good. This heavy report card allowed BYD to achieve screen brushing overnight. And almost certainly, from BYD's headquarters to the most remote dealers, they are happily sharing the excellent results they have just obtained to consumers and potential consumers, like a child who has just scored 100 points, eager to share its glory and happiness with the whole world.
Sales surpassed SAIC Volkswagen in February
In terms of specific sales, BYD's major series/brands have blossomed in full bloom, and the sales of major models have increased strongly, with a cumulative sales of 91,078 new cars in February, an increase of 366.2% year-on-year. It is worth mentioning that the famous SAIC Volkswagen sold only 90,604 vehicles in February, which means that BYD's sales in February have surpassed SAIC Volkswagen.
Shine on the excellent results of BYD's major series.
HanEV is BYD's flagship sedan, which is one of the few models in China that can compete with Mercedes-Benz E-Class, BMW 5 Series and Audi A6 in terms of sales and competitiveness, representing BYD's brand charm and image. In February, BYD Han's cumulative sales volume was 9,290 vehicles, an increase of 118% year-on-year; it is particularly worth looking forward to the upcoming launch of the Han DM-i with a range of more than 200 kilometers during the year, which will help Han easily break through the 10,000-vehicle mark.
The Tang family has a high appeal in the folk, selling 10,426 vehicles in February, especially the new generation of Tang DM-i equipped with BYD's super hybrid technology, with sales up 1143.9% year-on-year. During the year, Tang DM-i will also launch a new model with a pure electric range of more than 200 kilometers, which will promote the Tang family to continue to rise.
The Song family sold 24,534 units in February, ranking first in the BYD Dynasty series, with the Song SUV selling more than 20,000 units in a row, making it one of the highest-selling SUV models in its own right.
The Qin family sold 24,503 vehicles in February, with a cumulative family sales of more than 560,000 vehicles; Qin car has now become the light of independent cars, and its current monthly sales often exceed Geely's Emgrand, ranking first in independent cars, and the top ten overall cars, becoming a new hope for independent cars to fight back.
The Yuan series sold slightly worse, selling 8,953 units in February, up 2380% year-on-year.
In short, BYD in February is like a light, illuminating the car market in the trough, becoming the best player in the autonomous team.
Say goodbye to 10 years of standing still
However, for BYD, the outstanding results since 2022 and the rise of sales since 2021 actually have more significant significance, especially looking back at the past decade or so, BYD's sales have gone up and down like a roller coaster, and now they have finally crossed the swamp and entered the smooth road.
Before 2008, BYD was not the mainstream of the market, although it had a new energy halo on its head, it was actually a fuel vehicle company, and its sales volume and ranking were not high. In 2007, BYD's annual sales volume was only 100,000 vehicles; in 2008, BYD sold 171,000 vehicles, ranking outside the 15th place. In 2009, BYD's sales soared 260 percent to 448,000 units. At that time, the soaring results made BYD lose its rational judgment of the automobile market and put forward unrealistic goals, but this led BYD to fall into a bottleneck of growth. In 2010, BYD's growth rate fell sharply, with sales increasing to 517,000 vehicles, and sales and rankings also surpassed the independent first-line legions such as Chang'an, Great Wall and Geely, but since then it has rapidly stagnated, and has been hovering around 500,000 vehicles for the next 10 years.
IN 2011 saw a sharp decline in BYD sales, with only 437,000 units sold that year.
In 2012, the company achieved slight growth, with sales of only 456,000 units.
In 2013, the company increased by 11% year-on-year to 506,000 units. In the years since, there have never been more than 500,000 vehicles. In the few years that BYD lingered, competitors such as the Great Wall, Chang'an and Geely advanced by leaps and bounds, quickly opening up the gap with BYD.
Until 2020, BYD's annual sales were only 394,608 vehicles, which was not only inferior to the 450,000 vehicles in 2019, but even far less than the 517,000 vehicles it had 10 years ago, and its sales and ranking in China had also dropped significantly.
By analogy, in 2020, the sales scale of Great Wall, Changan and Geely all exceeded 1 million vehicles, ranking in the top ten, at this time, BYD ranked outside the 15th place, in fact, it has fallen behind the first camp of autonomy, and caused a lot of concerns, BYD is in a storm.
Fortunately, time has proved that this is obviously a false alarm, after passing the lowest trough of 2020, the Dynasty series equipped with more advanced pure electricity and hybrid technology has come to fruition, BYD finally began to exert its strength in 2021, and achieved a re-emergence with annual sales of 730,093 vehicles, an increase of 75.4% year-on-year.
Entering 2022, BYD still maintained strong growth, with BYD passenger car sales in January totaling 95,180 units, up 126.1% year-on-year. Among them, 927,888 new energy models not only won the sales championship with a huge advantage, but also sold almost equal to the sum of the second to fifth places in the back, and re-realized the return of the king.
future? The Return of the King
Strong sales quickly increased BYD's market position, gradually returned to the first camp within the autonomous legion, the market ranking also improved significantly, in the new energy market is more than all competitors, of course, in terms of overall sales, BYD is still lower than the Great Wall, Changan and Geely Automobile because of the waste of ten years.
However, according to the current development trend of BYD, it seems that it is not impossible to surpass the Great Wall and Changan and re-qualify as an independent leader, because BYD is rapidly recruiting and actively launching a series of new models with excellent competitiveness.
In particular, BYD's all-out launch of marine strains is expected to achieve a second sales explosion.
At present, bydir Marine series is divided into two major product lines.
One is the marine life product line, relying on BYD e pure electric platform to build, in addition to the dolphins that have been launched, a series of models such as sea lions, seals, seagulls, sharks, whales and so on will be launched in the future.
Another product line, equipped with DM-i super hybrid technology, is named the unconstructed warship series, and will include a series of models such as landing ships, cruisers, and destroyers in the future.
The launch of the new product line will rapidly expand BYD's new energy family and bring new sales.
Dolphin, the first model of BYD's marine series, sold 8,565 vehicles in February, and the cumulative sales volume has exceeded 40,000 vehicles. This fully proves the excellent competitiveness of this car and also confirms the growth potential of BYD's future sales.
Gorgeous turn
Compared with friends such as Great Wall, Changan and Geely, BYD's biggest advantage is not the growth potential, but the huge change in product structure. Only 10 years ago, the vast majority of BYD's car sales were fuel vehicles; only 5 years ago, BYD's new energy accounted for only one-fifth. However, by 2021, of BYD's total sales of 730,000 vehicles, new energy sales will reach 593,700 units, accounting for more than 80%. In February 2022, of the total sales of about 90,000 vehicles, the number of new energy models reached 87,473, accounting for 97% of the total sales share. In the same period last year, the sales figure was only 10,355 units.
This means that BYD has in fact achieved a gorgeous turnaround and has become a new energy vehicle company, and fuel vehicles have been negligible. This will be BYD's biggest competitive advantage, when the overall automotive industry to the new energy rapid evolution, BYD's friends in order to expand new energy sales one by one to do their best to rack their brains, BYD has climbed the mountain, completed the most difficult task, evolved into a real new energy vehicle company. At present, BYD is still accelerating.