I believe you must have heard such a sentence: "If you don't know what car to buy, you can't be wrong to choose Volkswagen." ”
Yes, in the domestic auto market, Volkswagen has become a well-known "can not be wrong" choice. Whether it is brand or technology, this veteran car company has become the benchmark in the industry. In 2021, Volkswagen's total sales in China exceeded 3.04 million units, accounting for one-seventh of the annual wholesale volume of narrow passenger cars in China. A very important reason why the public can continue to lead in the face of a sluggish environment is that the public has penetrated the "middle way" of the Chinese people.
For a long time, the public has given the impression of being solid and steady. From the perspective of product strength, if you want to come up with a single item, Volkswagen may not be particularly top-notch, but if all the factors are integrated, Volkswagen must be the most balanced one. Therefore, up to Tu Ang, Hui Ang down to Polo, Langyi, the word balance runs through The entire product line of Volkswagen, with this advantage, Volkswagen has also laid a solid foundation in the domestic market.
However, with the shift in market winds, it seems that "equilibrium" alone has become difficult to impress consumers. Therefore, under the tide of rejuvenation, SAIC Volkswagen took the lead in jumping out of the "comfort zone" and released a new Lingdu L.
From the beginning of "birth", Ling Du did not take the usual path
Remember last year when the new Lingdu L declaration information was just exposed, the entire car circle was fried, and everyone could not believe that this was a car built by Volkswagen. However, as time progressed, SAIC Volkswagen not only really made it, but also took a more unpopular name: "Spicy Steamed Buns".
This series of operations on the public, it is inevitable that people will feel incredible. However, for Lingdu, it is different from other models of the Volkswagen family, and from the "birth" it is destined to be different.
Back to the time when Lingdu was just listed 7 years ago, there were not many products available in the compact car market at that time, and most of them were family grocery shopping cars based on practicality. At that time, Lingdu entered the market with the label of "luxury wide-body coupe", and quickly pushed himself to the focus of the public with a dynamic design style and excellent marketing methods.
When the Chinese people's cognition of compact cars was still in the stage of leather durability, Lingdu took the lead in opening a personalized subdivision route, which was similar to the CC known as the most beautiful volkswagen at that time, and also injected new vitality into the entire compact car market.
"Smiling front face" is not "hot eye"
Hatchback design + frameless door is unique in the same class
After seven years of itching, Lingdu ushered in the first generation. Earlier, when the Lingdu L declaration drawing was exposed, everyone's biggest controversy for it focused on the design of the front face. Obviously, the new Lingdu L does not adopt the Front Face Design of the Volkswagen family, the oversized air intake grille makes it distinguish it from all Volkswagen cars, and a penetrating LED light strip is matched with a sharp headlight, which gives people a very sharp feeling as a whole.
For such a bold design, whether it is acceptable varies from person to person. But there is no doubt that this makes the Lingdu L the most recognizable model in the Volkswagen family. And from a practical point of view, the front of the dive posture with this set of designs is very visual impact, and the actual effect will not be as abrupt as imagined.
Previously, the original Lingdu largely restored the design of the NMC concept car, but the absence of frameless doors is very regrettable. On the Lingdu L of this replacement, SAIC Volkswagen not only gave the frameless door, but also used the hatchback design. Therefore, from the side, although the Length of Lingdu L is close to 4.8m and the wheelbase is more than 2.7m, its body line is still very compact, and the design of the hatchback design + frameless door makes the Lingdu L the only one in the same class.
Compared with the changes in appearance, the interior level lingdu L is to move the latest "digital cockpit" of the Volkswagen family. Because this set of designs was originally well done in terms of visual effects and the creation of a sense of technology, Lingdu L only adjusted in the details. For example, the size of the central control screen was upgraded to 12 inches, and the LCD instrument embedded in the dashboard on the Golf was changed to a floating design, and these details also made the interior of Lingdu L look more technological.
Not only for younger consumers
Or the "gospel" for female users
From the officialization of the nickname of "spicy steamed buns" to the eye-catching design style, Lingdu L can be said to carry out "spicy" to the end. As the first replacement model of Lingdu in China, The Lingdu L has not only upgraded for young consumers, but also specially tilted to female consumers.
In the era of women's economic rise, Lingdu L broke through everyone's consistent understanding of mass brand products and pioneered the official color change service. In addition to the six colors of cigar gray, sky pepper red, pepper white, rock tea ash, mint blue and agave blue that come with the original car, there are five personalized colors to choose from in the later stage: mustard green, tender ginger powder, ice alcohol blue, cardamom powder and juniper green.
Highly recognizable products with personalized colors, the degree of "eye-catching" on the road to Lingdu L can be imagined. According to the official introduction of SAIC Volkswagen: "Such an official color change service can make the color of the car as changeable as the fashion clothes in the season, so that the young group and the female group are no longer entangled in this." ”
It is a pity that SAIC Volkswagen did not announce the price information of Lingdu L this time, but only emphasized that the final pricing is only equivalent to the internal employee price of SAIC Volkswagen. As you can see, the launch of Lingdu L by SAIC Volkswagen is a big step for Volkswagen to bravely take for the young market. However, in today's sports cars, the pressure that Lingdu L has to face is also unprecedented, in the face of the challenges of the mainstream compact car market, how will Lingdu L behave?
Note: The above pictures come from the brand official