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What is the crux of FAW-Volkswagen's declining sales?

Faw-Volkswagen, as a representative of the joint venture car companies, has seen a sharp decline in sales today, and according to the data of the Association of Automobile Manufacturers, FAW-Volkswagen's domestic car sales in January 2022 were 190,000 units, down 17.9% year-on-year.

What is the crux of FAW-Volkswagen's declining sales?

It should be known that domestic automobile sales in January 2022 only fell by 5.0% year-on-year, while FAW-Volkswagen's wholesale sales as a representative of joint venture car companies fell by 17.9% year-on-year, the reason for this, in addition to the epidemic and chip problems, is that January is in the sales off-season of the automobile market, and part of the reason is that FAW-Volkswagen's models are now equipped with intelligent configurations, without the completeness of domestic independent brands. For example, FAW-Volkswagen's hot-selling model Sagittarius is 10,000-20,000 yuan higher in price than the domestic brand Geely Xingrui, but it is much less than Xingrui in terms of intelligent configuration. Of course, in addition to the above reasons, there is a frequent product quality problem of FAW-Volkswagen itself, and the product quality problem is not short-lived, to know that FAW-Volkswagen's annual sales in 2021 are not ideal, down 13.1% year-on-year, and in 2021, domestic automobile sales are 5.0% year-on-year, from this data can be seen that FAW-Volkswagen has indeed had a lot of problems, so where does the problem appear? Today AM car mirror will give you an analysis.

What is the crux of FAW-Volkswagen's declining sales?

Previously, the familiar problem of FAW-Volkswagen's tanyue particle trap will not be repeated here, and I believe everyone knows it. Faw-Volkswagen's flagship models Sagittarius and Bora, I believe everyone is more familiar, but the sales of these two models in January this year have dropped a lot year-on-year, specifically, Sagitar January sales fell by 27.5% year-on-year, while the new Bora fell by 42.6% year-on-year, resulting in the sales decline of the two models so seriously, there is a large reason for its quality problems.

What is the crux of FAW-Volkswagen's declining sales?

AM Car Mirror learned on the car quality network that Sagitar has received many complaints due to product quality in the past year, ranking 4th in the total list of quality complaints in the latest year, ranking 2nd in the complaint list of compact cars, and the complaints in the past year have reached 729. The number of complaints against Bora in the recent year also reached 352, and it is worth mentioning that faw-Volkswagen's other popular model, the Golf, also had 274 complaints. These complaints mainly focus on engines, transmissions, braking systems, etc.

What is the crux of FAW-Volkswagen's declining sales?
What is the crux of FAW-Volkswagen's declining sales?

For example, due to the increase in engine oil, the owner of the Sagittarius car repeatedly repaired more than 10 times in the 4S shop, which lasted for 2 years, and did not solve the problem of the vehicle, and finally had to complain.

What is the crux of FAW-Volkswagen's declining sales?

For example, the owner of the Bora due to engine idle jitter, high-speed flameout and transmission shifting abnormal sound, repeated inspection in the 4S shop did not find its problem, to know that this is at a speed of 120km per hour when the flameout appears, such a safety hazard is a very serious problem, and the after-sales is actually said to be normal!

What is the crux of FAW-Volkswagen's declining sales?

AM Mirror Summary:

The problems of these vehicles mentioned above, of course, will not be the quality of FAW-Volkswagen's products, there is no need to list them here. From this, it is not difficult to see that the quality of FAW-Volkswagen products has dropped a lot compared with previous years, and it is no longer the representative of "opening and not bad" in everyone's mind before. Of course, consumers are not good at "coaxing", and only lower and lower car sales are returned. And FAW-Volkswagen wants to maintain the hegemony of domestic automobile sales, it is necessary to solve the problem of old car owners as soon as possible, and strictly control product quality in the future, do not have similar problems, if FAW-Volkswagen is still obsessed, its position as the hegemon of domestic sales will eventually only make us more and more powerful independent brands replaced.

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