Author 丨 Wang Xiaoxi
Responsible editor 丨 Li Sijia
Edit 丨 Chic
Market Overview: 2022 has begun, and "lack of core" is still a very important influencing factor. However, as the chip problem is slowly solved, even if it is conservatively estimated that by the second half of 2022, the results of the real "volume" will appear in the second half of the year.
At present, with the establishment of the "one super and many strong" pattern, in addition to the Haval H6 "one super" replaced last year, Changan CS75PLUS, CS55PLUS two SUVs have exceeded 30,000 units this month, BYD Song with DM-i cost dafa to kill top4, as well as Geely, Chery tiger eye, and Sway, Aichi, Southeast, Pentium and other weak people accelerate to wither, all let the SUV market evolve in a more "volume" direction. Not to mention, the long list of dead SUVs includes too many familiar brand names, such as WEY's VV series.
You know, the SUV market has always been an area where all Chinese car companies dare not slacken off. According to the Association of Passenger Vehicles, suvs reached 47% of the overall passenger car market share in January this year, the highest level since 2018. Another point, as I wrote in my review, the 14.4% decline in small SUVs is the worst decline of any market segment. On the contrary, the monthly sales of medium-sized SUVs under the upgrading of consumption were 245,000 units, a growth rate of 34.2%.
In the review in September last year, I wrote "New Three Signals", the technical pulse is the decisive factor, the Model Y surpasses the Haval H6, and the second echelon of independent brands are looking for a breakthrough to avoid the "inner volume" with the "global strategic model". Today, it seems, this evolution is further intensifying. For example, in 2022, 1.5 million cherys will be guaranteed, and the latest global model, the OMODA5, will be listed in Russia, which has already started and laid down Ukraine (this start is unexpected). In addition to exporting the results of the domestic close to "total annihilation", the Baojun SUV is also silently telling the "volume" that has accelerated. Finally, I can only say that I wish all car companies a smooth 2022.