Do you know who the founder of Ziyoujia was?
His resume is not simple, he was admitted to the junior class of Huazhong University of Science and Technology at the age of 15, served as the executive vice president of Huawei at the age of 26, founded The Harbor Network at the age of 30, served as the CEO of Baidu, did the CEO of 12580 (a subsidiary of China Mobile), built a two-wheeled electric vehicle, spent prison for suspected stock internal trading, and now begins to enter the new energy vehicle market. It is reasonable to say that a genius with such a resume can have a piece of his own sky wherever he goes, but in the face of the car brand of Ziyoujia, he has less of the previous firmness and more of his current worries.
He is Li Yinan, the founder of Ziyoujia. Li Yinan himself has said that for the brand of Self-Touring Home and the reason why he wants to enter the field of new car-making forces, he just wants to explore it and see if this road can work in the end, as for an expectation and market performance after the new car is listed, he does not dare to make a conclusion.
He said: "Because my car has not yet come out, I am not qualified to say this, can I live, I can't answer this kind of thing!" ”
In fact, for the brand of Self-Traveling Home, on the surface, it has the same magic as the ideal car, and its first models are all extended range electric vehicles, but in fact, they are completely different. Although the two are inextricably linked, the technical routes taken by the two are not the same. There are rumors that Li Xiang and Li Yinan are very good friends in private, and Li Yinan's entry into the new car-making forces is also influenced by Li Xiang on the one hand, because as early as when Li wanted to build the ideal brand, they had talked about it!
Li Yinan himself has also admitted that building an extended range electric vehicle is completely helpless, his initial idea is to build a high-end pure electric vehicle, but combined with the current form of pure electric vehicles, the problem of endurance anxiety has not been substantially solved, no way, Li Yinan compromised. Seeking perfection has always been the usual "means" used by entrepreneurs, and the same is true for Li Yinan, but in his bones, Li Yinan has not given up the goal of building pure trams in the first place, so he has adopted the strategy of paralleling two routes of extended range platform and pure electric platform from the beginning.
If pure electric vehicles are the original dream, then range-extended electric vehicles are the cornerstone of this dream. Of course, the two are not only different in terms of technical routes, but also completely different in brand concept. Slogan, the brand of the ideal car: "Create a mobile home, create a happy home." ”
It can be seen that the ideal ONE car is built for a family trip, focusing on "home", which is actually related to the family status that Li wanted to build the ideal brand, because when creating the ideal brand, Li wanted to be already a hot kangtou for his wife and children. But for Self-Traveler, its overall brand concept is to be young and positive, and its brand slogan is: "Explore, improve, and enjoy!" ”
From the brand slogan of the two, in fact, we can see that the brand concept of the two is contrary to the road, the ideal is like a proper Uncle Gu family, and the self-traveler is more like a poet who plays alone in the mountains. This can be seen from the first product of youjia from the youjia NV, the most characteristic of the whole vehicle is its headlight group, which extends from the left side in the form of a semi-circular arc to the right side, but the design form of this light group is not its first, as early as for Ford's Bronco has been in use. However, relatively speaking, the self-touring NV is more exaggerated, and it is more in line with the overall beauty of the vehicle's shape.
Body side and rear, the overall line is smooth, in addition to the waist line has a sense of edge and angle, the overall body feels very smooth. Its tail is characterized by its rear taillights, careful friends should be able to find that its tail lights and front headlights echo each other, the same is the use of a penetrating design, and the design aesthetics of the two are almost the same.
The interior space layout, unlike the ideal, it only has a 5-seat version. The power part, as mentioned above, will launch an extended range version and a pure electric version, all of which are equipped with electric four-wheel drive as standard, and the zero hundred acceleration is expected to be 5.9s.
It is reported that since the tourer NV will open pre-sale in the first half of this year (2022), the specific market performance, we can only give time. However, it is worth mentioning that although the youjia has entered the field of new car-making forces, for Li Yinan, a "big guy" with strong business experience, his vision and strategy are bound to be not to be underestimated, I think it will not only form commercial competition with the ideal, it is estimated that the entire car-making new forces industry will usher in a big change!
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