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In 2021, when it comes to new energy vehicles, Wuling Hongguang MINI EV has to be mentioned.
An electric car that can be called "simple" is a huge hit in terms of sales.
According to the 2021 global new energy brand sales data released by CleanTechnica, hongguang MINI EV sales of 426452 vehicles in the whole year, far exceeding a Volkswagen veteran car company and new car manufacturers.
It is second only to tesla model 3, which has been selling hard.
Sales are good, SAIC-GM-Wuling has not sat still, the new Wuling Hongguang MINI EV has been called out, and the recent design has been exposed.
The same "MINI" as the previous generation, it looks very small, but there are still some changes in the design.
The first is that it is a little bigger.
The current Wuling Hongguang MINI EV has a size of 2920*1493*1621 mm and 1940 mm (wheelbase), while the new model is 3061*1520*1659 mm, with a wheelbase length of 70 mm, reaching 2010 mm.
The interior of the car should be a little more spacious.
The front face of the body adopts a newly designed headlight set and a silver logo LOGO.
Wuling's newly registered trademark also appeared on the new MINI EV this time, adding a GB (Gameboy) logo composed of red, white and black on the side of the body.
The new car also features a black roof and blackened wheels.
As a whole, it continues the design of the previous generation, which is a small modification design of the next generation.
There have also been upgrades in power and endurance, especially battery life.
The new car is replaced by a maximum 30 kW electric motor, which is 10 kW higher than the current model, with a peak torque of 110 Nm, which is 15 Nm more powerful than the current model.
The new MINI EV is also equipped with a 26.5 kWh high-capacity battery and a CRUIC range of 300 km under CLTC conditions.
This endurance result, even if it is discounted, the commuting in the city is completely enough, and even you can travel to and from the suburbs.
The design of the small redesign, stronger endurance, but also in exchange for a higher price, the new Wuling Hongguang MINI EV is expected to exceed the 50,000 yuan mark.
Wuling Hongguang MINI EV, belongs to the model of what is nothing, can be sold and its accurate positioning has a lot to do with it, the price is cheap enough, is a short commute.
If the price of the new MINI EV really rises to 50,000 yuan, whether it can still sell well is unknown.
Now, although SAIC-GM-Wuling looks quite beautiful, according to the data of the Association of Passenger Vehicles, SAIC-GM-Wuling is the only new energy brand that has declined in the top 15 sales of new energy passenger car companies in January.
In January, 29,723 new energy passenger cars were sold, down 1% year-on-year. The reason is that the growth of its hottest selling Mini EV pure electric car has encountered a bottleneck.
Sales data show that Hongguang MINI EV sold 28,882 new cars in January, an increase of 3.5% year-on-year, although it still ranks first in the sales list of single models, but compared with 45,950 units in December last year, sales are almost waist-deep.
Now that the price of the main model is rising, can the downward trend of sales be stopped?
Under the background of chip shortage and rising component prices, the price increase of Wuling Hongguang MINI EV is also understandable, and the price of about 50,000 yuan, if the endurance can reach 300 kilometers, the competitiveness is still very large.
But no matter what, how many people can accept a sudden doubling of the price?