Observation chamber
Written by | Chen Wenjing
Only two years after the listing, the cumulative sales volume is approaching the 500,000 mark, ranking in the top three of the SUV sales list, pressing cr-V, RAV4 and other old joint venture SUVs, and conveniently winning the highest award in the field of Chinese patents in 2021 - the design gold award...
More importantly, its achievements are not limited to yesterday. As a top student, the second-generation model that ushered in the upgrading began on January 20, and by February 17, the order has exceeded 15,000 units, you know, this includes a 7-day Spring Festival holiday.
Simple, swift and rough, it is the second generation of Changan CS75PLUS.
What kind of magic does it have to make consumers rush to pay for it? After all, in today's SUV market, there are many people who can be named. On word of mouth, there is no CR-V, RAV4, and Tiguan in the joint venture brand that is not well-known, even if it is a domestic brand, Haval H6, Geely Boyue, BYD Song are now the top of the sales list... Everyone chooses so much, why can Changan CS75PLUS stand out?
With such a question, the author walked into the Chang'an 4S store to explore the answer to the question.
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Pre-sales are hot in our expectations
It was a mid-week weekday morning, I originally thought that there would be no one in the 4S store, but I did not expect that when I arrived at the store, the sofas in the hall were almost full, and the sales consultants were also busy.
"Most of them came to see the second-generation CS75PLUS, and some of them came to check out the procedures to pick up the car." After the Spring Festival is the off-season of car sales, there are not many people, and there are many talents who ordered cars years ago. Look at me so surprised, the sales consultant explained, "originally CS75PLUS sold well, has formed a word-of-mouth effect, the second generation of pre-sale news came out there are many customers to ask, hot in our expectations." ”
The sales consultant said that the pre-sale policy is more attractive, and now the car can enjoy 3 years and 6 free maintenance, engine lifetime warranty, and basic traffic for life. High-grade films and mats worth 2,000 yuan will also be given away. More importantly, other preferential activities after the new car is listed can also be enjoyed together, if the price of the car is adjusted, it will only refund the excess part, and will not ask for the difference.
Therefore, many people who saw the car directly ordered it. "I was able to order six or seven cars almost a day, and now there are many people who come to consult every day. It is estimated that after the test drive comes out, they will flock to it. When he said this, the sales consultant could not hide the joy on his face and the confidence in the product.
▲ 15,000 pre-sale orders, the popularity of the terminal confirms that the second generation of CS75PLUS will continue to write brilliant.
The sales manager said he had already kept the sales consultants busy. After all, the product strength of CS75PLUS is clear to everyone, and the new generation of models is equipped with Aisin 8AT as standard, power upgrades, new technology support, and two sets of appearances to choose from. "I expected the new car to sell better, but I didn't expect it to be so popular."
Now everyone has ordered more is the 1.5T automatic premium type (sub-low match), the pilot type (middle match) and the 2.0T automatic pilot type (sub-top match), "these models can get the car immediately, other models have to wait." ”
Sales consultants said that the 1.5T automatic premium type is 5,000 yuan more expensive than the luxury type, mainly increasing the adaptive cruise, mobile phone wireless charging, front seat heating and other highly practical configurations. The 1.5T automatic pilot type mainly increases the intelligent auxiliary driving function such as full-speed adaptive cruise and intelligent W-HUD head-up display, which is generally recommended to users who do not have much power requirements and pursue scientific and technological configuration.
As for the 2.0T series, in addition to the engine optimization upgrade, the pilot type also provides 19-inch aluminum alloy wheels and a bilateral four-out exhaust layout, which is generally recommended for users who have higher needs for configuration and power.
"As far as the current order situation is concerned, the acceptance of these three configurations is also relatively high. In addition, the gray and white exterior is more popular, and the interior is more popular with the combination of red and black. All in all, we have a lot of confidence in this car. ”
Indeed, when a car is recognized and comes to everyone with enough strength and sincerity, consumers will not turn it away.
The family is satisfied, what else am I hesitant about?
After chatting with the sales consultant, the author began to walk around the store, and after a while I found an interesting phenomenon: most of the people who came to see the car were a family group, to "look good", to "sit comfortably", but also to "technology and intelligence"... The author can't help but pinch a handful of sweat for the sales consultant, the crowd is difficult to adjust, think as they want, difficult! But it turns out that I was overconsidered.
"The award-winning look is really good-looking." The hostess of the house spoke. CS75PLUS won the design gold medal last year and won recognition in terms of appearance. On the basis of the original " re-evolution" of the second generation of CS75PLUS appearance changes are not small, the classic through-line light group has become more slender, but also a breakthrough use of "double front face" design.
"You look at this little horizontal strip, it's a bit UNI feeling, it's quite futuristic." The hostess looked at the poster next to her and said. "Daughter-in-law, this V-shaped front face is not bad, it looks more sporty."
Seeing that there are different opinions, the sales consultant will come on, "The big brother is right, the inspiration for the whale tail wave grille comes from Changan's LOGO, which has been blackened, looks more sporty, and the customers who ordered the car are basically choosing this front face." In addition, the crystal matrix front face that my sister likes is more technological, but I can't get the current car at present, and I have to wait for a while. With that said, the hostess also seemed to feel that it was more fragrant to arrive early.
"Family car selection is not as free as your young and young, we have to ensure that the family sits comfortably and can meet the family." The eldest brother said that the middle-aged people pay attention to the car. The CS75PLUS series is equipped with sports one-piece seats as standard, and there is no need to say about softness, support and wrapping. The backrest angle of the rear seats can also be adjusted, and it is no problem to sit down. In addition, the body length is also slightly superior to the Haval H6.
"Mom and Dad, intelligence and technology are the plus points for the second-generation CS75PLUS." The son who was standing aside couldn't help but open his mouth. Indeed, the CS75PLUS is equipped with a dual 12.3-inch LCD screen, and it incorporates a lot of practical and interesting features. Yawning is immediately alerted, a single gesture can complete the song, and a heads-up display and panoramic image are used to escort safety. No wonder the young son loves this car.
As the sales consultant said, "This car is mainly for families, and customers are mainly married middle-aged and young people." If it can meet the daily use and the family members are satisfied, what reason is there not to choose it? ”
There are three big things to look at
8AT is well known in the industry
"The biggest highlight is definitely 8AT!" While hanging out, I was attracted by the middle-aged uncle next to me. Next to him stood another uncle of his age, who seemed to have come to help the brothers as staff officers.
"I bought it early and put in the old CS75PLUS." When the uncle of the staff officer introduced that his one was 6AT, now the new car is 8AT, which is smoother and more fuel-efficient. Not only that, the 1.5T engine has also been upgraded to the latest Blue Whale NE series, with a slight increase in power, the maximum power is 138kW, the maximum torque is 300Nm, and the comprehensive fuel consumption given by the official is only 6.4L/100km.
"It means that the new 1.5T+8AT, you don't spend much money, but it is more suitable to drive, and it used to be 2.0T models to give 8AT." The uncle looked at the brothers as if they understood, and explained it to him.
Indeed, for this power combination of the second-generation CS75PLUS, in Chongqing dialect, "it is simply not swinging!" ”。
『 Final Remarks 』
Today's shop experience can be said to refresh my understanding of Changan Automobile, and also let me personally feel the popularity of the second-generation CS75PLUS.
The second-generation CS75PLUS can be said to inherit the advantages of the previous generation model well, sublimating power and comfort to a new level. Whether it is the pre-price or the application of Aisin 8AT, people can't fault it. Not only that, the standard configuration of the whole series can be said to be everything, which is enough to see the sincerity of Changan Automobile.
As the sales consultant is full of confidence, "the second-generation CS75PLUS will definitely continue to write brilliant after the official listing, and it is difficult for competitors at the same level to hold on." ”
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