Nanjing Museum Circle Adds New "Baby"

Recently, the Department of Culture and Tourism of Jiangsu Province announced that in 2021, there will be 7 new museums in the province, and the new museums in Nanjing are Nanjing Iron and Steel Museum, Nanjing Fire Museum, Inspirational Society Museum and Nanjing Forestry University Museum

According to the data, by December 2021, the total number of museums on record in Jiangsu Province will reach 331. The 7 new museums added in 2021 are thematic and thematic museums, most of which are sponsored by industries, enterprises or universities.

Non-state-owned museums are known as "cultural feasts from the people" and are an indispensable part of cultural inheritance. They either focus on a specific period of history, or deeply cultivate a certain profession and industry, use "visible" small incisions to retain memories for the whole picture of civilization, check and fill in the gaps, and let cultural self-confidence reach all walks of life in a variety of colorful expressions.

From niche to mass, how do they attract more bloggers? What kind of memories and spirit are behind the venues and exhibits?

These babies are super "coming"

In nanjing, these four new museums have their own "treasures of the town hall".

There is a piece of hematite ore weighing 15 tons in the square in front of the Nanjing Iron and Steel Museum, which is the heaviest exhibit in this batch of new museums. Zhang Yan, executive general manager of Jinle Cultural Tourism Company under Nangang Group, introduced, "Nangang was personally signed by Premier Zhou in 1958 to approve the construction documents, which is one of the 'eighteen arhats' of steel in the national strategic layout. From the annual output of 100,000 tons of steel to the current annual output of 10 million tons of steel, the history of NANSCO is also a microcosm of the development of the new Chinese steel industry. In 2018, when the 60th anniversary of Nangang Steel was celebrated, Hainan Iron and Steel Group gave this piece of iron ore as a congratulatory gift to Nangang Steel, and its iron content was tested to reach 58%, which is also the treasure of our museum. ”

On the lightness and thinness of the exhibits, look at the air tickets treasured in the Nanjing Fire Museum, the flight is the MU7002 flight from Chengdu to Nanjing on May 24, 2008, and the name of the passenger is "HERO". Xue Shi, a first-level assistant of the Organization and Education Department of the Political Department of the Nanjing Fire Brigade, said that after the Wenchuan earthquake in 2008, the Nanjing Fire Brigade sent 151 firefighters in three batches to rush to the rescue and fight for more than ten days and nights.

The most anticipated exhibits are the upcoming Metasequoia "model specimens" (specimens on which a creature is named academically), including specimens of flowers, leaves, and fruits, which will be exhibited in the Nanjing Forestry University Museum. Metasequoia was once thought to have become extinct during the Quaternary glacial period, but caused a sensation in botany in the world in the 1940s when it was discovered in China. Huang Hong, director of the museum, said that in 1946, Zheng Wanjun, a professor in the Forestry Department of central university (one of the predecessors of Nanlin University), sent people to Hubei Moudaoxi twice to collect specimens and send the specimens to Hu Xianhua in Beiping, and the paper jointly published by the two officially announced that Metasequoia was rediscovered as a plant "living fossil".

The Inspirational Society Museum is located in the Zhongshan Hotel in Nanjing, and the venue consists of three palace-like buildings on the site of the Inspirational Society. Formed in 1931, the building has a combination of Chinese and Western styles, and is itself the museum's largest exhibit. In terms of exhibits, the exhibition hall combines important historical facts such as the heroic martyrs of Yuhua, the New Fourth Army, and the Battle of Huaihai, and focuses on the important historical events that occurred from 1929 to 1949.

Using museums to "break the circle" for urban development

How far can a museum's function be expanded? These new museums are striving to "break the circle" in the overall pattern of integration into the comprehensive development of society.

Take the Grand Canal Museum of China, for example. From the opening of the museum in June 2021 to the end of the year, the Grand Canal Museum of China was actually open for 123 days, with more than 870,000 visitors, of which half of the local audience and foreign audiences in Yangzhou accounted for 70%, and 70% of young people under the age of 35. Nowadays, the museum releases 10,000 reservation places every day, visitors can taste this "canal encyclopedia" in the exhibition hall, immerse themselves in the 20-meter-long sand spaceship, experience the poetic canal culture in the digital exhibition hall, experience the life on both sides of the ancient canal on the canal street, and teenagers can also incarnate as the Ming Dynasty water supervision officials to have a "two-dimensional + ancient style" style escape room.

"ZhongyunBo has become a must-visit to Yangzhou and a cultural living room frequented by Yangzhou locals." We hope that the museum is fashionable, young and vibrant, and the audience can come here to understand the history and culture, taste food, watch intangible cultural heritage performances, and have an immersive experience, which requires the museum's focused services to be more meticulous and can 'drain' the city's development. For example, Director Zheng Jing said that the Metropolitan Museum of Art generated $946 million in revenue for New York in 2015, and the local direct tax revenue reached $94.6 million. In China, the Nanjing Museum generated 1.619 billion yuan of tourism revenue for Nanjing in 2018, and its comprehensive contribution to GDP reached 2.6956 billion yuan.

The construction and management concept of the museum has been continuously improved, making it not only a cultural temple and a public cultural space, but also its function has been continuously expanded from the beginning of cultural education and "broken the circle", providing more kinetic energy for the comprehensive development of the economy and society.

For example, the Nanjing Iron and Steel Museum not only displays the 3,000-year smelting history and 200-year history of the steel industry, but also displays the development history of Nangang for more than 60 years. Exhibits and models truly recreate the situation of that year. In 1958, with the rumbling of the mountain and the sound of cannons, the Nangang people embarked on the road of arduous pioneering, and the construction army lived in grass huts, drank the precipitated river water, ate coarse tea and light rice, and built a steel factory with a wheelbarrow, a flat basket, and a pickaxe hammer. A "Xinhua Daily" recorded the news of the commissioning of Jiangsu's first modern blast furnace Nangang No. 2 furnace on July 30, 1959, and the blast furnace's one-week pig iron production was equivalent to the annual output of Jiangsu. Nowadays, Nangang Steel is a leading listed enterprise in the domestic industry, and it is also the most complete production base of fine plates in China.

After the treasure "breaks the circle", it is urgent to effectively "continue the circle"

When it comes to the connection between culture and culture, it is easy to think of the national treasures in the state-owned museums, but in addition to the grand and thick historical expressions, many approachable cultural objects are also touching people's hearts.

From the opening of mountain steelmaking to the output of special steel, the original industrial culture in the Nanjing Iron and Steel Museum is a section of the development of Jiangsu's manufacturing industry. Today's Jiangsu has basically achieved the goal of "there are museums in counties and counties", and the enthusiasm of Jiangsu people to visit museums is also at the forefront of the country. If Wenyun Jiangsu has injected strong vitality into cultural self-confidence, then the matrix of museums, including non-state-owned museums, provides a living position for strengthening cultural self-confidence.

Cultural enthusiasm and cultural self-confidence complement each other. On the one hand, cultural self-confidence has penetrated into all aspects of social life, making the people more urgent demand for cultural and expo venues. Visiting the museum for the New Year and taking children to visit the museum on weekends has become the choice of more and more people. On the other hand, the museum undertakes the function of providing public cultural services to the society, with the dual attributes of cultural undertakings and cultural industries, which can not only inherit culture through cultural exhibitions and research, but also expand the reach of culture with cultural and creative product development and cultural tourism services, and provide new impetus for economic and social development in "hematopoiesis" and "feeding". Cultural self-confidence has contributed to wenbo fever, which has further strengthened cultural self-confidence, and the whole society needs to be persistently cared for to let this virtuous circle continue.

Memories need to be collected, civilizations need to be salvaged. The "continuation circle" of vitality after the "breaking of the circle" can bring a steady stream of vitality to the "folk forces", and a vibrant non-state-owned museum community will further promote a complete historical context and cultural memory, and will also bring a newer and more in-depth cultural atmosphere. synthesis

【Source: Jiangsu Business Daily】