Venue: Press Conference Hall of Shenzhen Municipal Government
Transcript content
Moderator: Su Rongcai (Deputy Director of the Propaganda Department of the Shenzhen Municipal Party Committee and Director of the Information Office of the Municipal Government):
Friends from the media, good morning! Welcome to today's press conference. The 20th China (Shenzhen) International Cultural Industry Fair will be held from May 23 to 27 at the Shenzhen World Convention and Exhibition Center.
Present at today's press conference were:
Mr. Zeng Xianglai, Director of the Office of the Organizing Committee of the Cultural Expo and Director of the Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports,
Mr. Liu Wenbin, Deputy Director of the Propaganda Department of the CPC Shenzhen Municipal Committee,
Mr. Li Qiangqiang, Executive Deputy Director of the Office of the Organizing Committee of the Cultural Expo and Deputy Director of the Municipal Bureau of Culture, Radio, Television, Tourism and Sports,
Mr. Fang Shiyu, General Manager of Shenzhen International Cultural Industry Fair Co., Ltd.
First of all, Mr. Zeng Xianglai, Director of the Office of the Organizing Committee of the Cultural Expo and Director of the Municipal Bureau of Culture, Radio, Television, Tourism and Sports, is invited to introduce the overall arrangements of the 20th Cultural Expo. Please!
Zeng Xianglai: Distinguished guests and media friends,
Good morning! Welcome to the press conference of the 20th China (Shenzhen) International Cultural Industry Fair. Here, on behalf of the Office of the Organizing Committee of the Cultural Expo, I would like to express my heartfelt thanks to friends from all walks of life at home and abroad who have cared, supported and participated in the Cultural Expo for a long time! Since its inception in 2004, the internationalization, marketization, specialization and digitalization level of the Expo have been steadily improved, which not only shows a new picture of the high-quality development of the mainland's cultural industry, but also interprets the style of the times of the Chinese nation's cultural self-confidence. This year's cultural fair ushered in the twentieth session, which is the in-depth study and implementation of Xi Jinping's cultural thought, the implementation of the spirit of the National Propaganda, Ideological and Cultural Work Conference, and the important content of the new cultural mission, but also the key measures to empower the prosperity and development of the cultural industry with new quality productivity, the fair will further expand the scale of the exhibition, optimize the exhibition structure, strengthen the transaction function, improve the quality of service, and strive to build the international cultural industry head exhibition and the most influential cultural products trade platform, in order to promote cultural prosperity, build a cultural power, Make new contributions to the construction of the modern civilization of the Chinese nation.
Below, I would like to introduce the overall situation and highlights of this year's Cultural Expo.
1. Overall arrangements and preparations
This year's fair is scheduled to be held from May 23 to 27 for a period of 5 days. The main venue is located in the Shenzhen World Convention and Exhibition Center, and there are 52 sub-venues, distributed in various districts of the city. Up to now, the preparations for the Expo are being carried out in an orderly manner, and we have organized a total of 6,015 government delegations, cultural institutions and enterprises to participate in the fair online and offline, an increase of 2,419 over the previous session. Among them, 3,076 offline exhibitors, an increase of 388 over the previous session; Another 2,939 exhibitors participated online, an increase of 2,031 from the previous edition. All 31 provinces, autonomous regions, municipalities directly under the central government, Hong Kong, Macao and Taiwan participated in the exhibition. The exhibition also attracted 302 overseas exhibitors from 60 countries and regions to participate online and offline. The organization invited more than 30,000 overseas professional visitors from 108 countries and regions to participate in the conference online and offline. More than 120,000 cultural products will be exhibited at the exhibition, and more than 4,000 cultural industry investment and financing projects will be displayed and traded on site.
II. Contents of the exhibition
There are 8 exhibition halls in this year's fair, including 3 comprehensive exhibitions and 5 professional exhibitions, with an exhibition area of 20,000 square meters and a total area of 160,000 square meters. They are: Cultural Industry Comprehensive Exhibition Hall A and Hall B, Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Innovation Exhibition, Cultural Tourism Integration and Cultural Consumption Exhibition, Film and Television, Publishing, Copyright, Game and E-sports Exhibition, Intangible Cultural Heritage, Time-honored Brand, Arts and Crafts Exhibition, Art, Design, National Tide Exhibition, and International Cultural Trade Exhibition. The platform will display cultural products and projects according to the exhibition hall and exhibition area, and the offline exhibition content will be displayed on the cloud platform.
3. Highlights of the features
This year's Cultural Expo will accelerate the transformation and upgrading of the Cultural Expo, actively introduce high-end cultural industry resources at home and abroad, strive to improve the level of internationalization, marketization, specialization and digitalization, and strive to create new characteristics, new highlights and new results. Focus on the "six focuses", achieve "six improvements", and strive to shape the new atmosphere of the fair.
(1) Focus on the new cultural mission of the new era and strive to enhance the brand influence of the exhibition. Set up a special exhibition area of "Cultural and Creative China" to showcase the latest achievements in promoting the creative transformation and innovative development of China's excellent traditional culture; Intensify the organization of leading enterprises, attract the top 30 national cultural enterprises, large listed companies and other well-known cultural enterprises to participate in the exhibition, and highlight the high-end leading function of the fair; Hold activities related to the cultural industry, such as investment promotion, negotiation, signing, and creative competitions, and publish authoritative information; Focus on cultural industry investment promotion, cultural fair gift selection competition, cultural investment and financing project promotion roadshow and other major supporting activities, and comprehensively promote new products, new technologies, new project transactions.
(2) Focus on expanding foreign cultural trade and strive to improve the internationalization level of the exhibition. The first is the establishment of an international cultural trade fair for the first time. The international exhibition area has been expanded from 3,000 square meters in the last session to 20,000 square meters in this year, and foreign trade institutions such as the Spanish Trade Association, the Korean Institute of Traditional Culture, the Nepal Chamber of Commerce and Industry, and the Iranian Chamber of Commerce and Industry are invited to participate in the exhibition. Second, extensive international cooperation should be carried out. Invite embassies and consulates in China to cooperate in the exhibition, and strengthen cooperation with overseas cultural institutions and chambers of commerce; International sister cities will be invited to participate in the exhibition, and the city of Edinburgh will organize a delegation of outstanding enterprises to appear at the fair; Strengthen cooperation with international brand exhibition institutions such as Messe Frankfurt in Germany, and cooperate in organizing press and publication exhibitions.
(3) Focus on cultural products and project transactions, and strive to improve the marketization level of the exhibition. Actively mobilize all localities to organize high-quality cultural enterprises, major cultural industry projects, and fist cultural products to participate in the exhibition, and hold activities such as the "Cultural Expo Consumption Season" and art auctions. Optimize the exhibition structure, and guide the government to organize groups to expand the display and trading space of cultural enterprises and cultural products. Deepen cooperation with leading Internet platforms, strengthen online platform transactions and online celebrity live streaming, and promote "Internet celebrity products of the Cultural Expo" and "fashion brands of the Cultural Expo". We will do a good job in organizing innovative projects and new product launches at the Cultural Expo, build a platform for the first and first show of cultural products, plan major project negotiations, auctions and trading activities, and strive to increase the transaction volume of the cultural industry.
(4) Focus on optimizing the comprehensive services of the exhibition and strive to improve the professional level of the exhibition. Improve the exhibition mode of "comprehensive exhibition + professional exhibition", and set up 5 professional exhibitions and 22 industry special exhibition areas in accordance with the direction of professional development, so as to help cultural enterprises accurately match the resources of cultural industry segments and improve the effect of display and trading. Strengthen cooperation with professional institutions, strengthen cooperation with relevant industry associations and cultural exhibition institutions, increase the organization of target exhibitors and buyers for various subdivisions of the cultural industry, and assist buyers and exhibitors to achieve accurate matching through advance communication, exhibition attendance, and online and offline negotiation and docking.
(5) Focus on the implementation of the cultural digitalization strategy and strive to improve the digital level of the exhibition. Through the combination of AI, AR and other multimedia, it will showcase new formats, new applications and new models such as digital transformation, media integration, metaverse, culture and technological innovation, and organize leading digital cultural enterprises such as Tencent and Douyin to participate in the exhibition. Promote the digitalization of the whole process of exhibition services, realize the digitalization of the whole process of pre-exhibition, in-exhibition and post-exhibition services such as exhibitor and buyer registration, content control, contract management, group service, ticket management, appointment for exhibition viewing, booth navigation, etc., so as to comprehensively improve the experience of exhibitors and visitors. Optimize the display function of the cloud expo and increase the online trading function to create a "never-ending expo".
(6) Focus on meeting the spiritual and cultural needs of the people, and strive to enhance the participation and dissemination of the exhibition. Organize high-level art troupes and performance teams from all over the country to perform live and create a high-level performing arts display platform. Organize products with strong regional characteristics, high technology content, and edible and playable products to participate in the exhibition. The main venue will create an intangible cultural heritage food exhibition area of "Cultural Museum, Food and Fashion, Taste of China", and each branch venue will introduce food and souvenirs with Shenzhen and Guangdong characteristics to enrich the nighttime cultural tourism consumption format and create a new scene of cultural consumption. We will do a good job in organizing intangible cultural heritage, time-honored brands and arts and crafts exhibitions, showing the unique charm of China's excellent traditional culture and enriching the cultural experience of the audience. Innovate the form of publicity and promotion, increase the intensity of Internet communication, improve the publicity effect, and further expand the popularity and influence of the fair.
Ladies and gentlemen, the Expo has gone through 20 years of glorious history, witnessing and promoting the great development and prosperity of the mainland's cultural industry. The 20th Cultural Expo has entered a new stage of development and will become a milestone event to fulfill the mission of new culture in the new era.
Thank you!
Su Rongcai: Thank you, Director Zeng Xianglai, for your introduction. Let's move on to the Q&A session. Please ask questions from journalists, and please report the name of the news media you are working for before asking questions. Now for the questions.
Reporter: A reporter from China Central Radio and Television asked, we have been paying attention to the development of the Expo, can Vice Minister Liu Wenbin introduce the development of the Expo in the past 20 years and its future goals?
Liu Wenbin: Thank you for your question. As you said, in 2003, Shenzhen was identified as the country's first pilot city for cultural system reform; In 2004, the city formally established the strategy of "cultural city". As a product of the reform of the cultural and sports system and an important fulcrum of the strategy of "cultural city", the Cultural Fair came into being, and was an instant hit, and was rated as one of the "Top Ten Events of Chinese Culture" in 2004.
Since its inception, the fair has been highly valued and strongly supported by the central leadership and national ministries and commissions as well as all parts of the country, and all provinces, autonomous regions and municipalities have brought high-quality cultural industry projects and products to the fair every year to exhibit and trade. In 2005, in order to better promote the professional development of the Expo, we set up the Expo's company as the executive unit of the Expo, which is specifically responsible for the professional operation of the Expo. Since the beginning of the 5th Cultural Expo, the "three-level linkage" exhibition mechanism has been gradually established and improved: that is, the national ministries and commissions take the lead in coordination, and a host ministry is responsible for the overall planning as a rotating unit every year, introducing high-quality cultural industry resources at home and abroad; Shenzhen has also set up a leading group and a general headquarters of the Cultural Expo, and the whole city has coordinated the undertaking of the Expo; The three state-owned cultural groups of Shenzhen Newspaper, Radio and Television, and Publishing, as well as the Cultural Expo Company, are responsible for attracting investment and exhibition services as the specific implementation units.
In the past 20 years of development, it should be said that the achievements of the Cultural Expo have been extraordinary: the display scale has expanded from 45,000 square meters in the first session to 160,000 square meters in the twentieth session. We were 120,000 square meters last time, and this year we have expanded by 40,000 square meters; The number of offline exhibitors increased from more than 700 in the first session to 3,076 in the 20th session; The number of participating countries and regions increased from 10 in the first session to 108 in the 20th session; In recent years, it has attracted more than 100,000 kinds of cultural and creative products at home and abroad and more than 4,000 cultural industry investment and financing projects to be displayed and traded on site every year. Radiation to more than 100 countries and regions around the world. Every year, we organize and invite many leading enterprises in the cultural industry, including the top 30 cultural enterprises in China, to participate in the exhibition, show the development style of the industry, give full play to the demonstration and driving effect, and continue to promote the innovation and development of new cultural fields, new formats and new models. After years of efforts, the fair has become the vane of the development of the national cultural industry, many leading cultural enterprises, industry experts and scholars, buyers, investment institutions, media gathered at the fair, to jointly build cultural enterprises and cultural industry exchanges and cooperation, industrial project docking, product display and promotion of the trade platform, it should be said that the fair has become the highest scale, the highest specification, the strongest effect, the most influential exhibition in the field of China's cultural industry, It is an important engine leading the development of China's cultural industry, an important platform to promote Chinese culture to go global, and an important window to expand cultural opening to the outside world, and is widely known as "the first exhibition of China's cultural industry".
In the new era, the development of the Cultural Expo has been highly valued by the central government, and the central leaders have visited the exhibition site for many times to inspect and guide, and from 2023, the Cultural Power Construction Summit Forum will be held during the Cultural Expo, hoping that the Cultural Expo will play a greater role in promoting the high-quality development of China's cultural industry. In order to better undertake the new cultural mission of the new era, we will take the 20th anniversary of the Cultural Expo as an opportunity to promote the transformation and upgrading of the Cultural Expo, further strengthen the positive role of the Cultural Expo as a comprehensive display platform for the high-quality development achievements of the national cultural industry, a trading platform for investment, financing and project trading of the cultural industry at home and abroad, and a trading platform for popular cultural consumption and cultural products, and comprehensively improve the trading function of the Cultural Expo and the level of internationalization, marketization, specialization and digitalization. Comprehensively enhance the trading function and internationalization, marketization, specialization and digitalization level of the Cultural Expo, vigorously cultivate new cultural productivity, stimulate new momentum for cultural development, promote new cultural consumption, promote new cultural consumption, and effectively enhance the effectiveness of display and trading, and strive to build the head exhibition of the international cultural industry and the most influential cultural product trade platform, and also become an international event for the implementation of the global civilization initiative, and make new contributions to promoting cultural prosperity and building the modern civilization of the Chinese nation and a socialist cultural power. Thank you!
Reporter: A reporter from China Culture Daily asked a question. May I ask Deputy Director Li Qiangqiang, this year is the 20th anniversary of the Cultural Expo, as the "first exhibition of China's cultural industry", at this important development time node, what new atmosphere will be shown in this cultural fair to lead the development of the national cultural industry?
Li Qiangqiang: Thank you for your question. Reform and innovation are the root and soul of Shenzhen, and they are also the internal genes rooted in the 20-year development history of the Expo. The Cultural Fair was born because of reform and innovation, and will continue to grow because of reform and innovation in the future. Since last year, the leaders of the Propaganda Department of the CPC Central Committee and the Municipal Party Committee and Municipal Government have issued many instructions, requiring them to take the 20th anniversary of its establishment as an opportunity to increase innovation, accelerate transformation and upgrading, strive to improve the level of internationalization, marketization, specialization and digitalization, and continuously strengthen the transaction function, so as to better play the role of the Cultural Expo as an important review stand, weather vane and propeller of the national cultural industry. It can be said that this year's Cultural Expo will be comprehensively renewed, reshaped and restarted, and will be fully rejuvenated in terms of display, trading and exhibition services, which is mainly reflected in the following aspects:
First, the "top stream" and "new forces" of the cultural industry compete on the same stage and let a hundred flowers bloom. The participation of leading enterprises in the cultural industry of this year's Cultural Expo reached a new high, attracting the top 30 cultural enterprises in the country and more than 220 leading cultural enterprises at home and abroad to participate in the exhibition. It not only includes the "top streams" of industries such as Huawei, Tencent, Huace Film and Television, Gehua Media, China Film, Huaqiang Fangte, and OCT, but also brings together the "new forces" of the cultural industry that have risen rapidly in recent years, and new business formats such as "culture + technology", "culture + creativity" and "culture + new consumption" that represent the new quality productivity of the cultural industry, such as Migu Culture, Jingdong, ByteDance, Xiaohongshu and other digital cultural enterprises, as well as cross-border integration projects such as Moutai Cultural Tourism, BYD and Weilai. It shows the new atmosphere of the vigorous development of the mainland's cultural industry.
Second, the number of "first exhibitions", "debuts" and "debuts" has increased significantly. More than 100 innovative projects and new product launches will be held during the exhibition period, reaching a record high; There will also be more than 20 investment promotions, promotion meetings, order fairs and other activities, China Film, Anton Investment, Yongsheng Animation, OCT, Frankfurt Book Fair, China-Australia Innovation Center and many other institutions and enterprises will be "debuted", "debuted" and "debuted" at the Expo, highlighting the status of the Expo as the first show of cultural products.
The third is the "new three" of culture going overseas to show the international communication power of Chinese culture. For example, the world's leading digital content cross-border distribution and operation service provider, the earliest market-oriented institution in Chinese mainland to achieve overseas content distribution - Yawen Media, the domestic new generation of interactive story games, the leader of the reading outlet - Maple Leaf Interactive, the global head commercial service provider of H5 games, the head enterprise of H5 games going overseas - Weiyou Interactive Entertainment and other cultural "new three" brand enterprises participating in the exhibitionThe "new army" of culture, which is favored by the international market, such as online articles, online dramas, and online games, demonstrated the international influence and dissemination of Chinese culture at the fair.
Fourth, the integration of online and offline leads the new trend of cultural consumption. This year's Cultural Expo will cooperate with Taobao Live, Douyin, Jingdong Procurement and Marketing Live Broadcast Team and other Internet head live broadcast experts to bring self-selected high-quality products, and join hands with local enterprise anchor resources to select exhibitors' good things, and carry out live broadcast in the exhibition hall to provide more transaction support for exhibitors. At the same time, we have also deepened cooperation with Tmall and Taobao to provide platform entry services for exhibitors, create online "sub-venues" and trading areas for the Expo, expand the online trading channels and market coverage capabilities of the Expo's products, open new channels for the promotion and sales of cultural products, lead new cultural consumption, and let the cultural industry better promote economic development.
Fifth, the new quality productivity has become a new hot spot of the fair. This year's Cultural Expo will focus on building a display and trading platform for new productivity enterprises and institutions, promoting industry exchanges and integration, and promoting science and technology to fully empower the cultural industry. We actively organize domestic cutting-edge cultural technology, cultural equipment manufacturing, and artificial intelligence enterprises such as Guangfeng Technology, Silk Road Vision, iFLYTEK, Lehman Optoelectronics, Hongpusen, Unilumin Technology, Laihua Technology, Shanghai Fengyuzhu, and GTCOM to participate in the exhibition.
Sixth, the international "circle of friends" of the Cultural Expo continues to be new. The international exhibition area has been expanded from 3,000 square meters to 20,000 square meters, and the number of overseas countries and regions participating online and offline has increased from 50 to 60 this year, and it is expected that more than 90,000 professional buyers and visitors at home and abroad will negotiate and place orders offline. Introducing international brand exhibition institutions, attracting the participation of the Russian Artists Association, the Edinburgh Chamber of Commerce in the United Kingdom, the Institute of Korean Traditional Culture, the Kumamoto Prefecture Craft Museum in Japan, the Spanish Trade Association, and Global Sources, a leading multi-channel B2B media company. Among them, the world's largest publishing industry exhibition, the Frankfurt Book Fair in Germany, will bring special books to the fair for the first time. Deepen cooperation with leading e-commerce platforms such as Alibaba, Taobao Live, JD.com, Xiaohongshu, Douyin, etc., and cooperate with Shenzhen Cross-border E-commerce Association to help enterprises connect with overseas markets and promote more transnational cultural trade and investment opportunities. Thank you!
Reporter: Shenzhen News Network reporter asked, in a few days the fair will open, may I ask the general manager Fang Shiyu, what measures have been taken to enhance the experience of citizens and feel the development results of the cultural industry?
Fang Shiyu: Thank you for your question. The fair is not only a platform for exhibitors to display and trade, but also a big stage for citizens and tourists to witness the development achievements of the cultural industry and experience the charm of China's excellent culture. While improving the display and trading mechanism, we strive to enrich the cultural experience of the audience. It not only allows exhibitors to "make money", but also allows citizens to "have a head to see", "have fun", "have a head to play", "have a head to eat", "have a head to buy" and "have a head to learn" at the fair.
The first is "to be seen". This year's Cultural Expo will organize the "bottom of the box" treasure exhibits at home and abroad, and the development achievements of major cultural industries will be unveiled, and these exhibitors, exhibits, and projects represent the highest level of cultural industry development at home and abroad. It is worth mentioning that for the first time, we have set up a special exhibition area of "Cultural and Creative China", bringing together more than 300 cultural and creative products from representative cultural and creative institutions such as the Palace Museum, Beijing Gongmei Manufacturing Office, Jingde Yuqing, Zizai, Xuegu and so on. The Shenzhen original dance drama "Wing Chun", which appeared on the 2024 CCTV Spring Festival Gala, was "applauded" and "applauded" at home and abroad, and achieved a double harvest at the word-of-mouth box office, and related cultural and creative industries will also appear in the "Cultural and Creative China" exhibition area of the Expo. The "Cultural and Creative China" exhibition area will tell the story of Chinese culture and creativity with fashion exhibition design and interactive experience, and build a cultural scene with height, thickness and temperature.
The second is "having fun". Overseas Chinese Town, Huaqiang Fangte, Chimelong, Huaxia Cultural Tourism, Songcheng Performing Arts and other domestic theme park tourism groups "big coffee" gathered. Huaqiang Fantawild also brought the IP of "Bear Infested", which broke the box office record of the Spring Festival cartoon this year. We have also set up a performing arts area in the south landing hall of the Convention and Exhibition Center to organize live performances by domestic high-level art troupes and performance teams, and will stage a number of singing and dancing performances brought by local pavilions every day. We will invite the top celebrities of the cultural industry at home and abroad to participate in the activities one after another, and the top celebrities will gather to make calls, build a "top field" of the cultural industry, and strive to detonate the popularity of the whole museum. At that time, the site of the fair will be shining with stars, please wait and see.
The third is "having a head to play". We will organize China's leading film and game complex - Perfect World, the world's leading listed game company - Sanqi Mutual Entertainment, CMGE, a key national cultural export enterprise and a leading global IP game operator, and Shanghai miHoYo, a two-dimensional cultural Internet company that creates animation, comics, games, novels and other products around original IP, which are highly sought after by young people. Entertainment platform companies such as Bilibili that vigorously promote "national creation" to go overseas will also bring micro-short dramas that make countless netizens around the world obsessed with "going up" and can't stop. In addition, a series of online games and e-sports events will be held in the game e-sports exhibition area, and the animation, comics, and game organizations related to ACG will participate in the meeting, which is believed to set off round after round of enthusiasm on the spot.
Fourth, "there is a head". We will organize food products with unique regional characteristics and cultural connotations to participate in the exhibition. Focus on building an intangible cultural heritage food exhibition area of "Cultural Museum, Food and Taste of China", organize intangible cultural heritage food from all over the world to participate in the exhibition, so that our consumers can start a "taste bud carnival" after visiting the exhibition, and convey the cultural emotions of various places with food. The Taiwan Pavilion will also organize the famous Taipei Ningxia Night Market to participate in the exhibition, where visitors can taste authentic Taiwanese cuisine on site.
Fifth, "have a head of learning". We have organized institutions of higher learning such as Xi'an Academy of Fine Arts, Shenzhen University, Shenzhen University of Technology, Shenzhen Polytechnic University, Shenzhen Information Vocational and Technical College, Faculty of Humanities and Arts of Macau University of Science and Technology, as well as university design institutes such as the Architectural Design and Research Institute of Tsinghua University to participate in the exhibition, and set up a special exhibition area for the innovative and creative design achievements of primary and secondary school students in Shenzhen in 2024. In addition, museums such as the Nanyue King Museum, Sanxingdui Museum, and Guangdong Folk Craft Museum were organized, as well as professional exhibitions such as "Unbounded - Shenzhen, Hong Kong and Macao Youth Art Exhibition" and Rong Bao Zhai's "Flourishing - Youth Art Nomination Exhibition" were unveiled at the site of the Cultural Expo, so that everyone could think, learn and gain while appreciating the beauty of Chinese culture.
Sixth, "there is a buy". The head anchors of the major Internet platforms live broadcast and bring goods, and the site of the Expo platform is "3, 2, 1, on the link!" ”； In the gift area of the Cultural Expo, the audience can see 100 "Cultural Expo Gifts" representing the development of the country's outstanding cultural and creative industries. These cultural and creative products have an exclusive QR code label of "Cultural Museum Selection", which can be experienced offline and purchased online, and scan the code to fill your cultural shopping cart with one click.
In addition, we will improve the on-site service of the exhibition, and during the exhibition period, we will set up a free shuttle shuttle bus for visitors between the eight exhibition halls of the main venue, which can stop and go to meet the needs of visitors to visit the exhibition.
We hope that through the "earning", "watching", "fun", "playing", "eating", "buying" and "learning" of the fair, we can comprehensively enhance the audience's sense of participation and gain at the site of the fair, so that everyone can look forward to and "look forward to" the annual fair. Thank you.
Reporter: Nanfang Daily asked, as the venue of the Cultural Expo, along with the holding of the 20th Cultural Expo, Shenzhen's cultural industry has made great progress, can you please Deputy Director Li Qiangqiang introduce the development of Shenzhen's cultural industry and the next work ideas? Thank you!
Li Qiangqiang: Thank you for your question. As a national-level exhibition founded in Shenzhen, the Cultural Expo not only serves the development of the national cultural industry, but also strongly drives the rapid development of Shenzhen's cultural industry. With the help of the platform of the Cultural Expo, high-quality industrial projects, products, funds and talents and other resources at home and abroad have gathered in Shenzhen, which has played a huge role in promoting the development of Shenzhen's cultural industry. Under the guidance and drive of the Cultural Expo, Shenzhen's cultural industry has made great achievements in development. In June 2022, Shenzhen became one of the first cities in the country to receive supervision and incentives from the State Council for the development of its cultural and tourism industries, demonstrating the strong strength of the development of Shenzhen's cultural industry. It is mainly reflected in the following aspects:
First, maintain a rapid growth trend. Over the past 20 years, Shenzhen's cultural industry has maintained a rapid development momentum of more than 15% per year, and the added value of the cultural industry has increased from 16.3 billion yuan in 2004 to 275 billion yuan in 2023, an increase of nearly 17 times, accounting for about 4% of the city's GDP and steadily increasing to about 8%, and the status of pillar industries has been continuously consolidated.
Second, it has cultivated and developed a large number of outstanding cultural enterprises. At present, there are more than 100,000 cultural enterprises in our city, and more than 1 million employees are employed. Among them, there are more than 800 "national high-tech" enterprises, 44 domestic and foreign listed enterprises, and 253 specialized and special new enterprises. A number of well-known national cultural enterprises have emerged in the fields of creative design, animation and games, cultural tourism, high-end printing, and cultural equipment R&D and manufacturing.
Third, the agglomeration effect of the cultural industry is obvious. There are 80 cultural industry parks above the municipal level in the city, including 2 national cultural industry demonstration parks, 11 national cultural industry demonstration bases, 11 provincial cultural industry parks, and 2 provincial cultural and tourism integration demonstration zones. The number of demonstration parks above the provincial level ranks among the top in the province. At present, there are more than 10,000 enterprises settled in the cultural industry parks above the municipal level, employing nearly 200,000 people, with a total operating income of more than 300 billion yuan and a tax revenue of more than 15 billion yuan. The park has a complete range of business formats, the construction of the service platform has been continuously improved, and the industrial agglomeration effect has gradually emerged.
Fourth, the policy system has been continuously improved. Shenzhen put forward the goal of building the cultural industry into a pillar industry earlier, and issued the first domestic cultural industry promotion regulations, and then successively issued a number of cultural industry policies or plans. Since 2005, special funds for the development of cultural industries have been set up at the municipal and district levels to increase policy support for the development of cultural industries.
In the next step, we will focus on the strategic positioning of building a model of urban civilization, focus on the goal and task of taking the lead in shaping a modern urban civilization that shows the prosperity of socialist culture, accelerate the cultivation of new cultural productivity, strive to promote the high-quality development of the cultural industry, and continuously improve the economic contribution of the cultural industry. Focus on the following aspects:
First, strengthen policy innovation. Based on the experience of cultural and economic policy formulation in developed cities in China, based on the future development needs of the cultural industry, we will continuously improve the cultural industry policy and strengthen the policy support for key areas and industrial shortcomings. Strengthen the division of labor and supporting of municipal and district cultural industry policies, and better play the role of policy guidance.
The second is to cultivate and expand the digital creative industry cluster. Accelerate the promotion of digital technology to fully empower the cultural industry, and actively build digital creative industry clusters. Promote the R&D and application of digital technologies, and strive to make major breakthroughs in key digital creative technologies. Improve the ability to create digital content, and vigorously develop content industries such as film and television, animation, and games.
The third is to enhance the competitiveness of the creative and cultural industries. Actively attract high-end creative design resources at home and abroad, and promote the transformation and upgrading of the cultural industry led by creative design. We will build the Shenzhen Creative Design Museum and the School of Innovative and Creative Design, accelerate the construction of the creative design center, promote the integrated development of production, education and research, and enhance the influence of the "City of Design".
Fourth, expand cultural consumption. Accelerate the creation of national cultural and tourism consumption demonstration cities, and encourage cultural consumption to be embedded in all kinds of consumption places. Increase the supply of nighttime cultural consumption products, and create a national-level nighttime cultural and tourism consumption cluster. Increase the creation and production of original song and dance dramas, musicals, dramas, film and television animations and other literary and artistic masterpieces, and improve the quality of the supply of cultural content products.
Fifth, expand foreign cultural trade. We will further hold the Cultural Expo and build an international cultural trade platform. Support the quality and expansion of the national foreign cultural trade base (Shenzhen) and improve the cultural trade service system. Support Shenzhen's cultural enterprises to expand the international market and expand foreign cultural trade. Actively introduce international cultural talents and creative resources, deepen cooperation with domestic and foreign cultural institutions and research institutions, and build an international cultural industry resource gathering center. Thank you!
Su Rongcai: Okay, just now, Director Zeng Xianglai introduced the overall situation of the 20th Cultural Expo, and Vice Minister Liu Wenbin, Deputy Director Li Qiangqiang, and General Manager Fang Shiyu answered reporters' questions on the preparations and special highlights of the Expo. After 20 years of fruitful results, we will reshape and start again. In the year of the weak crown, I believe that with the care and support of all parties, the 20th Cultural Expo will be a grand event where leading enterprises gather and industry leaders gather, highlighting the new atmosphere of cultural development and leading the vane of the cultural industry. Media friends are welcome to come to interview and report at that time.
The graphic record of our press conference will be released on official platforms such as Shenzhen Press and Shenzhen Government Online, and at the same time, there will also be text and video playback on media platforms such as Read, One Shenzhen, and i Shenzhen. Thank you to all the publishers and friends from the media! That's the end of today's press conference, thank you! Source: Shenzhen release