As the only national, international and comprehensive cultural industry fair in China, China (Shenzhen) International Cultural Industry Fair (hereinafter referred to as "Cultural Expo") ushered in its 20th birthday this year.
The sub-venue model of the Cultural Expo, which was born in the first Cultural Expo, is not only an extension and an important supplement to the main venue of the Cultural Expo, but also an important display and trading platform for the development of cultural industries in various districts of Shenzhen. In the past 20 years, the number of sub-venues has increased from 1 in the first session to 52 sub-venues this year, and these colorful sub-venues are like the stars and the moon, reflecting each other with the main exhibition hall, painting the "highlight moment" of Shenzhen's annual cultural and creative industry.
▲Dalangqi Cultural and Creative Park became a branch venue of the 20th Cultural Expo.
Culture empowers business
Recently, the Office of the Organizing Committee of the Cultural Expo issued a notice on the identification of the sub-venues of the 20th Cultural Expo, identifying 52 units as the sub-venues of the 20th Cultural Expo, and the Dalangqi Cultural and Creative Park located in Longhua District appeared in the list again.
The Cultural and Creative Park is a district-level characteristic industrial park with the goal of building a municipal-level cultural and creative park, with the purpose of cultural integration and commerce, with the most beautiful bookstore brand in China as the core, and integrating humanities, artistic creativity, reading, night economy and other themes. Going back, we have to start with a friendship stationery store founded in Shiyan, Bao'an in 1991 with only more than 10 square meters. In 2001, with the rise of the book industry, the stationery store was renamed Friendship Book City, creating a time-honored brand with a clear banner in Shenzhen's physical bookstore industry. In the face of the industry recession and intensified competition, Friendship Book City sought a breakthrough, with the brand positioning of "urban family big study", book-based, book-based, book-based, through the "book +" format innovation, integrating cultural creativity, coffee, education, cultural activities and other formats, and launched the first bookstore in 2014. Since then, starting from Shenzhen, the bookstore has opened 31 stores nationwide, and its stores in Shenzhen, Dongguan and other places have won the title of "China's Most Beautiful Bookstore" for many times, constantly exerting the cultural influence of Shenzhen's products.
At the 19th Cultural Expo last year, the branch venue of Dalangqi Cultural and Creative Park, sponsored by the Culture, Radio, Television, Tourism and Sports Bureau of Longhua District, Shenzhen and undertaken by Shenzhen Friendship Book City Co., Ltd., was officially opened in the Houlang Xintiandi store of the bookstore. With the general theme of "Seeking Fun and Beauty in Longhua", the event designed a number of beautiful, interesting, and transactional multi-format sub-theme activities, integrating diversified activities such as celebrity meeting and signing, strategic cooperation signing, cultural and tourism industry display, and keynote speeches on the integration of business, culture and tourism.
One of the most attractive points for Shenzhen residents is that there are many celebrities at the branch venue of Dalangqi Cultural and Creative Park. On the opening day of the branch venue on June 3, 2023, Hu Xuewen, a famous writer and winner of "China's Good Books", made a brilliant debut with his new work "Jumping Carp", and held a sharing session on the theme of "The Glorious Life of Ordinary People", chatting with readers and fans on the scene about the shining points of ordinary people in real life, bringing a different reading experience to readers on the spot.
▲Dalangqi Cultural and Creative Park became a branch venue of the 20th Cultural Expo.
He Ling, deputy general manager of Shenzhen Friendship Book City Co., Ltd., introduced that Dalangqi Cultural and Creative Park has been used as a branch venue of the Cultural Expo since 2016, and strives to bring surprises and rich harvests to everyone every time. "There are four highlights of this year's event, which are to kick off the event with the signing of centralized animation industry projects, highlight cultural self-confidence with national style and Tang rhyme, create a new mainstream of animation with the main theme of 'out of the circle', and present the value of cultural innovation with a large number of classic and trendy IP originals and co-branded products."
It is reported that the branch venue of Dalangqi Cultural and Creative Park planned an activity with the theme of "Animation Creates the Future - The First Animation Culture Exhibition in Longhua District", with "1+5+N" as the activity framework, and plans to invite a number of well-known IP copyright owners at home and abroad, a number of domestic key publishing houses, well-known cultural and creative brands, and big names from all walks of life in the cultural industry to gather in Longhua to carry out a ten-day collection of animation exhibitions, project signings, well-known writers signing meetings, theme book fairs, IP co-branded peripheral exhibitions, COS competitions and other types of sub-theme activities, which will be exhibited and traded, exchanges, competitions, experiences and other multicultural experiences are integrated to showcase the latest achievements, development trends and cutting-edge trends in the development of China's animation industry.
As a young branch venue of the Cultural Expo, He Ling believes that the Cultural Expo has greatly activated the cultural and creative industry cells, and at the same time has given a good empowerment to the business in the Dalangqi Cultural and Creative Park, where the park is located has been selected by Longhua District as a classic business and travel integration route in Longhua. "Culture empowers business, and culture integrates business, drives business, and prospers business, which has been well interpreted and practiced in Dalangqi Cultural and Creative Park."
From singularity to plurality
On November 18, 2004, the first Cultural Expo kicked off in the former Shenzhen High-tech Fair Hall. At the same time, 15 kilometers away in Dafen Village, Buji Town, Longgang District, there was also a good show, with guests from home and abroad gathering. As the only sub-venue of the year, Dafen Village has successively launched a series of activities such as the Art Industry Development Forum, the creation and performance of oil paintings by 1,000 people, the exhibition and sale of art works, the special art evening of "Dafen Painting", and the auction of calligraphy and paintings, which are dizzying.
Dafen Oil Painting Village started in 1989, but it really entered a period of leapfrog development in 2004, where the first Cultural Fair was held. In order to welcome the first Cultural Expo, Longgang District, Buji Town and Buji Village invested more than 10 million yuan to carry out the second phase of environmental transformation of Dafen Village; Dafen Oil Painting Village Art Industry Association was formally established; Dafen Oil Painting Village was awarded the "National Cultural Industry Demonstration Base" by the Ministry of Culture; Dafen oil painters also appeared on CCTV and participated in the recording of the "Dialogue" program......
The fair not only brought a higher reputation to Dafen Village, but also doubled the sales of oil paintings in Dafen Oil Painting Village in 2005, and the market size of oil painting was second to none in the country, and it was known as "the first village of oil painting in China". Since then, Dafen Village has never been absent from every cultural fair. Relying on the Cultural Expo, Dafen Oil Painting Village has been built into an international art district that integrates exhibition, characteristic culture, sightseeing and leisure to represent the image of Shenzhen as an international civilized city, and will be built into a new engine in the east of Shenzhen to build an international and innovative city in the long term, and the most internationally influential cultural industry cluster in the Pearl River Delta.
On May 18, 2006, the second session of the Cultural Expo was grandly opened. This year, the sub-venues of the fair have expanded from 1 to 6, and the Shuibei jewelry necklace block has become "one-sixth", and domestic and foreign guests have organized groups to visit the Shuibei jewelry exhibition to check in. Shuibei Jewelry not only earned enough attention, but also brought a steady stream of orders to merchants, and thus embarked on the road of leapfrog development like Dafen Oil Painting Village.
▲The branch venue of Dafen Oil Painting Village of the previous Cultural Fairs
Then, during the preparation of the 8th Cultural Fair in 2012, Luohu District integrated the professional market of arts and crafts in Sungang area and the jewelry market in Shuibei area, and bid for the branch venue of the Cultural Fair in the name of Shenzhen Arts and Crafts Cluster and Shenzhen Jewelry Cluster respectively, which won the high recognition of the organizing committee and achieved good exhibition results.
Among them, the Shenzhen Jewelry Cluster is jointly organized by Shuibei Jewelry and Tianbei Oriental Jewelry. The agglomeration area is mainly engaged in the design, research and development and display of gold jewelry at home and abroad, with 14 jewelry trading centers and more than 1,600 gold jewelry production and operation units, occupying nearly 50% of the national gold jewelry market share at that time, and the overall brand status has been recognized by the industry.
The emergence of agglomeration areas has enabled enterprises with adjacent regions and similar main businesses to complement each other's advantages and embark on the road of "group army" operations of "integrated marketing". Subsequently, the cluster-style sub-venue model was also extended to other districts in Shenzhen. At the 9th Cultural Expo, the number of venues in the agglomeration area was expanded from 2 to 6. The cluster-style sub-venue model has played a positive role in further promoting the construction of Shenzhen's cultural and creative industry cluster, guiding the development of industrial clusters, and enhancing the overall competitiveness of the industry. During the 9th Cultural Expo, the total turnover of each branch venue reached 82.1 billion yuan, accounting for 49% of the total turnover of the Expo; A total of 444 activities were held in the branch venues, accounting for 74% of the total number of supporting activities of the Expo.
In this year's list of 52 sub-venues, Shenzhen jewelry agglomeration area is still on the list, and now the agglomeration area includes Shuibei No. 1, Shuibei Ginza, Jinzhan Jewelry, Jingji Shuibei, Shuibei Wanshan, Shuibei Jinzuo, Shuibei International, Teli Jewelry, Shuibei Jewelry and many enterprises, realizing the strong alliance and the stronger the stronger.
▲The 2023 19th Cultural Expo Dapeng Suocheng branch venue.
In the past 20 years, from 1 to 52, from simplification to diversification, the digital changes of the sub-venues have outlined the trajectory of the Cultural Expo to promote the development of Shenzhen's cultural industry. Through the bidding and preparation of the branch venues, a large amount of social capital has been invested in the field of cultural industry, invested in the construction of cultural industry parks, cultivated and formed a number of cultural industry parks at and above the municipal level, promoted the transformation and upgrading of a large number of Shenzhen cultural industry parks and enterprises, made them develop and grow, and became an influential cultural industry base in the country and even in the world. The sub-venues have become an important support for promoting the development of the Expo, promoting transactions and improving quality.
In December 2015, at the Shenzhen Cultural and Creative Park Development Summit Forum, Hua Jian, then director of the Cultural Industry Research Center of the Shanghai Academy of Social Sciences, said: "The banner of the Cultural Expo has stood tall for 11 years, and the branch venues have made great contributions. The branch venue is like the roots of a tree, absorbing nutrients continuously. The cultural and creative industry has reshaped the geography of Shenzhen, and geographical factors will become an important factor in the development of cultural and creative industries. ”
2024 Breakout Sessions: 400 events waiting for you
As an organic extension and important supplement to the main venue of the Expo, the branch venue is of great significance for Shenzhen cultural enterprises to expand their development space and expand their influence in the industry. Among the 52 branch venues identified by this year's Cultural Expo, 7 are in Futian District, 4 are in Luohu District, 12 are in Nanshan District, 9 are in Bao'an District, 13 are in Longgang District, 6 are in Longhua District, and 1 are in Dapeng New District. Recently, the Jingbao reporter learned from the working meeting of the branch venue of the Cultural Expo that nearly 400 exhibition and trading activities with distinctive industrial characteristics, rich cultural connotation, outstanding trading functions and high public participation were planned at the branch venue of the Cultural Expo.
It is reported that the sub-venues of this year's Cultural Expo will thoroughly implement the national cultural digitalization strategy, effectively implement the work deployment of Shenzhen's "20+8" industrial cluster, actively grasp the changes and opportunities brought by new quality productivity to the digital cultural industry, comprehensively explore new models, new applications and new formats of digital creativity to empower the cultural industry, display the latest technologies and application scenarios of the digital creative industry, promote project cooperation and transactions, and strive to create a good environment for the development of the digital creative industry. Among them, Artron Arts Center held activities such as "Digital Intelligence Technology Empowered, Presenting the Beauty of Harmony", the Outdoor Theater "Future Concerto" Artificial Intelligence Concert, the Dream of Red Mansions, Cultural Creativity and Digital Presentation, and the Tibetan Ethnic Exchanges and Blending Digital Art Exhibition, showing a new scene of the integration of art and technology, tradition and modernity. With the theme of "Open Source Co-creation", "Artificial Intelligence +", "Human-Computer Symbiosis" and "Artistic Imagination", DCC Cultural and Creative Park presents the grand scene of an open, composite and multi-modal smart community, and plans seven modules, including a composite hall, an experimental installation art exhibition venue, and an art sculpture landscaping experience field, presenting a 4D special-shaped space with multi-scene stacking and integration, and showing a new business format of "culture + technology".
▲In 2023, the 19th Cultural Expo will be held in Gankeng New Town.
This year, in accordance with the requirements of high-quality development, each branch venue has given more prominence to the industrial attributes and transaction functions of the Cultural Expo in the planning of activities, and more and more sub-venues have planned activities such as investment promotion, project docking, new product launch, project investment and financing, and order docking based on their own cultural industry resource base, so as to fully demonstrate the industrial attributes of the Cultural Expo and strengthen the transaction effectiveness of the Cultural Expo. For example, the venue of Luohu Jewelry Cluster District empowers industrial innovation and project transactions with the help of IP, e-commerce and other channels, strengthens the strategic cooperation between the jewelry industry and IP platforms, plans jewelry e-commerce sights, trading seasons and procurement seasons, facilitates one-stop jewelry wholesale procurement, helps enterprises build brands, and expands marketing channels. In 1980, Yausong Mancheng Industrial Park closely combined with the current AI boom, demonstrated the impact and changes of intelligent applications represented by AIGC on the cultural and creative field, actively promoted the signing of major projects, and carried out the signing ceremony of cultural industry investment funds and the introduction of major projects, the settlement of representative enterprises, and the signing of product and project transactions.
A number of sub-venues adhere to the starting point and end point of meeting the people's growing needs for a better life, promote the creative transformation and innovative development of excellent traditional Chinese culture, organize and plan a variety of activities with Chinese characteristics, Chinese style and Chinese style, inherit and develop excellent traditional Chinese culture in multiple ways, and demonstrate cultural self-confidence. The Baocube branch venue in Bao'an District took the intangible cultural heritage-themed commercial space as the highlight, and joined hands with Guangdong Baishiyuan to create the "Fashion Space Aesthetics-Intangible Cultural Heritage Theme Museum", and conveyed the aesthetic value of intangible cultural heritage crafts to consumers through the method of "100 Masters Theme Intangible Cultural Heritage Exhibition + Intangible Cultural Heritage Science Education", and promoted the "cultural breakthrough" of physical commerce. The OCT Gankeng New Town Branch will focus on Gankeng Ancient Town, 24th History Academy, and Urban Pastoral, and release immersive national style experience activities and immersive time-traveling dramas of 24th History Academy around the "National Style, National Tide", and hold the Gankeng Ancient Town Youth Picking Festival to gather popularity and promote cultural tourism consumption with brand activities.
▲The 17th Cultural Expo in 2021 Shenzhen Antique City Branch.
At the same time, a number of sub-venues focused on the development plan of the Guangdong-Hong Kong-Macao Greater Bay Area, further deepened exchanges and cooperation with enterprises in the Guangdong-Hong Kong-Macao Greater Bay Area, and planned activities such as the Shenzhen-Hong Kong-Macao Cultural and Creative Market, digital innovation achievement trading, industrial exchanges, and youth research and learning experience, so as to demonstrate the vitality of cultural integration and development in the Greater Bay Area, and promote the complementary advantages of both sides, mutual benefit and win-win results. For example, the Great Vision International Film and Television Cultural and Sports Industrial Park plans to hold the "2024 Bay Area Action Film and Television Week", inviting internationally renowned action film and television directors, martial arts instructors, and action stuntmen to gather together to carry out 11 activities, including the action film and television development and innovation exchange meeting, the master class sharing meeting of young film and television cultural talents, the high-quality project exchange conference of new media short dramas, and the "Film to the Future" science and film integration experience exhibition. With the theme of "Drawing Concentric Circles with the Same Roots, Same Origin, Shenzhen and Macao", the Shenzhen-Macao International Cultural Science and Technology Park promotes the in-depth integration of cultural industries between Shenzhen and Macao through a combination of online and offline methods, such as the signing of key cultural industry projects, the introduction of high-quality cultural enterprises, the Shenzhen-Macao Live Festival, and the exchange of Shenzhen-Macao women entrepreneurs, to celebrate the 25th anniversary of Macao's return to the motherland.
In addition, the sub-venues of this year's Cultural Expo include the first batch of Shenzhen's top ten characteristic cultural blocks, such as OCT Creative Park, Nantou Ancient Town, Dafen Oil Painting Village, OCT Gankeng New Town, China Merchants Shekou Cultural and Creative Cluster, and Dapeng Suocheng, which are rich in cultural connotation and diversified in business formats, and are famous tourist check-in points. Among them, the characteristic cultural blocks of Nantou Ancient Town and China Merchants Shekou Cultural and Creative Cluster are also national-level nighttime cultural and tourism consumption clusters. These sub-venues will focus on showcasing the characteristics and highlights of Shenzhen's cultural tourism integration and cultural consumption through activities.
Source: Jingbao APP
Reporter: Lin Fei
Editor: Chen Zhangwei