There are 3 days left
Twentieth
China (Shenzhen) International Cultural Industry Expo
The curtain will be raised
What pavilions will be set up at this year's Expo?
What are the exhibitors and exhibits?
What are some must-see highlights?
Let's take a look
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01
6015 exhibitors
More than 120,000 cultural products were exhibited
At this year's Cultural Expo, 6,015 exhibitors will be presented, including 3,076 offline exhibitors (an increase of 388 over the previous session) and 2,939 online exhibitors (an increase of 2,031 over the previous session).
In addition to the top 30 national cultural enterprises and more than 220 head cultural enterprises at home and abroad, more than 120,000 cultural products will be exhibited on site, and more than 4,000 cultural industry investment and financing projects will be displayed and traded.
The 19th China (Shenzhen) International Cultural Industry Fair
In terms of the division of exhibition halls, the exhibition has innovatively launched the following 8 exhibition halls this year, including 3 comprehensive pavilions and 5 professional exhibitions, each of which has wonderful highlights.
The three comprehensive exhibitions include Cultural Industry Comprehensive Exhibition Hall A (Hall 9), Cultural Industry Comprehensive Exhibition Hall B (Hall 11), and Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Innovation Exhibition (Hall 13); The five major professional exhibitions include the International Cultural Trade Exhibition (Hall 10), the Intangible Cultural Heritage, Time-honored Brands and Arts and Crafts Exhibition (Hall 12), the Film and Television, Publishing, Copyright and Game E-sports Exhibition (Hall 14), the Cultural Tourism Integration and Cultural Consumption Exhibition (Hall 15) and the Art, Design and National Tide Exhibition (Hall 16).
In addition, for the first time, the fair set up a special exhibition area of "Cultural and Creative China", bringing together more than 300 cultural and creative products from representative cultural and creative institutions such as the Palace Museum, Beijing Gongmei Manufacturing Office, Jingde Yuqing, Zizai, Xuegu, etc., to tell the story of Chinese culture and creativity with fashion exhibition design and interactive experience, and build a cultural scene with height, thickness and temperature.
02
302 overseas exhibitors participated in the exhibition
The first international cultural trade show
After 20 years of development, the number of countries and regions participating in the fair has increased from 10 in the first session to 108 in the 20th, attracting 302 overseas exhibitors to participate online and offline, and it is expected that more than 90,000 professional buyers and visitors at home and abroad will negotiate and place orders offline.
The 19th China (Shenzhen) International Cultural Industry Fair
For the first time, the fair set up an international cultural trade exhibition, and the international exhibition area was expanded from 3,000 square meters to 20,000 square meters, inviting foreign trade institutions such as the Spanish Trade Association, the Korean Institute of Traditional Culture, the Nepal Chamber of Commerce and Industry, and the Iranian Chamber of Commerce and Industry to participate in the exhibition.
In terms of international cooperation, we will broaden the scope of international cooperation, invite embassies and consulates in China to participate in the exhibition, invite international sister cities to participate in the exhibition, and strengthen cooperation with overseas cultural institutions and chambers of commerce. Among them, the world's largest publishing industry exhibition, the Frankfurt Book Fair in Germany, will bring special books to the fair for the first time.
The 19th China (Shenzhen) International Cultural Industry Fair
03
For 15 consecutive years, all provinces, autonomous regions and municipalities have organized groups to participate in the exhibition
The stars of the 52 branch venues shined
Since 2010, the fair has been 15 consecutive years to achieve the participation of all 31 provinces, autonomous regions, municipalities directly under the central government, Hong Kong, Macao and Taiwan.
This year, Suzhou City will set up a separate exhibition for the first time, and Anyuan County, Ganzhou City, Jiangxi Province will participate in the exhibition for the first time.
A "My Altay" evokes people's yearning for the great beauty of Xinjiang, and this year, Xinjiang has organized a group to exhibit a total of more than 1,000 kinds of special exhibits, and Altay elements will bring a "hot effect" to the scene.
In the Gansu Pavilion, there will be an exhibition area of Tianshui Malatang food and design elements of Dunhuang murals to show Gansu culture.
The 19th China (Shenzhen) International Cultural Industry Fair
As an organic extension and important supplement to the main venue of the Expo, the branch venue is of great significance for Shenzhen cultural enterprises to expand their development space and expand their influence in the industry.
In the past 20 years, the number of branch venues has increased from 1 in the first session to 52 this year (7 in Futian District, 4 in Luohu District, 12 in Nanshan District, 9 in Bao'an District, 13 in Longgang District, 6 in Longhua District, and 1 in Dapeng New District).
Nearly 400 exhibition and trading activities with distinctive industrial characteristics, rich cultural connotations, outstanding trading functions and high public participation are planned at the branch venues of this year's Cultural Expo.
Dafen Oil Painting Village Branch
04
"New Three Things" for Culture to Go Overseas
Concentrated appearance
At the same time as the introduction of international exhibitors, the new achievements of the development of China's cultural industry will also expand its international influence through the stage of the Expo.
Carrying the oriental charm and blowing the "Chinese style" in the world, the "new three" head resources of culture going to sea will gather at this fair, including:
- Shanghai miHoYo, a two-dimensional cultural Internet enterprise that creates animation, comics, games, novels and other products around original IP
- CMGE, a key national cultural export enterprise and a leading global IP game operator
- Yawen Media, the world's leading digital content cross-border distribution and operation service provider, and the first market-oriented institution in Chinese mainland to realize the overseas distribution of content
- A new generation of interactive story games in China, the leader of reading outlets - Maple Leaf Interactive
- The world's leading commercial service provider of H5 games and the head enterprise of H5 games going overseas - Weiyou Interactive Entertainment
- ……
Data map of previous cultural fairs
Among them, Shenzhen Yawen Information Communication Co., Ltd. is the first time to participate in the fair, the person in charge of the company told Shenzhen Satellite TV & one Shenzhen client reporter that the company hopes to use the platform of the fair to focus on promoting cross-border copyright distribution and promotion, social media marketing, brand full-link operation and promotion of three major businesses.
These "new troops" of culture go to sea to show the dissemination power of Chinese culture with online articles, online dramas, online games and other works that are favored by the international market.
05
100+ innovative projects and new product launches
Improve the exhibition mode of "comprehensive exhibition + professional exhibition".
This year, the Cultural Expo will innovate industry trading activities, hold more than 100 innovative projects and new product launches during the exhibition period, provide a "debut" platform for new products and new projects at home and abroad, and hold major supporting activities such as the "Cultural Expo Consumption Season", the Cultural Expo Gift Selection Contest and more than 20 investment promotions, promotion meetings, and order fairs.
This exhibition also improved the exhibition mode of "comprehensive exhibition + professional exhibition", and set up 5 professional exhibitions and 22 industry special exhibition areas in accordance with the direction of professional development to help cultural enterprises accurately match the resources of cultural industry segments and improve the effect of display and trading.
The 19th China (Shenzhen) International Cultural Industry Fair
In terms of cooperation with professional institutions, the exhibition strengthens cooperation with relevant industry associations and cultural exhibition institutions in various subdivisions of the cultural industry, strengthens the organization of target exhibitors and buyers, and assists buyers and exhibitors to achieve accurate matching through advance communication, exhibition attendance, and online and offline business matchmaking.
06
"Exhibition + live broadcast" exhibition mode
Create a strong online and offline trading atmosphere
This year's Cultural Expo will showcase new formats, new applications and new models such as digital transformation, media integration, metaverse, culture and technological innovation through the combination of AI and AR and other multimedia methods, and organize leading digital cultural enterprises such as Tencent and Douyin to participate in the exhibition. Deepen cooperation with leading e-commerce platforms going overseas, and cooperate with Shenzhen E-commerce Association to help enterprises connect with overseas markets.
This year's "Cultural Expo Consumption Season" invited Taobao Live Lie'er Baby, Douyin Cloud Jewelry Dongge, and more than 100 anchors from various live broadcast platforms to participate. On the spot, through the recommendation and selection of cultural and creative products of the Cultural Expo, on-site broadcasting, eating and broadcasting, and playing broadcasts, a strong online and offline trading atmosphere was created.
The 19th China (Shenzhen) International Cultural Industry Fair
Splendid cultural fair
I believe everyone can't wait to check in offline
Transportation guide, check-in method, online viewing
I'm all set
1. Subway
Exits C1 and C2 of Metro Line 12 and Line 20 International Exhibition Station can be directly connected to the South Registration Hall of the exhibition hall.
Exits C1 and C2 of the North Station of the International Exhibition Center of Metro Line 12 and Line 20 can be directly reached to the North Registration Hall of the exhibition hall.
2. Bus
There are Shenzhen World Convention and Exhibition Center Station and Exhibition Bay Music Plaza Bus Station nearby.
Shuttle bus: Equipped with smart buses, it connects Tangwei Station of Metro Line 11 with the airport, and travels between the exhibition hall and the surrounding subway stations, bus stations, central business districts, hotels and other places.
3. Self-driving
Navigation: Shenzhen World Convention and Exhibition Center, close to the Yangtze River Expressway, through the "International Convention and Exhibition Center" and "Fuhai" two toll stations can be directly connected to the exhibition hall. Foreign license plates are restricted in the morning and evening rush hours on weekdays (you can apply for a free traffic restriction pass on the official website of the Shenzhen Traffic Police).
The parking area of Shenzhen World Exhibition & Convention Center includes surface parking and underground parking lots, providing more than 13,000 parking spaces.
The Shenzhen World Exhibition & Convention Center (SZCEC) underground parking lot has a total of two floors, providing 9,045 parking spaces, of which 10% of the underground parking spaces are equipped with charging piles.
There are 299 VIP parking spaces located near the north and south login halls.
There are 4,054 temporary parking spaces around the exhibition hall for trucks, buses and cars.
4. Aircraft ✈️
The exhibition hall is located in the north of Shenzhen Bao'an International Airport, about 7km away from Shenzhen Airport T3 terminal, only 3km away from T4 hub, and adjacent to Hong Kong Airport.
V. Waterways
It is close to Fuyong Pier, and it only takes 40 minutes to reach Hong Kong Airport by boat from Fuyong Pier.
6. Urban rail
The Guangzhou-Dongguan-Shenzhen urban rail "Fuhai West Station" is only 1km away from the exhibition hall.
May 23-27
The fair agreed with you~
Editor / Zhang Xueying
Source / Cultural Fair
Typesetting / Zhang Xueying
Reviewed by Jin Yangyi