This year, the fair will turn 20 years old! Yesterday's press conference introduced the basic situation of the Expo: this year's Expo will be held in a synchronous way offline, with the main venue in Shenzhen World Convention and Exhibition Center, with an exhibition area of 160,000 square meters and 8 exhibition halls. Today, I will take you to take a look at the new highlights of this cultural fair!
The participation of leading enterprises in the cultural industry of this year's Cultural Expo has reached a new high!
This year's fair attracted the top 30 national cultural enterprises and more than 220 leading cultural enterprises at home and abroad. It not only includes the "top streams" of industries such as Huawei, Tencent, Huace Film and Television, Gehua Media, China Film, Huaqiang Fangte, and OCT, but also brings together the "new forces" of the cultural industry that have risen rapidly in recent years, and new business formats such as "culture + technology", "culture + creativity" and "culture + new consumption" that represent the new quality productivity of the cultural industry, such as Migu Culture, Jingdong, ByteDance, Xiaohongshu and other digital cultural enterprises, as well as cross-border integration projects such as Moutai Cultural Tourism, BYD and Weilai. It shows the new atmosphere of the vigorous development of the mainland's cultural industry.
Past scenes
The number of "debuts", "debuts" and "debuts" has increased significantly
More than 100 innovative projects and new product launches will be held during the exhibition period, reaching a record high, and more than 20 investment conferences, promotion meetings, order fairs and other activities will be held. China Film, Anton Investment, Yongsheng Animation, OCT, Frankfurt Book Fair, China-Australia Innovation Center and many other institutions and enterprises will "debut", "debut" and "debut" at the Expo, highlighting the status of the Expo as the first show of cultural products.
Past scenes
The "New Three Things" of Culture Going Overseas demonstrate the international communication power of Chinese culture
Online texts, online dramas, and online games are known as the "new three things" of culture going overseas
For example, the world's leading digital content cross-border distribution and operation service provider, the earliest market-oriented institution in Chinese mainland to achieve overseas content distribution - Yawen Communication, the domestic new generation of interactive story games, the leader of reading outlets - Maple Leaf Interactive, the global head commercial service provider of H5 games, the head enterprise of H5 games going overseas - Weiyou Interactive Entertainment and other cultural "new three" brand enterprises participated in the exhibitionThe "new army" of culture, which is favored by the international market, such as online articles, online dramas, and online games, demonstrated the international influence and dissemination of Chinese culture at the fair.
The integration of online and offline leads the new trend of cultural consumption
This year's Cultural Expo will cooperate with Taobao Live, Douyin, Jingdong Procurement and Marketing Live Broadcast Team and other Internet head live broadcast experts to bring self-selected high-quality products, and join hands with local enterprise anchor resources to select exhibitors' good things, and carry out live broadcast in the exhibition hall to provide more transaction support for exhibitors.
At the same time, this year's Cultural Expo also deepened cooperation with Tmall and Taobao to provide platform entry services for exhibitors, create online "branch venues" and trading areas for the Expo, expand the online trading channels and market coverage capabilities of the Expo's products, open new channels for the promotion and sales of cultural products, lead new cultural consumption, and allow the cultural industry to better promote economic development.
The sub-venues of the previous cultural fairs. Photo by Shenzhen Special Zone Daily reporter He Long
The new quality productivity has become a new hot spot of the fair
This year's Cultural Expo will focus on building a display and trading platform for new productivity enterprises and institutions, promoting industry exchanges and integration, and promoting science and technology to fully empower the cultural industry.
This year's fair actively organizes Guangfeng Technology, Silk Road Vision, iFLYTEK, Lehman Optoelectronics, Hongpusen, Unilumin Technology, Laihua Technology, Shanghai Fengyuzhu, Chinese Translation GTCOM and other domestic cutting-edge cultural technology, cultural equipment manufacturing, artificial intelligence enterprises to participate in the exhibition, and will also set up an AI large model centralized release promotion area, Huawei, Pangu and other industry leaders will bring blockbuster products to promote, showing the broad development prospects of new quality productivity in the cultural field.
Map of previous sessions
The international "circle of friends" of the Cultural Expo continues to be updated
This year's Cultural Expo set up an international cultural trade exhibition, the international exhibition area expanded from 3,000 square meters to 20,000 square meters this year, online and offline exhibitors of overseas countries and regions, from 50 in the last session to 60 in this session, is expected to have more than 90,000 professional buyers and visitors at home and abroad to negotiate and order the Expo.
This year's fair will attract international brand exhibition institutions, including the Russian Artists Association, the Edinburgh Chamber of Commerce in the United Kingdom, the Korean Institute of Traditional Culture, the Kumamoto Prefecture Craft Museum in Japan, the Spanish Trade Association, and Global Sources, a leading multi-channel B2B media company. Among them, the world's largest publishing industry exhibition, the Frankfurt Book Fair in Germany, will bring special books to the fair for the first time.
This year's fair will deepen cooperation with Alibaba, Taobao Live, JD.com, Xiaohongshu, Douyin and other leading e-commerce platforms, and cooperate with Shenzhen Cross-border E-commerce Association to help enterprises connect with overseas markets and promote more transnational cultural trade and investment opportunities.
The 20th Cultural Expo is really full of highlights, remember to check it out from May 23rd to 27th!
Reporter: Li Min
Editor: Zhou Xiaosa