Shenzhen News Network, May 14, 2024 (Shenzhen Special Zone Daily reporter Jiao Ziyu) Today (14th), the Information Office of the Shenzhen Municipal Government held a press conference on the 20th China (Shenzhen) International Cultural Industry Expo.
This year's fair will be held mainly offline and online synchronously. The main offline venue is located at the Shenzhen World Convention and Exhibition Center, with an exhibition area of 160,000 square meters and 8 exhibition halls. Xiaobian sincerely invites everyone to visit and purchase and witness this cultural feast together.
press conference
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More than 120,000 cultural products and more than 4,000 industrial projects
The 20th Cultural Expo will be newly launched on the 23rd:
The head gathers and is full of novelty
On May 14, the Information Office of the Shenzhen Municipal Government held a press conference on the 20th China (Shenzhen) International Cultural Industry Fair. Liu Wenbin, Deputy Director of the Propaganda Department of the Municipal Party Committee, Li Qiangqiang, Executive Deputy Director of the Office of the Organizing Committee of the Cultural Expo and Deputy Director of the Municipal Bureau of Culture, Radio, Television, Tourism and Sports, and Fang Shiyu, General Manager of Shenzhen International Cultural Industry Expo Co., Ltd., answered questions from reporters on the relevant situation of the Expo. Su Rongcai, Deputy Director of the Propaganda Department of the Municipal Party Committee and Director of the Information Office of the Municipal Government, presided over the press conference.
The 20th Cultural Expo is an important exhibition held on the 20th anniversary of its founding, and it is also a landmark exhibition for the Cultural Expo to enter a new stage of development and undertake a new cultural mission in the new era. The fair will be held from May 23rd to 27th, the main venue is located in the Shenzhen World Convention and Exhibition Center, divided into 8 pavilions, namely the cultural industry comprehensive exhibition hall A, hall B, Guangdong-Hong Kong-Macao Greater Bay Area cultural industry innovation exhibition, cultural tourism integration and cultural consumption exhibition, film and television, publishing, copyright, game e-sports exhibition, intangible cultural heritage, time-honored brand arts and crafts exhibition, art, design, national tide exhibition, international cultural trade exhibition. There are a total of 52 sub-venues in all districts of the city. The platform will display cultural products and projects according to the exhibition hall and exhibition area.
The new atmosphere of the exhibition
The level of marketization, specialization and internationalization has been improved
Expo the world, meet friends with literature, and bring business with exhibitions. The preparations for this year's Cultural Expo are being carried out in an orderly manner.
Site map of previous cultural fairs
Zeng Xianglai introduced that this year, a total of 6,015 government groups, cultural institutions and enterprises participated in the exhibition online and offline, an increase of 2,419 over the previous session. All 31 provinces, autonomous regions, municipalities directly under the central government, Hong Kong, Macao and Taiwan participated in the exhibition. In addition, the exhibition also attracted 302 overseas exhibitors from 60 countries and regions to participate online and offline, and invited more than 30,000 overseas professional visitors from 108 countries and regions to participate in the conference online and offline. During the exhibition, more than 120,000 cultural products and more than 4,000 cultural industry investment and financing projects will be displayed and traded on site.
In order to shape the new atmosphere of the exhibition, this year's fair will focus on the "six focuses" and achieve "six improvements": focus on the new cultural mission in the new era and enhance the brand influence of the exhibition; Focus on expanding foreign cultural trade and enhance the internationalization level of the exhibition; Focus on cultural products and project transactions, and enhance the marketization level of the exhibition; Focus on optimizing the comprehensive services of the exhibition and enhance the professional level of the exhibition; Focus on the implementation of cultural digitalization strategy and improve the digital level of exhibitions; Focus on meeting the spiritual and cultural needs of the people, and enhance the participation and communication of the exhibition.
Industry vane
"New three" new forces and new consumption agglomeration
Twenty butterflies change and set sail again. This year's fair will be fully new, and will be full of new vitality in terms of display, trading and exhibition services.
Site map of previous cultural fairs
Li Qiangqiang introduced that the "top stream" and "new forces" of the Chinese industry in this exhibition will compete on the same stage and bloom with a hundred flowers. In addition to the participation of leading cultural enterprises, Migu Culture, Jingdong, ByteDance and other "new forces" representing the new quality productivity of the cultural industry will gather at the exhibition; The number of "debuts", "debuts" and "debuts" has increased significantly. During the exhibition period, more than 100 innovative projects and new product launches and more than 20 investment promotions, promotion meetings, order fairs and other activities will be held. The "New Three Things" of Culture Going Overseas demonstrate the international communication power of Chinese culture. Yawen Media, Maple Leaf Interactive, Weiyou Interactive Entertainment and other representatives of online literature, online dramas, online games and other cultural "new army" will gather at the scene; The integration of online and offline leads the new trend of cultural consumption. The exhibition will cooperate with Taobao, Douyin and other Internet live broadcast experts to bring goods on site, and cooperate with Tmall and Taobao to create an online trading area; The new quality productivity has become a new hot spot of the fair. Guangfeng Technology, Silk Road Vision, iFLYTEK and other domestic cutting-edge cultural technologies will focus on the exhibition, and Huawei, Pangu and others will bring blockbuster products to the exhibition; The international "circle of friends" of the Cultural Expo continues to be updated. This year, there are 60 overseas countries and regions participating in the exhibition, and it is expected that more than 90,000 domestic and foreign visitors will negotiate and place orders on site.
Citizens have a head shopping
A sense of participation, a sense of gain, and a sense of well-being
The fair not only allows exhibitors to "make money", but also allows citizens to "have a head to see", "have fun", "have a head to play", "have a head to eat", "have a head to buy" and "have a head to learn".
Fang Shiyu introduced that the exhibition will organize the "bottom of the box" treasure exhibits at home and abroad, and the development achievements of major cultural industries will be unveiled. The Shenzhen original dance drama "Wing Chun", which will be on the 2024 CCTV Spring Festival Gala, "applauded" and "applauded" at home and abroad, and achieved a double harvest at the word-of-mouth box office, will be unveiled in the "Cultural and Creative China" exhibition area.
In addition to the gathering of domestic theme park tourism groups, the "top stream" of foreign cultural industries will also gather. At the same time, high-level theatrical performances will also be launched on site.
Platforms such as Perfect World, Sanqi Mutual Entertainment, CMGE, Shanghai miHoYo, and Bilibili will bring cultural products that are highly sought after by young people. A series of online games and e-sports events will also be held on site.
Some watch, some play, and even more eat. This year's exhibition will focus on creating an intangible cultural heritage food exhibition area of "Cultural Museum, Food and Taste of China", and start a "taste bud carnival" after visiting the exhibition.
This year, the exhibition also organized many colleges and universities to participate in the exhibition, and set up a special exhibition area for innovative and creative design achievements of primary and secondary school students. Museums and design exhibitions such as the Nanyue King Museum and Sanxingdui Museum will also make a wonderful appearance.
It is worth mentioning that the head anchors of major Internet platforms will bring goods on the spot; 100 pieces of "Cultural Expo Gifts" with the exclusive QR code of "Cultural Museum Selection" allow the audience to experience the "new consumption" at their fingertips, and scan the code to fill the cultural shopping cart with one click.
The fruit is golden
Twenty years of remodeling
Since its inception in 2004, the scale of the exhibition, the number of visitors, the degree of internationalization, and the results of transactions have increased year by year, and it has become an important engine leading the development of China's cultural industry, an important platform to promote Chinese culture to go global, and an important window to expand the opening up of culture, and is known as "the first exhibition of China's cultural industry".
Past scenes
Liu Wenbin introduced that in the past 20 years of development, the fair has made extraordinary achievements: the exhibition scale has increased from 45,000 square meters to 160,000 square meters, the number of offline exhibitors has increased from more than 700 to 3,076, the number of participating countries and regions has increased from 10 to 108, and it attracts more than 100,000 kinds of cultural and creative products at home and abroad every year, and more than 4,000 cultural industry investment and financing projects are displayed and traded, covering more than 100 countries and regions around the world.
Li Qiangqiang introduced that in the 20 years since the establishment of the Cultural Expo, the development of Shenzhen's cultural industry has shown strong strength: maintaining a rapid growth trend. Shenzhen's cultural industry has an average annual growth rate of more than 15%, and the added value of the cultural industry has reached 275 billion yuan, accounting for about 8% of the city's GDP; Cultivate a large number of outstanding cultural enterprises. At present, there are more than 100,000 cultural enterprises in Shenzhen, employing more than 1 million people; The agglomeration effect of the cultural industry is obvious. There are 80 cultural industry parks above the municipal level in the city, with more than 10,000 settled enterprises, nearly 200,000 employees, and more than 15 billion yuan in tax revenue; The policy system has been continuously improved, and a special fund for the development of cultural industries has been established.
In the future, Shenzhen will focus on the strategic positioning of building a model of urban civilization, accelerate the cultivation of new cultural productivity, and promote the high-quality development of Shenzhen's cultural industry around the goal and task of taking the lead in shaping a modern urban civilization that shows the prosperity and prosperity of socialist culture. Source: Shenzhen Special Zone Daily