The reporter learned from the Provincial Department of Culture and Tourism on the 16th that there were 7 new museums for the record in the province last year, in addition to the Yangzhou China Grand Canal Museum, which opened in June last year, there are also the Inspirational Society Museum, the Nanjing Fire Museum, the Nanjing Iron and Steel Museum, the Nanjing Forestry University Museum, the Suzhou Education Museum and the Dafeng Shanghai Zhiqing Memorial Hall, so far the total number of registered museums in the province has reached 331.
These new museums are all thematic and thematic museums, of which 5 are sponsored by industries, enterprises or universities. From niche to mass, how do they attract more bloggers? What kind of memories and spirit are behind the venues and exhibits?
"Punch card" must-see "treasure of the town hall"
Among the 7 new museums, the Yangzhou China Grand Canal Museum displays the culture of china's Grand Canal in the whole basin, all time and in all directions, and becomes an Internet celebrity when it opens; although other museums do not have the aura of "national character head", many exhibits have not been identified as cultural relics, but each has the "treasure of the town hall" that must be seen in the "punch card".
The Inspirational Society Museum is located in the Zhongshan Hotel in Nanjing, and the venue consists of three palace-like buildings on the site of the Inspirational Society. Formed in 1931, the building has a combination of Chinese and Western styles, and is itself the museum's largest exhibit. Liu Tao, deputy secretary of the party branch of the Hongling Pioneer Training Center of the Zhongshan Hotel Group in Jiangsu Province, introduced: "After the July 7 Incident, under the active promotion of the Communist Party of China, Chiang Kai-shek held a joint conference on national defense here and unanimously adopted the government's decision on an all-round war of resistance; after the victory of the War of Resistance, Gu Shoufu and other Japanese war criminals were tried justly here; during the Negotiations in Nanjing, this was one of the three major meeting places, and Zhou Enlai led the CPC delegation to engage in a head-on confrontation with the Kuomintang here... Combining important historical facts such as the heroic martyrs of Yuhua, the New Fourth Army, and the Battle of Huaihai, the exhibition hall concentrates on displaying important historical events that occurred from 1929 to 1949, turning it into a patriotic education base and a red cultural base. ”
There is a piece of hematite ore weighing 15 tons in the square in front of the Nanjing Iron and Steel Museum, which is the heaviest exhibit in this batch of new museums. Zhang Yan, executive general manager of Jinle Cultural Tourism Company under Nangang Group, introduced, "Nangang was personally signed by Premier Zhou in 1958 to approve the construction documents, which is one of the 'eighteen arhats' of steel in the national strategic layout. From the annual output of 100,000 tons of steel to the current annual output of 10 million tons of steel, the history of NANSCO is also a microcosm of the development of the new Chinese steel industry. In 2018, when the 60th anniversary of Nangang Steel was celebrated, Hainan Iron and Steel Group gave this piece of iron ore as a congratulatory gift to Nangang Steel, and its iron content was tested to reach 58%, which is also the treasure of our museum. ”
On the lightness and thinness of the exhibits, look at the air tickets treasured in the Nanjing Fire Museum, the flight is the MU7002 flight from Chengdu to Nanjing on May 24, 2008, and the name of the passenger is "HERO". Xue Shi, a first-level assistant of the Organization and Education Department of the Political Department of the Nanjing Fire Brigade, told reporters that after the Wenchuan earthquake in 2008, the Nanjing Fire Brigade sent 151 firefighters in three batches to rush to the rescue and fight for more than ten days and nights.
The most anticipated exhibits are the upcoming Metasequoia "model specimens" (specimens on which a creature is named academically), including specimens of flowers, leaves, and fruits, which will be exhibited in the Nanjing Forestry University Museum. Metasequoia was once thought to have become extinct during the Quaternary glacial period, but caused a sensation in botany in the world in the 1940s when it was discovered in China. Museum director Huang Hong told reporters that in 1946, Zheng Wanjun, a professor at the Forestry Department of the Central University (one of the predecessors of the Southern Forest University), sent people to Hubei Moudaoxi twice to collect specimens and send the specimens to Hu Xianhua in Beiping.
Tell stories from your collections to recreate history
The museum is a public welfare organization that collects, researches and exhibits humanistic and natural heritage, and many exhibits of the seven museums carry the development process of industries, enterprises and universities, and display those unforgettable spirits and memories.
Nanjing Fire Museum displays hundreds of years of firefighting history, the most touching is a group of nanjing fire front since the founding of new China first-class meritorious figures, they witness the fire officers and soldiers to protect the safety of people's lives and property, facing the dangerous retrograde spirit. There are 17 first-class heroes in Nanjing Fire Protection, except for Chen Guisong and Zhang Hengsheng, who have died, and everyone else has left their own foot models. In the exhibition hall, there is a helmet of Ding Lianghao, a first-class hero, who was baked melted and deformed when he fought the fire of Taizhou Deqiao Warehousing Company, when he and his team members risked their lives to close the valve of the flammable and explosive storage tank, which was less than 5 meters away from the flowing fire, writing bravery and loyalty on the front line of life and death.
Nanjing Iron and Steel Museum not only displays 3,000 years of smelting history and 200 years of steel industry history, but also shows the development history of Nangang for more than 60 years. Exhibits and models truly recreate the situation of that year. In 1958, with the rumbling of the mountain and the sound of cannons, the Nangang people embarked on the road of arduous pioneering, and the construction army lived in grass huts, drank the precipitated river water, ate coarse tea and light rice, and built a steel factory with a wheelbarrow, a flat basket, and a pickaxe hammer. A "Xinhua Daily" recorded the news of the commissioning of Jiangsu's first modern blast furnace Nangang No. 2 furnace on July 30, 1959, and the blast furnace's one-week pig iron production was equivalent to the annual output of Jiangsu. Nowadays, Nangang Steel is a leading listed enterprise in the domestic industry, and it is also the most complete production base of fine plates in China.
Suzhou Education Museum is located in the Municipal Cultural Protection Unit Chai Garden, which displays the general history of education in Suzhou. The Hall of Fame restores the scene of Ye Shengtao's study when he was teaching at Wuxian No. 5 Higher Primary School, and the modern hall displays Jiang Shufang's classic family resources to support Suzhou's first new-style girls' primary school, Lanling Girls' School... A number of outstanding figures have opened the road of modern education in Suzhou, leaving nearly 200 century-old famous schools for Suzhou, and 150 academicians of the two academies have come out of Suzhou.
The herbarium of trees in the Nanjing Forestry University Museum has a history of more than 100 years and has a collection of 130,000 tree specimens, many of which were discovered by a group of founders of modern Chinese botany who worked at the university. For example, the endangered tree species found in Nanjing's Shogun Mountain in 1927, the Chinese endemic tree species - the scale hammer tree; the "Baohua Magnolia" discovered in Jurong Baohua Mountain in 1933, which is as rare as a giant panda, and together with the Chinese tiger and phoenix butterfly, it has become a biological business card of Jiangsu. Other plants are named after experts, such as the endangered banana tree distributed in Hainan and Guangxi, also known as "Qian's wood" in honor of Qian Chongshu; the rare Huan Yong wood is distributed in the limestone mountains of Guangxi and Guizhou, named in honor of Chen Huanyong. "These stories are rarely known, but they should not be forgotten." Huang Hong said.
Strive to "break the circle" and integrate into the big picture
How far can a museum's function be expanded? These new museums are striving to "break the circle" in the overall pattern of integration into the comprehensive development of society.
From the opening of the museum in June last year to the end of the year, the Grand Canal Museum of China was actually open for 123 days, with more than 870,000 visitors, of which half of the local audience and foreign audiences in Yangzhou accounted for half, and young people under the age of 35 accounted for 70%. Nowadays, the museum releases 10,000 reservation places every day, visitors can taste this "canal encyclopedia" in the exhibition hall, immerse themselves in the 20-meter-long sand spaceship, experience the poetic canal culture in the digital exhibition hall, experience the life on both sides of the ancient canal on the canal street, and teenagers can also incarnate as the Ming Dynasty water supervision officials to have a "two-dimensional + ancient style" style escape room.
"ZhongyunBo has become a must-visit to Yangzhou and a cultural living room frequented by Yangzhou locals." We hope that the museum is fashionable, young and vibrant, and the audience can come here to understand the history and culture, taste food, watch intangible cultural heritage performances, and have an immersive experience, which requires the museum's focused services to be more meticulous and can 'drain' the city's development. For example, Director Zheng Jing said that the Metropolitan Museum of Art generated $946 million in revenue for New York in 2015, and the local direct tax benefited $94.6 million. In China, the Nanjing Museum generated 1.619 billion yuan of tourism revenue for Nanjing in 2018, and its comprehensive contribution to GDP reached 2.6956 billion yuan.
Becoming a new landmark and a famous tourist destination in China's Grand Canal Cultural Belt gives people one more reason to come to Yangzhou – this is the vision released by the Yangzhou China Grand Canal Museum when it opened. From the beginning of the design, the integration of culture and tourism to promote local development has been included in the goal of the museum. What is a good museum? Zheng Jing believes that the Grand Canal Museum of China should achieve four-in-one, that is, to serve the construction of the national Grand Canal Cultural Belt, integrate into the coordinated development of local economy and society, provide high-quality public cultural services, and create a well-known tourist destination.
Dafeng Shanghai Farm, where the Dafeng Shanghai Zhiqing Memorial Hall is located, is an enclave of Shanghai in Jiangsu. In 1950, Chen Yi, then mayor of Shanghai, personally planned the reclamation area, and from 1968 to 1978, nearly 85,000 young intellectuals from Shanghai came to this yellow beach to sweat and dedicate their youth. The memorial hall has a collection of more than 40,000 physical objects for the life, production and study of the young people in that year, each of which has a master, and the pieces are originals, and the history of that period is reproduced on the wall and in the exhibition cabinet. The main hall of the Zhiqing Memorial Hall - the former site of the Yuanhua Field Department was designed by former Soviet engineers; the tiger stove was a stove and two pots, and the stove fire was endless day and night to ensure that each Zhiqing each person flushed a bottle of boiling water with a ticket for drinking and washing at work; the Yuanhua bathroom was built in the form of an old Shanghai public bath, which preserved the lifestyle of Shanghai's "incubation bathhouse" for the young people...
Ren Wancun, head of the memorial scenic spot management company, told reporters that as a 4A-level scenic spot, the memorial hall also carries out functional development around the theme of Zhiqing, such as agricultural experience, parent-child camping, survival skills training, etc. It is also the only film and television shooting base of Zhiqing theme in East China, through the immersive script experience, tourists can personally feel the scenes of agricultural reclamation and zhiqing labor and life, and experience the hardships and difficulties. In addition, it can also carry out bonfire evenings, recreational fishing and other activities, with supporting facilities such as hotels, small kitchens, homestays, and neighborhoods. "From March to May this year, 5,000 primary and secondary school students in the city will come here to carry out labor practice." Ren Wancun said, "Here has been rid of the dependence on tickets, secondary consumption is the main income." When the scenic spot opened for operation 10 years ago, the government needed to subsidize 4.5 million yuan per year, while last year's scenic spot revenue reached 5 million yuan, which showed the contribution of a museum to the local economy, global tourism and cultural construction from one side. ”
The construction and management concept of the museum has been continuously improved, making it not only a cultural temple and a public cultural space, but also its function has been continuously expanded from the beginning of cultural education and "broken the circle", providing more kinetic energy for the comprehensive development of the economy and society.
(Source: Xinhua Daily)
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