With more and more choices of automotive products, consumers are more rational in purchasing cars, in addition to appearance, space, performance, and more and more attention to the retention rate and durability of vehicles. Focusing on the SUV market, small SUVs are favored by young consumers for their flexibility, large space, and strong performance. In this segment, Dongfeng Honda XR-V has always been among the best with high sales volume and high retention rate.
Since being put on the market in 2014, XR-V has led the development trend of the small SUV market with avant-garde and personality characteristics; in 2019, XR-V has been renewed, bringing new choices for young consumers; until 2021, XR-V has sold one million, becoming the first joint venture small SUV to unlock million sales, in addition, its retention rate has ranked first in the small SUV camp for 5 consecutive years. Over the years, XR-V has maintained a leading position in sales, image and user reputation, and is a well-deserved king. What made the XR-V the benchmark and set it apart from the crowd?
Fashion appearance, jinzhi connotation
In today's consumer market, whoever grasps the preferences of young people can take the lead in "attacking the city". When most SUVs are still stuck in the thick, muscular aesthetic, Dongfeng Honda first threw an olive branch to the young group, and the high-value, ultra-dynamic fashion small SUV XR-V came into being. Since then, a new consumer trend has swept in the small SUV market.
XR-V's avant-garde and cool appearance is deeply loved by young people after 90 and 95. Blade-style LED headlights, 17-inch blackened aluminum wheels, silver metallic exterior mirrors and dual exhaust pipes make the XR-V more stylish and in line with the aesthetics of young people.
With a wheelbase of 2610 mm, the XR-V is the best in its class. Entering the car, thanks to Honda's "MM" design concept (MM concept: Honda's global initiative, the occupant space is larger, the mechanical space is smaller), and the space potential has been greatly released. In particular, the second row of space is spacious and comfortable enough, the rear seats can be divided by 4/6, and the backrest angle is not only adjustable in 2 levels, but also can be placed down on one side and completely flat according to the number of luggage, which is very convenient.
"Buying an engine and sending a car" is enough to see Dongfeng Honda's obsession with athletic performance, and this obsession, even in SUV models, has been reflected. XR-V is equipped with the same 220 Turbo engine as the Civic, with a maximum power of 130kW, a peak torque of 220N·m, and only 8.9 seconds of acceleration per 100 kilometers, and the matching CVT stepless transmission has smooth shifting and flexible handling, making the power output more linear and accelerating smoother. Under the premise of ensuring strong power, the XR-V's comprehensive fuel consumption per 100 kilometers is only 6.1L, which achieves fuel economy and saves the cost of the car.
In terms of safety and intelligence, XR-V introduced the Honda SENSING "Safety Super Sense" system and the Honda CONNECT "Intelligent Guide Interconnection" system. Honda SENSING "Safety Super Sense" system, integrated ACC active cruise control, CMBS collision mitigation braking, FCW pre-collision warning and other systems, can assist drivers and occupants to drive safely; Honda CONNECT "intelligent guidance interconnection" system covers GPS navigation, traffic information road condition retrieval, emergency rescue services, mobile phone interconnection and other functions, providing many humanized services, making travel more intelligent.
Quality assurance, well-known
XR-V can become the benchmark for joint venture small SUVs, in addition to excellent product strength, but also rely on Dongfeng Honda's strong brand power. With more than 6.85 million loyal fans, Dongfeng Honda will sell 793272 vehicles in 2021, and its star models such as CR-V, Civic and XR-V are also "outstanding achievements". In the field of retention rate, dongfeng Honda brand and its CR-V, Civic, XR-V, Alison have won the first place in the market segment retention rate, "5 firsts", is really "tiger"!
Good results are not achieved overnight, relying on Dongfeng Honda's years of deep cultivation in quality. In terms of management system, Dongfeng Honda has established a comprehensive quality management system in the whole value chain of the enterprise from research and development, procurement, vehicle production to after-sales service, and strictly manages it where consumers cannot see. Every vehicle that walks off the production line must be strictly reviewed by professional inspection technicians, and as long as the slightest defect is found, it will be vetoed, the problem will be found and completely solved.
Relying on Dongfeng Honda's strong brand endorsement and excellent product strength, XR-V's benchmarking position has been further consolidated. After seven years of listing, XR-V is truly deserved "leading tide king", "sales king", "word of mouth king", "value preservation king", in the future, under the strict process quality and high standard quality control system of Dongfeng Honda, I believe XR-V will continue to stand at the head of the tide and explore more possibilities.