Product pricing and positioning are one level higher than dolphins, with a range of 430 kilometers, can Volkswagen ID.3 win?
When various car companies are fighting in the fuel vehicle market, Volkswagen has already begun to lay out the field of new energy vehicles to lay the foundation for future electrification transformation. In order to open up the pure electric vehicle market, Volkswagen launched a pure electric vehicle series, named after "ID", from ID.6 to ID.3, all of which entered the market with a new product appearance. However, unlike the market performance of other products under the Volkswagen ID series, the market performance of volkswagen ID.3 has been unsatisfactory, and from the listing to the present, the monthly sales have always been maintained at about 2,000 units. In contrast, the competitor bydirected bydie Dolphin, from the listing to the present, has maintained a stable positive growth, in the past January, sales once again exceeded 10,000.
However, the Volkswagen ID.3 is not a small pure electric vehicle, its official positioning is a compact car, the body size length, width and height are: 4261/1778/1568mm, wheelbase 2765mm, not only the size is fully ahead of the BYD Dolphin, even the wheelbase is 65mm more than the Dolphin, it can be seen that in terms of riding space, Volkswagen ID.3 has absolute competitiveness. However, compared with the space, consumers are obviously more concerned about practicality and cost performance, the official guidance price of volkswagen ID.3 is 159,990-17.39 million yuan, and there is no discount on the terminal, while the official guidance price of BYD Dolphin is 10.53-13.72 million yuan, compared with the pricing of BYD Dolphin. However, even so, the Volkswagen ID.3 is better than the Dolphin in terms of endurance, with a range of 430 kilometers and running farther. So, can Volkswagen ID.3 compete head-on with BYD in the new energy vehicle market and successfully win the market?
Let's start with the design analysis of Volkswagen ID.3. Front face part, the new car adopts a more concise and fresh design approach, a section of luminous light strip and the front of the LED light group connected, supplemented by luminous LOGO design, not only high enough recognition, and the visual effect after lighting is also more colorful, in the visual technology sense of the creation, THAND dolphin slightly inferior. In addition, the new car also adopts a new bubble-shaped front surround decoration, which is novel and stylish in design, in line with the aesthetics of most young consumers.
In the side part, the Volkswagen ID.3 is very similar to the BYD Dolphin, and both adopt a two-color body design and a C-pillar corrugated design, as well as a petal pattern two-color wheel shape, only the line style can see a certain difference. Compared with the side shape of the BYD Dolphin, the side design of the Volkswagen ID.3 is more rigid, and the straight shoulder line extends from the fender to the rear LED taillights, which is somewhat similar to the current Volkswagen Golf. In the rear part of the car, the blackened tail box cover looks more personalized, and the rear enveloping paint forms a sharp color difference, which enhances the layering of the rear end. At the same time, the shape of the tail box cover is concave design, with the matrix LED taillight design on both sides of the tail, bringing a lot of visual freshness.
In terms of interior, it can be directly distinguished from the interior materials, it is still a large area of plastic materials, although the interior layout of the new ID series is adopted, the interior materials are still "public", and the grade has felt a certain impact. Fortunately, the interior of the sense of science and technology is well performed, equipped with a new touch-type multi-functional steering wheel, but also equipped with a 5.3-inch LCD instrument and a 10-inch central control screen, the screen UI interface is clear and easy to read, the function is comprehensive, with the integrated physical button design under the central control screen, blind exercise can also be achieved during driving. In addition, the new car also adopts an electronic pocket gear design, which enhances the sense of technology.
In terms of power, the Volkswagen ID.3 series is equipped with a motor with a maximum power of 170 horsepower, and the peak torque can reach 310 Nm, only from the perspective of power parameters, the power performance belongs to the mainstream level of the same level. In terms of endurance, the new car is equipped with a caterary lithium battery in the Ningde era, the battery capacity is 57.3kWh, the pure electric endurance can reach 430 kilometers, and the whole series supports fast charging, and the power from 0-80% only takes 0.67 hours, which is practical. In addition, the car is equipped with L2 level automatic driving assistance system as standard.
epilogue
Combined with the product pricing of Volkswagen ID.3, the market positioning of new cars is clear, in the field of compact pure electric cars, sufficient space, small body, sufficient battery life, etc. are the product highlights of Volkswagen ID.3, and at the same time, in the creation of a sense of science and technology, Volkswagen ID.3 shows Volkswagen's unique design style, which has a certain attraction for young consumers. However, compared with BYD Dolphin, Volkswagen ID.3 is still almost interesting in terms of materials, the pricing is high, if it can pull the terminal price down to about 130,000 yuan, there may be better market performance.