I don't know when it started, and the young people around me stopped discussing joint venture SUVs. In particular, the joint venture mid-level SUV, once a representative of "young and promising", has become a symbol of "middle age".
Have young people changed? No, it's the joint venture mid-level SUV that's slower.
In the current joint venture SUV market, it is too difficult to buy a mid-level SUV with high comprehensive quality and juvenile feeling within a budget of 200,000 yuan. From the Japanese Shuangtian to the north and south masses, they are always giving consumers "multiple choice questions". Want to have a bigger space, buy CR-V, Haoying, Veranda, RAV4, Tiguan L, Tanyue, basically can only start with low-end models, to face not inside. Want to configure a little higher, buy Binzhi, XR-V, Ruifang, Fenglanda, Tujiao, Explorator, 160,000 high or top matching is basically no problem, but space downgrade is already doomed.
The atmosphere and handsome appearance, spacious and comfortable space, and the new experience brought by new technology are still the hearts of young people. Mainstream joint venture brands with history, technology and quality, such as Japanese, German and American, still occupy a place in the hearts of young people. But the relationship between the two sides has changed from persistence and love to uncertainty. At the same time, a large wave of new forces of car companies have made high-profile appearances on the new wave of science and technology, from car-making concepts to future design, from intelligent cockpits to intelligent driving, with a variety of new visions, new technologies, new experiences, tempting young people who pursue freshness and excitement.
From the Honda CR-V, who is known as the pioneer of urban SUVs, we can feel this change more clearly. "CR-V" full English name is "comfortable runabout-vehicle", adhering to the development concept of "no matter when, wherever, can be easy and happy to drive", this generation of CR-V in 2012 when it was first launched, with a young and dynamic avant-garde design and leading the same level of space experience and technology configuration, instantly captured the hearts of young people. In the past 10 years, the models have been continuously upgraded, ranking the forefront of the 200,000 yuan SUV market sales all year round, and have become the first choice for many people to buy cars with economy and practicality.
Today, this generation of CR-V has entered the end of the product life cycle and no longer meets the expectations of contemporary young people for "young and promising", but the end of the old era often means the beginning of a new era. In the face of the change of young people and the provocation of new forces, the joint venture brand did not choose to lie flat, and some traditional factories with deep accumulation have taken the lead in arriving on the battlefield with the "new strength" of innate rebellion. In 2022, With wide-body design, pioneering technology, and high-energy quality, Ford Lingrui is committed to creating a new young ICON in the 180,000-yuan joint venture intermediate SUV market with product strength and value that can be called a dimensionality reduction blow.
If Honda was a blockbuster in the SUV field with the CR-V, then Ford's professionalism and leadership in the SUV field are also unique in the world. Before the concept of an SUV (Sport Utility Vehicle) appeared, Ford pioneered the concept of Sport Utility, combining the passion for sport with the concept of spaciousness and comfort. While inheriting the genes and design essence of Ford's professional SUV, Ford Lingrui will also pinch the preferences of China's new generation of young people to death. The styling design based on the "potential energy aesthetic" meets the expectations of young people for personalization and sportsmanship. The atmospheric front face, smooth lines, wide body, all-inclusive doors, ultra-low vehicle wind resistance of 0.318, and the leading 6.4° front field of view angle of the same class are all releasing a signal to young people, "Drive on me, and go handsomely!" ”
For the large space that young people expect, Ford Lingrui challenged the limits of mid-level SUVs with a wide-body design. The widest body of the 1935mm class, combined with the ultra-long wheelbase of 2726mm, brings not only the visual "big", but also the "coolness" of the experience. For example, the rear space that makes the SUV model the most "headache", Ford Lingrui has achieved 117mm of rear knee space and 295mm of rear aisle size through repeated optimization and adjustment of the H point of the seat. The two data of CR-V are 63.4mm and 260mm respectively, which has to be lamented by people as "fearsome afterlife".
Ford Lingrui is positioned as a "wide-body high-energy pioneer SUV", where "high energy" is not only a high-potential energy wide-body design, but also includes the high-intelligence technology experience that young people pay the most attention to. In terms of intelligent vehicle-machine interconnection, it not only has a double 12.3-inch suspension integrated intelligent connection screen, which supports lane-level accurate AR real-world navigation, but also the latest generation of Tencent TAI4.0 intelligent car machine system is equipped as standard. This also means that in addition to the current built-in more than 100 software applications covering all aspects of travel life, with the continuous iterative upgrading of the system, young people will enjoy more than a car, but also a huge and constantly updated smart travel service system.
In terms of intelligent driving, Ford Lingrui adopts a high-specification hardware configuration of intelligent car level, and the whole series is equipped with The Ford Co-pilot 360 Intelligent Driving Assistance System as standard, which supports more than 20 Intelligent Driving Assistance functions. In addition, we also saw some high-end intelligent cars on the Ford Lingrui "black technology", such as Tesla's same "intelligent lane change assist - lighting change function", the integration of visual APA5.0 intelligent parking system, etc., which can be said to refresh everyone's understanding of the intelligence of joint venture brand fuel vehicles.
Although it is cruel, the gap between the Honda CR-V and Ford Lingrui in intelligence is not a star and a half, but more like a comparison between feature phones and smartphones. Some people may say that this kind of intergenerational comparison is not fair, but the market itself is so cruel and realistic, young people will always pursue newer, as long as it is better.
summary:
Ford Lingrui, who came for young people, wants to become a young and promising new flag bearer of the joint venture mid-size SUV, and the dimensionality reduction strike of product strength is the fastest and most effective means. From Ford Lingrui, we also see the firm determination and action of Jiangling Ford Technology to be a "challenger" in the joint venture SUV market, as well as the courage to subvert the tradition and break the routine. But just like young people acting, they always have to experience the critical eyes of all parties, from the current point of view, this challenger has shown enough sincerity, and then, wait for the final pricing of the new car to be announced, looking forward to bringing us more surprises.