With the rising demand for consumers, more and more people began to continuously improve the requirements for products, especially with the strong addition of domestic independent brands, so that more people began to focus on cost performance, configuration and materials, etc., because on the premise of the same price, domestic independent brand models are much more mainstream than joint venture cars, intelligent configuration is more full, using this misplaced competition to capture consumers is really attractive. In the same way, in the luxury car market, in addition to Mercedes-Benz, BMW, Audi, other luxury brands are really difficult to have a big sales breakthrough, so in order to survive better in the market, they can only rely on cost performance to attract consumers, in our cognition, Cadillac is typical, especially its flagship car CT6, has a very obvious positioning downgrade, . And the car I want to introduce today is also a very cost-effective luxury car, it is nearly 5 meters long, the entry is 2.0T+8AT, only more than 200,000 but there are 128 colors of atmosphere lights.
This car is Lincoln's latest model Lincoln Z, as one of the three major luxury brands in the United States, Lincoln should be regarded as a very complete product system, and the most powerful, because it has positioned models from hundreds of thousands to millions, which is enough to prove its status. It's just that Lincoln didn't pay much attention to the domestic market in the early years, not only in the domestic market model layout is relatively small, but also many also adhere to pure imports, which increases its cost is difficult to compete with competitors at the same level, so the early Lincoln's presence in the domestic market is very low. But now Lincoln also fully recognizes a little, so it will be a lot of models domestic, such as adventurers, navigators, etc. is typical, especially the adventurer this car, with the cost performance has been in the market has gained a good recognition, single month sales are also thousands of units, based on its brand audience, has been very good. This time, Lincoln has brought a model with a product strength that has crossed the level, which is the Lincoln Z.
The positioning price of this car is not high, the pre-sale price is 25.5 - 34.20 million, this price is only one level higher than the ordinary B-class sedan, but it is one level lower than the BMW 3 Series, Audi A4L and Mercedes-Benz C-class, and this car is still a pre-sale guidance price, and there must be a certain positioning downgrade in the follow-up, then after the positioning down, this car is more cost-effective. So in such a positioning range, does this car have any hope of competing for BBA players at the same price? Personally, I think its listing can give consumers more choices, but it is still difficult to compete with the BMW 3 Series, Audi A4L and Mercedes-Benz C-Class, after all, its brand audience has not yet reached such a high height. However, I have every reason to believe that this car can slowly accumulate word of mouth like the Lincoln adventurer, and then reach thousands of units in sales, because the product strength of this car is very good, and now let me take you to a brief understanding of this car.
Let's first look at this car from the appearance, first of all, on the front face, in my personal aesthetic, this car is not particularly good-looking, its grille is blackened treatment, and dotted with some small trims on the top, adding a certain fashion charm. But the most characteristic is the middle of the logo and through the light strip connection, which is a more expressive design, if not this, I really think this front face and The Besturn model is very close, lacking a certain sense of luxury. On the side of the body, its entire body is well modified, with a certain slip of the handle to make it look more sporty, not only that, the hidden door handle also adds a mainstream feature to it. The design comes to the tail, the through-type light strip highlights the design sense of this car, the high-end atmosphere is very strong, combined with the presentation of "ducktail", the sporty atmosphere is also jumping on the paper. Finally, the body size, the length, width and height of this car are 4982/1865/1485mm, the wheelbase is 2930mm, this body size data is very excellent, close to 5 meters in length highlights the sense of luxury.
Into the car, the interior design, this car really surprised me, as a luxury brand, it is really attached to the consumption preferences of our people, it uses a penetrating siamese large screen, the technology content is very high, I remember the previous large screen design in the ideal ONE just debuted, it captured the consumer's heart, so this design is ahead of the starting line. Similarly, the car also uses a button shift, after a bright piano paint treatment, looks very advanced, in addition, it also has touch buttons below, adding to its futuristic elements. As for the configuration, this car is really strong, it has 6 airbags, tire pressure display, road traffic sign recognition, active closed grille, remote start, active noise reduction, imitation leather seats, voice recognition, 128 color atmosphere lights, multi-layer soundproof glass, etc., in the configuration has been ahead of the same price BBA model a lot, I personally think this is also one of its strong places, after all, now consumers like to configure high models.
In terms of power, the car is equipped with a 2.0T turbocharged engine, which has a maximum of 246 horsepower, matching the 8-speed automatic transmission, under such a set of power, the car's 100 km acceleration is only 6.8S, and the 100 km fuel consumption is only 7.36L. In terms of power data is very good, because we can see the same level of BMW 3 Series and Audi A4L, BMW 3 Series although equipped with 2.0T, but its low-power 2.0T is only 184 horsepower, which is a significant gap, but BMW's ZF 8AT is still very smooth, this is undeniable. And like the Audi A4L, its low-power 2.0T is only 190 horsepower, and it matches a seven-speed dual-clutch gearbox, to be honest, since it is up to the standard of luxury brands, it also uses a dual-clutch transmission, which is really a little bit worse. So on the whole, the power of this car is very conscientious, it will not give you a low-power engine because you are low-ended, it is the standard high-power engine of the whole series.
In general, whether it is the civilian market or the luxury market, the competition for models is fierce, so if you want to get a piece of the "cake" in the market, then you must have your own product characteristics, so that you can absorb the target audience. Let's look at this Lincoln Z, its product advantages and product features are obvious, first of all, it is a luxury brand, but the positioning price is not high, which is its first advantage. Secondly, its body size has a cross-level performance, and the body length of nearly 5 meters can really be considered very strong at this price point. In the end, its power and configuration are also very good, all of which are 2.0T engines, 8AT gearboxes, and the configuration is almost full. So based on these points, the cost performance of this car is very high, if there is a certain positioning downgrade in the later stage, then this car is more cost-effective, I don't know if you all think so, do you think it is worth it to choose such a car for more than 250,000 people?