Text/Paula
Yesterday, BYD Group released a new LOGO and strongly appeared on the Weibo hot search list, causing extensive discussion. Not only is the new LOGO renewed, but bydir's january sales are equally dazzling.
According to BYD's official data, BYD's passenger car sales in January this year totaled 95,180 units, an increase of 126.1% year-on-year, of which the sales of new energy vehicles soared, an increase of 367.6% year-on-year, and the sales of new energy passenger cars were 92,926.
From the perspective of national data, domestic new energy vehicles are also in the limelight. In 2021, the cumulative sales volume of the passenger car market was 20.146 million units, an increase of 4.4% year-on-year, and the new energy vehicles were 3.312 million units, an increase of 181% year-on-year.
BYD successfully defended the title of new energy champion
According to the data released by the Association, in january 2022, IND won the first place in the sales ranking of new energy manufacturers, and the gap with SAIC-GM-Wuling also expanded to 63,065 vehicles. Among the top 15, domestic independent brands occupy 11 seats, while Tesla fell out of the top three in China and was overtaken by SAIC-GM-Wuling and Chery Automobile. In January this year, the sales of new energy vehicles of domestic brands were really good, except for SAIC-GM-Wuling, which fell by 1%, and the other fourteen manufacturers were all growing to varying degrees.
Among them, BYD DM hybrid models sold a total of 46,540 vehicles in January; of which EV pure electric models sold a total of 46,386 vehicles in January; from the specific data, the Sales of the Qin Family led the sales of the Dynasty series, with a total of 26,542 units sold in January, of which qin PLUS DM-i increased by 6.7% month-on-month. The second is the Song family, with a total of 22,449 units sold in January, and the Song EV increased by 3093.3% year-on-year. The remaining Han family and dolphins sold more than 10,000 yuan in January, achieving year-on-year growth. Although the Yuan family does not have very bright results in the entire series, compared with the same class of cars, the strength is quite good, and the yuan PLUS, which will be officially listed this Saturday, has exceeded 20,000 pre-sale orders, and the results are remarkable.
Adhere to technological innovation and consolidate the position of leader
BYD continues to innovate and grasp every detail, which has also helped BYD win the top sales for many years.
Self-sufficient chip supply
According to reports, at the end of January 2022, BYD Semiconductor Co., Ltd.'s ChiNext IPO application was approved, and BYD Semiconductor will become the first A-share listed company with an on-board chip. According to public financial information, since 2018, 60% of BYD Semiconductor's revenue has come from the parent company. In the absence of chips faced by many enterprises in new energy vehicles, BYD's self-sufficiency success has allowed BYD to successfully survive this difficulty.
"Blade Safety"
It is believed that many users choose BYD new energy vehicles because of the lithium iron phosphate blade battery it is equipped with, and the release and application of blade batteries has also become the key to BYD new energy vehicles to win the market. The news of spontaneous combustion of new energy vehicles is not uncommon, but safer, more stable, and stronger temperature-controlled blade batteries can achieve smokeless and open flame after collision, thereby improving the safety of BYD models.
BYD e platform 3.0 + DM-i super hybrid technology
BYD e platform 3.0 is known as the cradle of the next generation of intelligent electric vehicles, which combines the four advantages of intelligence, efficiency, safety and aesthetics.
It has been officially announced that it will be installed in the new model of the Yuan PLUS. DM-i super hybrid technology, as a blockbuster technology released by BYD, can achieve high endurance and low fuel consumption, while having fast charging capability, and it takes only half an hour for the power to go from 30%-80%.
Third, the price rises, subsidies shrink, whether BYD can achieve this year's target
In 2021, BYD sold 730,093 vehicles, an increase of 75.4% year-on-year; of which the annual sales of new energy passenger cars were 59,3745 units, a year-on-year surge of 231.6%, becoming the leader of new energy vehicles in China. In 2022, BYD's sales target for new energy vehicles is between 1.1 and 1.2 million units, and the sales of pure electric vehicles and plug-in models account for half of each.
As mentioned above, BYD's new energy series in January this year has achieved very good results, and if you look at this trend, BYD can exceed the task this year. However, in the face of rising prices and subsidies reduction, some people are worried that the overall sales of new energy vehicles will decline because of these factors, but Cui Dongshu, secretary general of the Association of Passenger Vehicles, said: The slight price increase of new energy will not affect sales, and the sales of new energy passenger vehicles are expected to reach 5.5 million in 2022, continuing to achieve a high growth rate of about 70%.
In January this year, retail sales in the new energy market reached 343,000 units, with a penetration rate of 16.5%, an increase of 129.2% year-on-year. The Association believes that sales of new energy passenger vehicles will increase to 5.5 million units this year, and the penetration rate will continue to rise, reaching 25%.
Overall, BYD's sales this year are expected to reach the set target, and may even achieve a bigger breakthrough. Wang Chuanfu, chairman and president of BYD, said in his speech in the New Year of the Tiger: "BYD must not only grasp the correct strategic direction, but also achieve the ultimate in details, achieve 'to the vast and subtle', and create a century-old store and a century-old brand." ”
Write at the end
BYD released a new LOGO also expressed BYD's new year atmosphere, with the announcement of BYD's January sales, BYD started this year's opening, and a number of models to be listed will also bring stronger vitality to BYD.