Entering 2022, as the global chip shortage crisis gradually eases, China's auto market will continue to pick up.
According to the data of the Federation of Passenger Vehicles, the production and sales of domestic passenger cars have maintained growth in January this year, especially the performance of Chinese car brands is very strong, which has made many joint venture brands feel great pressure. What the specific situation is, let's take a look at it now.
Chinese brands have made history, with the top three occupying 2 seats for the first time
In January this year, the top three pattern of the passenger car market changed dramatically. According to the data released by Jiaotong Compulsory Insurance, in January this year, the top 5 car brands in terms of sales were SAIC Volkswagen, Geely Automobile, Changan Automobile, FAW-Volkswagen and Dongfeng Nissan. This is the first time that Chinese car companies have occupied two places in the top 3 of manufacturers' sales, which can be called a milestone event in the history of Chinese brand development.
At the same time, the data of the Association also shows that the sales of Chinese brands reached 940,000 vehicles in January, an increase of 11% year-on-year, surpassing mainstream joint venture brands for the first time (860,000 vehicles sold in January, down 17% year-on-year) and becoming the main driving force in China's auto market.
At present, the market share of Local Brands in China has risen to 45.5%, an increase of 6.4% year-on-year, and an increase of 4.5% over the market share of 41% in 2021.
The reason for the sharp increase in the share of Chinese brands is inseparable from the strong performance of The head car companies of Chinese brands. In January this year, Changan Automobile, BYD and other car companies have achieved substantial growth, and the momentum is very brave.
Among them, Changan's terminal sales exceeded 110,000 units in January, reaching 112,448 units, an increase of 13.08% month-on-month, and its CS series, Yidong series and UNI series models are widely loved by consumers. With the "explosive product system" and the long-term sales leadership in multiple market segments, Changan Automobile has laid a strong industry position for domestic brands in one fell swoop.
Of course, in addition to the super performance of Changan Automobile, the veteran independent "one brother" Geely is not willing to show weakness, and its China Star high-end series and Lynk & Co brands have maintained stable play, and the trend of high-end is obvious.
Geely's vehicle sales in January reached 125,000 units, up 9.39% month-on-month, and only about 4,000 units away from SAIC Volkswagen. Judging from the current situation, the head Chinese brand has been competing head-on with the mainstream joint venture brand. In the future, Geely is also expected to compete with SAIC Volkswagen for the top spot.
The overall pressure of the joint venture, BMW Brilliance broke through
Compared with the scenery of Chinese brands, the joint venture brand is somewhat bleak. In the top ten sales rankings of this compulsory insurance, the mainstream joint venture brands except GAC Toyota, the rest fell by more than 20%.
Among them, FAW-Volkswagen, which once dominated the Chinese auto market, only had terminal sales of 99,940 vehicles in January, down 27.29% year-on-year and 8.45% month-on-month, ranking 4th, and there is a big gap between saic and Volkswagen.
The market share of automobile brands in 2022 and 2021 is compared with that month
Although SAIC Volkswagen continues to remain the first, its sales data and market share have declined significantly compared with last year; similarly, dongfeng Nissan and SAIC-GM Buick are generally the same. Although these three car companies have hot models such as Langyi, Xuanyi and GL8 as support, in the face of the accelerating pace of attack by Chinese brands, some joint venture car companies want to return to the state of the peak period, and there are still obstacles and long.
Unlike the downturn of mainstream joint venture car companies, luxury brands have also shown strong resilience. In January, BMW Brilliance ushered in a big explosion, with sales soaring 111.95% month-on-month to 90,672 units, ranking among the top 10 manufacturers in retail sales – you know, this is also unprecedented.
In January, the sales volume of BMW 5 Series and BMW 3 Series exceeded 24,000 units, and the market performance was very active. I have to say that with the upgrading of consumption, luxury brands have begun to enter the eyes of the Chinese people.
The rise of Chinese brands and the penetration of luxury brands will have an impact on mainstream joint venture brands, and it is foreseeable that the pattern of the domestic auto market will undergo greater changes in the future. As for whether Chinese brands can make breakthroughs and whether mainstream joint venture brands can reshuffle their cards, they may have to win or lose in the new energy track.
PHEV sales doubled,
Chinese brands dominate the list of new energy
Following the handing over of the eye-catching report card in 2021, entering 2022, the new energy vehicle market has continued its high-speed trend. According to data from the China Automobile Association, in January 2022, domestic new energy vehicle sales were 430,000 units, an increase of 135.8% year-on-year.
In terms of models, plug-in hybrid vehicles (PHEV) sales increased significantly, with sales of 85,000 units in January, an increase of 200% year-on-year, far exceeding the 127% growth rate of pure electric vehicles (BEVs).
Although there is still a large distance between PHEV and BEV in terms of total sales, in the TOP 10 sales of new energy vehicles released by Compulsory Traffic Insurance, PHEV models and BEV models have shown a "five-five-open" situation.
In addition, in this list, new energy models from Chinese brands occupy 9 seats, of which 5 models have sold more than 10,000 in a single month, holding an absolute advantage. In the top 10 or even the top 15, no joint venture brand products have been seen.
The data of the Association also pointed out that the penetration of the new energy market in January reached 16.6%, an increase of 10 percentage points over the same period last year. The monthly penetration rate of Chinese brands is as high as 31%, followed by 10.2% of luxury new energy vehicles, while the penetration rate of mainstream joint venture brands of new energy vehicles is only 2.5%.
It can be seen that the improvement of Chinese brands is becoming more and more obvious, whether it is products, sales or brand image, they have begun to surpass the joint venture brand, especially in the new energy track, Chinese brands have achieved a first-mover advantage, if the joint venture brand can not catch up in time, its situation will be precarious.
Text | Huluwa
(This article is the author's personal opinion only and does not represent the position of DearAuto.) )
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Mr. Li Guoyong of Guangdong Green Law Firm