Shooting, writing, | Chu Yunwen
As consumer groups become younger, people increasingly want their cars to become individual and bring enough happiness to their daily car life, when you ask: "What is happiness?" "It's very simple, when you drive this car, you can get a long-lost excitement and make your adrenaline rise.
We can sum this up as "Happy Happy!" For this, strong power and movement control are the characteristics of the vehicle, but at this time there is another problem in front of us, this "happiness" is often linked to the thickness of the renminbi.
150,000 is the price range that many young consumers pay attention to, and the products are also dazzling, many joint venture products once became the first choice of consumers, but the 1.5L or 2.0L naturally aspirated engine seems to have more than enough and insufficient strength in the face of strong power demand, wanting a larger displacement? Sorry, the price is far beyond budget.
Is it true that price and power are doomed to "fish and bear paws can not have both?" "The answer is of course no, the progress of independent brands in recent years is obvious to all, whether in the field of technology or design, have begun to dominate the right to speak in this price range, UNI-T is one of the representative models."
UNI-T is positioned as a sportY SUV, can it prove its strength in the face of many joint ventures marked with "sports labels"? We might as well compete with the benchmark Model mazda CX-4 in this space.
In this regard, we selected the following two versions of the two models, namely the Changan UNI-T Pilot Model priced at 144,900 yuan, and the Mazda CX-4 Blue Sky Fearless Version priced at 215,800 yuan. The reason for choosing the top CX-4, which costs more than 200,000 yuan, is to see if the strength of UNI-T is hard enough.
Let young people happily pay out of their pockets
The rejuvenation of design is what every brand is trying to do at this point in time, which is actually the same meaning as "people rely on clothing", through the simplest and most direct way, quickly attract the attention of consumers.
Mazda CX-4 can be said to be a sporty model in this class, and it is very interesting that the CX-4, as a Special Chinese car, once made overseas consumers look envious, which also showed the recognition of many consumers for its "soul" design.
Long front, small side windows, with larger size of the wheel eyebrows, highlighting the design attributes of the vehicle biased to the movement, slender proportions also make this SUV look more dynamic, and the slope of the rear window also makes it more agile, compared to some other Japanese SUVs, CX-4 can be said to be one of the models with higher appearance.
But there is a saying that there is no harm without contrast, when you park UNI-T and CX-4 together, Mazda's design becomes "simple", in fact, in my opinion, how to accurately describe the design of UNI-T? Perhaps it is most appropriate to think of it as an official mass-produced "modified car".
The design of UNI-T does not hide the sharp edge at all, and even through some details, it further enlarges its own "sharp edge". The UNI-T doesn't look as slender as the CX-4, but it gives a stronger sense of power, and the new Ionic Blue Two-Tone Body Option Bag continues to enhance the visual senses!
If CX-4 is to sport the SUV, then UNI-T may be the sport model SUV, for the elements that young people like at the moment, there are obvious embodiments in the UNI-T, no border front, blade-like encirclement, large size of the tail and diffuser, the sports atmosphere is absolutely full.
Pictured above is the UNI-T Sport Edition
I believe that no one will refuse such a personalized design, and among the models in the same category, I have not yet found a product that can be compared with UNI-T, and the 2022 UNI-T also has a sport version for consumers to choose from, and the kit on the body will be more radical.
This is also reflected in the interior part of the vehicle, where the Mazda CX-4 and UNI-T are like products of two eras. CX-4 adopts the traditional central control layout, mechanical gear, mechanical instrument, the middle is equipped with a floating central control screen, the bottom is the traditional button, very typical Japanese style, everything is practical, without any modification.
Looking at UNI-T, the 12.3-inch dual screen is combined with the metal textured trim, the suspended electronic gear handle under the central control is really love, and the entire interior is also equipped with jumping color embellishments, which form a clear echo with the design style of the outside.
The most important point is that UNI-T should be ahead of its competitors in terms of configuration and intelligence. Convenience and smart configurations such as gesture control, facial recognition, OTA upgrades, wireless phone charging, built-in dashcams, and remote vehicle starters that young people love only appear in UNI-T's configuration sheet.
UNI-T can be said to be a model that exudes youthful appeal from the inside out, whether it is the ultimate, advanced vehicle design, or the configuration that young consumers value and often use every day, it is ahead of Mazda's CX-4, which is also one of the prerequisite factors for UNI-T to stand out among many opponents at this level.
Want to be happy? Fast is first and foremost!
If dynamic design is the first element to capture young consumers, then the movement gene contained in the vehicle is the fundamental to providing happiness for consumers, and it is necessary to pay attention to the power system of the vehicle at this time.
The first thing to mention is that if the price is limited to 150,000 yuan, mazda CX-4 only has a 2.0L naturally aspirated engine, and the lowest price of the 2.5L engine model is 179,800 yuan, so from the cost-effective level, UNI-T's 2.0T engine has enough advantages.
UNI-T's Blue Whale 2.0T power is well ahead of the CX-4
Let's look at the parameters first, the Mazda CX-4 engine can provide a maximum of 192 horsepower (6100 rpm) and 252 N·m (4000 rpm) peak torque, UNI-T can bring a maximum of 233 horsepower (5500 rpm) and 390 N·m (1900-3300 rpm) peak torque, although the CX-4 has a larger displacement, but at the data level it is crushed by UNI-T.
And we also need to pay attention to a point, that is, the peak torque of UNI-T can be released at 1900 rpm, so the advantage is that we do not have to wait for the speed to increase, and we can get faster and more agile power response when driving every day.
It just so happens that these two cars have experienced before, it is undeniable that both cars are very well adjusted in terms of dynamics on the market, Mazda CX-4 is a model that is very suitable for the driver to control, the naturally aspirated engine and the 6AT can bring a very linear power output, acceleration, parallel and other actions are completed very smoothly.
Mazda's 2.5L naturally aspirated engine
Relatively lack of passion and fun
But the 2.5L engine feels more calm, relatively lacking some passion, especially in the current market turbocharged engine more and more, this 2.5L engine has been slightly tired. In contrast, UNI-T can be said to have made the vehicle have greater vitality on the basis of having the advantages of CX-4.
The 2.0T engine is different from the small displacement engine, because it has a displacement as a support, so the feeling of turbine intervention will be weakened, and as mentioned earlier, it can reach the peak torque at 1900 rpm, so the entire vehicle in the driving process, the engine and the 8AT gearbox tacit cooperation makes each acceleration faster and more agile.
Think about our daily use of the car scene, at the start of the traffic light, presumably no one wants to watch the other cars around them quickly drive away from the side, and they are struggling to "squirm", at this time they need power as a support, in addition, UNI-T's set of powertrains accelerates on the way, basically the driver has the idea of overtaking, and the vehicle will respond immediately.
UNI-T tires are available in 245/55 R20
Capable of bringing higher limits to the vehicle
In addition, both cars use the suspension structure of the front McPherson and the rear multi-link, but the UNI-T uses 245/55 R20 tires in terms of tires, which have better grip than the Mazda CX-4's 225/55 R19, and the vehicle has better grip when changing lines.
The overall driving experience of the UNI-T will be more inclined to a sports sedan than an SUV, and when cornering, the tight suspension and wider tires can firmly grip the vehicle on the ground, and the roll is smaller than that of the CX-4, allowing the driver to have more confidence when driving intensely.
We sometimes say that a good car will definitely make the driver's mouth rise, but when two good cars get together, it is better to make the driver laugh faster, for the CX-4, it may take a while to get along, but UNI-T can make people laugh at the moment of start-up.
It can be said that UNI-T does indeed find out the preferences of young people at present, and now consumers are pursuing a sports atmosphere that is shown from the inside out, and for this kind of group, they will not refuse to adjust more extremely, UNI-T's sports chassis, catapult starting mode and other configurations are eye-catching plus points in their eyes.
Make a car that doesn't hide its edge
The traditional Chinese idea is "introverted, subtle, not revealing but profound", but with the development of the times, the integration of Chinese and Western cultures, the current young people are more and more enthusiastic about the display and release of personality, just like the color and style of clothing are becoming more and more prominent, the trendy shop decoration is becoming more and more distinctive, and niche objects have become the fashion items in people's hearts.
This point is also clearly reflected in automotive products, we can find that niche markets, market segments are gradually favored by consumers, and the voice of conventional and popular products in the market is gradually weakening.
UNI-T has found such changes in the market, different from the traditional models X-RV, CX-4 and other products in the market at this level, and it may not be able to please the current "picky" consumers, but a prominent feature will leave a deep impression and goodwill.
Through differentiated positioning, it is built for the needs of young people, and several key parts such as design, intelligence, and strong power are amplified, which is the fundamental strength of UNI-T to become unique in the compact SUV market. For UNI-T, the task now is to challenge the joint venture, after which it is fully qualified to be challenged. 【iDailycar】