In fact, when it comes to the concept of coupe SUV, I think everyone is not unfamiliar. In 2019, domestic independent brand car companies set off a wave of coupe SUVs, such as Geely Xingyue, Changan CS85, Haval F7x, which now sounds a bit strange models, are the products of that time. Now that three years have passed, these first-generation independent brand coupe SUVs can almost be regarded as "completely destroyed".
The reason for this is that the pricing of these models cannot be accepted by consumers. On the one hand, looking back at these models, they are all modified on the upper body on the basis of traditional SUV models, not sedan SUVs in the traditional sense, and it is more appropriate to call them "spin-off SUV" strictly speaking.
(Table 1)
On the other hand, through the above comparison table, it is not difficult to see that the price of the original self-owned brand coupe SUV is much higher than that of the original traditional model. However, the high "premium" part is not well reflected in the hard power of products such as configuration and adjustment, so it is difficult to impress consumers to pay.
I think what really impresses consumers is a pure coupe SUV developed from scratch. It must have the advantages of "sports car + SUV + sedan" in one, through multi-dimensional cross-border to meet the user's all-round needs, so as to cover the high "premium". But back to the actual situation, the coupe SUV belongs to the niche field of subdivision, and it is difficult to support the high research and development costs without a huge consumer base, so I once thought that the coupe SUV would only be a flash in the pan in the history of independent brands, but with the advent of the Pentium B70S, I found that I was wrong. In this era of blindly following the trend, I did not expect that there were car companies that could calm down and start from scratch, and in three years of grinding a sword to create a pure new national tide coupe SUV, and single-handedly carried the banner of its own brand coupe SUV.
The reason why the B70S is so highly rated is because it really surprised me. As a member of the young group of pan-00s, this car accurately hits our demand points, and it has both "high value" and "high value". If there must be a word to describe it, then I think "true fragrance" is the most appropriate.
First of all, let's talk about its "high value", I have to admit that the concept of "value is justice" has long been rooted in the minds of contemporary young users, so in the past two years, the social software has blown up the trend of "OOTD" (today's wear). As part of OOTD, or a derivative, the car has given birth to many eye-catching designs in recent years with the increasingly strong demand for personalized display of young people. But like the Pentium B70S, which incorporates national trend elements in fashion design, it is still unique. The front face of the divine beast element, the split headlights in the shape of the war, the rear tail lamp inspired by the Great Wall Arrow Stack, the perfect combination of traditional Chinese elements and modern technology, will directly fill the eye-catching sense and recognition, bringing users the strongest fashion out of the street with the trend max+.
In terms of product value, the original coupe SUV of the independent brand can not bring the control comparable to the car, but also sacrifices the comfortable head space of the SUV. The Pentium B70S as a pure coupe SUV has the lowest body shape of the same level, which brings a lot of advantages to the vehicle's center of gravity, wind resistance and other data, coupled with the high-strength and lightweight design of the 4GC series high-performance engine and the AISIN automatic transmission imported from the whole machine, so that the B70S has a control experience comparable to or even beyond the car. The 2750mm extra-long wheelbase determined after repeated calculations and adjustments, as well as the head space 20mm higher than the mid-level sedan B70, also ensure the comfort of the rear occupants.
In addition, the Besturn B70S is equipped with the latest intelligent technology of FAW Besturn, which is leading the industry. L2-level autonomous driving technology, such as 14 ADAS functions such as fully automatic parking, and D-Life 5.2 AI intelligent ecosystem with top "black technology" such as voice command training and tone reproduction. In terms of service guarantee, it also provides sincere care 518 rights and interests + six rights and interests shelf services, from buying a car to maintaining a car, and then to car life, bringing users a high-quality car ownership experience throughout the whole cycle.
Next, back to the pain point of the original independent brand coupe SUV, which is also the question raised by the title of this article, how should a domestic boutique model be priced to be both applauded and seated? I think 13-180,000 is a reasonable pricing range.
From the perspective of the Pentium brand, the price of the B70S as a coupe SUV will definitely be higher than that of the traditional SUV T77 Pro. There is no doubt about this, whether it is the self-owned brand coupe SUV listed above, or the "pioneer" BMW X6 in this segment (X6 guidance price: 76.69-93.69 million yuan, X5 guidance price: 69.99-83.99 million yuan), the pricing strategy of the coupe SUV must be higher. And according to the declaration and publicity of the Ministry of Industry and Information Technology, B70S also provides a higher-level 2.0T power version, so whether it is the price of the entry-level version or the price of the top match, it will definitely break through further on the basis of the T77 Pro.
As for the price span of 50,000 yuan, it refers to the Pentium B70, which was also born from the FMA architecture. Both B70 and B70S adopt the new design language of "Light and Shadow Philosophy" and both provide 1.5T and 2.0T power, which is definitely the popular king in the respective fields of hatchback family cars and coupe SUVs. Therefore, I think that in terms of pricing, it can be used as a certain reference.
From the perspective of external market segments, the mainstream independent brand coupe SUV guidance price range is 120,000-170,000 yuan (reference table 1), and the Pentium B70S is a higher level of existence in terms of brand value or product value, so even if it is slightly higher than them by a few thousand yuan, I think it can also form a "dimensionality reduction strike" effect.
Of course, the price range of 130,000-180,000 is only a conjecture I made, as a company with the brand concept of "continuing to create surprises for users", I believe that the final price and car purchase policy of the Pentium B70S will definitely bring consumers a lot of surprises.
Written in the end: I believe that the Pentium B70S must be one of the most anticipated models for me and everyone to start this year, because its emergence has officially opened the 2.0 era of independent brand coupe SUVs. If you add a reasonable price, it must be able to hand over a promising sales answer. Moreover, I think the B70S will also become a "catfish", forcing the rise of its own brand coupe SUV!