Wuling Hongguang MINI EV, may be many years, the domestic automobile market has the most "mysterious" color of a car, this is a starting range of 120 kilometers, the minimum 28,800 yuan of micro-electric vehicle products, if according to people's requirements for electric vehicle endurance, this car is obviously "unqualified". But the market and consumers for this car and special recognition, sales for a long time high, is another situation, in December 2021, the sales of this car reached a new height, monthly sales reached 55742 units, becoming the first sales in the domestic car field, the Nissan Xuanyi, Volkswagen Langyi left behind, this July 2020 on the market model, did not see any signs of its sales decline, which is still relatively rare in the domestic market.
The so-called seeing is believing, although the sales of Wuling Hongguang MINI EV have reached a terrifying level, but in the mainstream automobile market, we can rarely see the real car of this car, of course, not completely invisible, but in the first and second-tier cities, the probability of seeing is really not high, because similar to Volkswagen Langyi, Nissan Xuanyi, which can sell 40,000 or 50,000 vehicles per month, can basically be seen everywhere in first- and second-tier cities, even if it is a new model that has just been listed. However, the Wuling Hongguang MINI EV is an exception, and the "visibility" of first- and second-tier cities is actually not high. Therefore, it can basically be judged that the huge sales volume of Wuling Hongguang MINI EV must appear in the sinking market, that is, third- and fourth-tier cities and rural areas.
Coincidentally, the Spring Festival of 2022, because the overall work this year was completed earlier, so on the twenty-fifth day of the Waxing Moon, that is, four or five days before the Chinese New Year's Eve, we left the second-tier cities where we had lived for a long time, drove a vehicle back to our hometown, and made a long stay in the county and township of our hometown along the way, purchasing materials, and gathering with old friends. While enjoying the holidays that come early, we also observed how in these places, The Wuling Hongguang MINI EV has completely "conquered" consumers.
I don't know if you found it, now many children go to school in counties and townships, they are accompanied by family members, which is a very large population base, the existence of these consumers, can bring more market opportunities for these counties, towns. Similarly, in the county, township and other areas are relatively small, the daily commuting distance is not far away, the 120 km version of the Wuling Hongguang MINI EV is actually enough, picking up and dropping off children to and from school, and short commuting is no problem.
And in the county, township, the overall traffic situation is relatively poor, that is, many drivers are more casual when driving, I have seen two drivers in Shenzhen parking on the road to chat, so in fact, driving some larger vehicles in these places, the difficulty is relatively large, random parking is more commonplace. Therefore, for some moms, moms, grandfathers, grandmothers who pick up and drop off children to elementary school, and for the drivers of new cars with less mature technology, the Wuling Hongguang MINI EV, which is only 2920mm long, is easier to get started, and it is more convenient to park and reverse.
Of course, charging is also an indispensable factor, in many places in the county, townships, by pulling the flying line to charge the vehicle is more convenient, basically a day down, a flying line can charge the vehicle, a night is also full, the next day can continue to use. The key is that the residential electricity is relatively cheap, and the cost of charging the vehicle with residential electricity is relatively low, which also offsets the defect that the car does not have DC fast charging.
Finally, everyone knows that the birth and hot sale of Wuling Hongguang MINI EV actually robbed the market share of the old scooters or low-speed electric vehicles to a large extent, and pulled some consumers back from the old scooters and low-speed electric vehicles in the way of "regular cars", and the previous counties, townships and rural areas were the "hardest hit areas" of these vehicles. Therefore, after the advent of the Wuling Hongguang MINI EV, in the case of similar prices, as a regular passenger car, it squeezed out the market space of the old scooter and low-speed electric vehicle. Some friends may ask, doesn't a driver's license be required to drive a regular passenger car such as the Wuling Hongguang MINI EV? Those old scooters and low-speed electric vehicles don't seem to be used, right? In fact, we also see some rural Wuling Hongguang MINI EV owners, although the vehicle procedures are complete, but they have not obtained a driver's license, because the area they drive is very small, so even if they have purchased a regular passenger car such as Wuling Hongguang MINI EV, they still take this car as an old scooter or a low-speed electric vehicle, after all, the driving texture and interior appearance of this car are really no stronger than those old scooters and low-speed electric vehicles.
Therefore, if you want to understand why the Wuling Hongguang MINI EV is hot, you must not observe it in first- and second-tier cities, but because you sink to the county, township, and rural areas to see what the needs of the people in these places are. In these places, many consumers with low car purchase budgets and low requirements for vehicles abound, and the Wuling Hongguang MINI EV, which costs 28,800 yuan, seems to be one of their few options. The best-selling Wuling Hongguang MINI EV also forms a corresponding relationship with the reality that there are a large number of low- and middle-income consumers in China, and these consumer groups also exist in counties, townships and rural areas, which we call the hometown!