Don't seek to flow for a hundred lifetimes, but seek to be worthy of your heart. Burdened with plagiarism and infamy, Zhongtai was overwhelmed, and the dream of building a car was finally shattered. Now, after bankruptcy and reorganization, Zotye will be reborn with an original work. "Lessons from the past, masters of the back cars", imitation and plagiarism This is a road of no return. However, there are always good people who take the sword and go astray.
A few days ago, a new car called Chery Tiggo 8 PRO was exposed, and the new car positioning was in between, and was seen as a supplement to the Tiggo 8 and Tiggo 8 PLUS. The body size is 4745*1860*1745mm, and the wheelbase is 2710mm. The new car declared two engines, 1.6T and 2.0T, with maximum power of 145 kW and 187 kW respectively, and is expected to match the dual-clutch transmission. In the future, the new car is planned to be pure electric and plug-in hybrid versions.
Tiggo 8 is Chery Automobile's main SUV model, with BMW designers polished, and Chery's self-developed 1.6T engine, Tiggo 8 in the SUV market. With the integration of many new models such as Tiggo 8 PLUS and Tiggo 8 PLUS Kunpeng Edition into the sequence, the total sales of Tiggo 8 exceeded 160,000 last year, helping Chery achieve 657,000 units. In the first month of the Year of the Tiger, sales of 16,686 units (including exports) increased by 12.3% year-on-year.
Benefit from chery's "platformization, modularization and generalization" in product development. A platform can derive a variety of models, and Tiggo 8 also has multiple subdivisions. According to the official website of Chery Automobile, there are currently 6 models in the Tiggo 8 series on sale, including fuel versions and hybrid versions, and the price range covers the market of 80,000-170,000 yuan. In such a dense SUV market, once again subdividing a Tiggo 8 PRO, there is no doubt that there is an idea of "having more children and fighting".
What is even more puzzling is that the design style of the Tiggo 8 PRO is very confusing. Many people jokingly called it "Chang'an face, Haval tail!" This new car is more like a "stitching monster", although it does not understand where the stitching monster is sacred, but it does not sound like a positive word, imitating and piecing together the label of the Tiggo 8 PRO. Moreover, the Tiggo 8 PRO is not the first new car in Chery to collide with other hot-selling models. The "global car" OMODA 5, which has just rolled off the production line, is also very similar to the UNI series.
From the early days of Chery to pursue the thinking of "having more children and fighting", from the early Days of Ruiqi to Qoros, to Kaiyi and Jietu brand, the road is long and its repair is long, Chery has been seeking under the mountain. However, this strategy of having more children did not play the expected effect of good fighting, but instead there was a situation of Chery's infighting and roommate. In the end, Ruilin has become the dust of history, Qoros "far married" Baoneng, Wuliangye became a Kaiyi takeover man, and Xingtu was also "star path dim".
Whether it is a brand or a product, "more children" may not be "good to fight", after the automotive industry enters the era of stock competition, intelligence and electrification are the general trend, fuel vehicles are just constantly "rolling in", constantly creating product personalization and differentiation, in order to attract more consumer attention and choice. However, the blind pursuit of homogenization and product quantity will not have a good driving effect on a brand's sales. Moreover, it is also a model that "cobbles together" a number of hot-selling SUV elements.
In 2022, Chery Group has set a goal of ensuring annual sales of 1.5 million vehicles, striving for 2 million vehicles, and an annual operating income of 200 billion yuan. In order to achieve this ambitious goal, it is necessary to rely on the continuous improvement of the core research and development system, the faster launch of new models and the rich product matrix, and the multi-track layout can improve competitive advantage and help Chery achieve the next ten million goals. The sword takes a side, and opportunism will only lead astray.